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I never paid much attention to SEO until now and have been burned by a linking group I got involved in several years ago. All of my profitable sites are down the drain now with obvious google penalties. I wondered what was up and discovered this forum and several other resources in the past two weeks and determined what the problem was....ugggh. My profits were cut by 65% on my sites.
I have been corressponding with many of my compatriots who have been at this many years, and our old-timer way of doing the net is definitely clashing with the new world of Google - I guess we all just have to change, and become intimately familar with SEO ala Google in order to avoid being hit with penalties unawares.