links in shown in 'cached'

Is this new?

[MHes]

Hi
I have just noticed that if you press the 'cached' link on the serps it sometimes says something like:
"These terms only appear in links pointing to this page: jobs uk"

Or it may highlight a part of the search term and also say the above.

Is this new?

[ScottM]

Nope-quite old.

I saw the same thing on several of my backward link searches.

[bobriggs]

It will also do it if the terms are in the alt text of an image on the page (can't highlight that).

I think there are some other possibilities as well, for example, the word only appears in the <title> tag.

[MHes]

Thanks
I noticed it when I was checking on a position 1 site, with no mention of the search term in the text. Just goes to show how important anchor text is!.......and domain name!

[Marcia]

>Just goes to show how important anchor text is!.......and domain name!

MHes, tack on an ODP listing, and there can be a #1 ranking with "untitled" as the page title and "coming soon" as the page text with nothing else. It's mind-boggling, I'm still in wonderment over it.