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Can someone explain to anything that could get you kicked out of google or your page rank lowered (so I can avoid these mishaps)?
I've read about internal links, what are these? Cheers
[edited by: ciml at 1:14 pm (utc) on July 17, 2002]
[edit reason] URL snip [/edit]
I suggest you start by reading the Google Knowledge Base [webmasterworld.com].
Google has quite a few spam techniques they frown upon. I would also suggest looking at their info [google.com...]
Internal links are links to your pages from inside your domain from your pages. Each one of these links will siffon PR from the page linking to it. The more pages with internal links the more inbound links you will need to keep your PR high.
As well as korkus' suggestions, you could use the site search [searchengineworld.com] for PR0 (the "0" is a zero, not letter o).
The "white toolbar" (PR0) penalty is believed to be automatic, from heavy cross linking of domains or generated doorway pages. The "grey toolbar" (banned) penalty is believed to be given after human review.
Many people who think they have a penalty just have a lack of links, or had server problems.
Internal links are links to your pages from inside your domain from your pages. Each one of these links will siffon PR from the page linking to it. The more pages with internal links the more inbound links you will need to keep your PR high.
I'd like to understand more about this. If this is true, it has serious implications for the navigation structure of many sites, amongst other uses of internal links.
Can you offer some example sites and some proof of your assertion?
Proof is easy. Look at pages that have equal pr in the toolbar. Do a backward link query to see the amount of links each site has. Then see how many pages have been crawled (also look at the linking pages PR. One page rank eight page could give another page pr7 with one link).
It really is a trade off of having more pages out there in engines to get referels for different keywords or PR.
...having more pages out there...
That’s one of the simplest and best things you can do, IMO. If you haven’t already done this, check out Brett’s article, Successful Site in 12 Months with Google Alone [webmasterworld.com].
If your site has 5 inbound links and 5 pages then each page will have a higher pr than a 100 page site with 5 inbound links (there are many things that do effect pr. This is just an example of basic link effects.).
Oh, you're talking average PR per page over the site, ignoring any factors such as PR distribution strategies, deep inbound links, etc. The amount of PR from inbound links you have to play with doesn't change, and it's up to you to spread the PR to pages that need it most to succeed on important keyphrases.
From Brett's article, Successful Site in 12 Months with Google Alone:H) Insite Cross links.
(cross links in this context are links WITHIN the same site)
Link to on topic quality content across your site. If a page is about food, then make sure it links it to the apples and veggies page. Specifically with Google, on topic cross linking is very important for sharing your pr value across your site. You do NOT want an "all star" page that out performs the rest of your site. You want 50 pages that produce 1 referral each a day and do NOT want 1 page that produces 50 referrals a day. If you do find one page that drastically out produces the rest of the site with Google, you need to off load some of that pr value to other pages by cross linking heavily. It's the old share the wealth thing.
IMO this would tend to contradict your advice, Korkus. This strategy works well for me on my site, perhaps because I do well for a number of keyphrases that provide similar levels of traffic.
Tedster:
Thanks for the link to Brett's article, it's pretty good, isn't it? I read it a couple of months ago and found a lot of ideas there that have really helped my site out with additional traffic. Purely by chance I'd followed quite a few of the strategies already, so I didn't have to change my long term goals and methods too much.
I've got around 230 indexed pages, each with what I'd like to think is quality user-interesting content, and I'm adding more regularly. I've spent a lot of time digging around my (and other people's on-theme) referrer logs to find more keywords to optimise for. That's as a result of one of Brett's tips in another thread to the effect that "there's gold in those referrer logs". This and other improvements have multiplied my traffic by a factor of 5 or 10, although unfortunately my site is only a hobby. :)
Is there anything more solid in that X number of internal links on a page would depreciate the PR by X and then between x-z by so much.
One of our sites currently has around 300 internal links on each page.
I would also like to ask how the PR carries if the PR on certain pages is higher or equal to the home page but other internals are inferior to this. Does a link to an internal page rather than the home page have the same weight and spreads its pr value throughout the site in the same way ?
