PR slippage for 1-product site

[JonnyWales]

My site is a 1-product site selling a business software package. I'm struggling to retain a decent PR (down from 4 to 3 in the last update) and as a consequence have slipped from 15 to 98 on my main search term. I have read much of what is discussed on the subject of linking to (and obtaining links from) other higher sites with a higher PR. The site is not a portal and never will be; the information is pretty much static and as such isn't a very attractive proposition for linking. What else is there to do to impove it's profile, if anything ?

Is there just a fundamental problem with my business model and the consequential ranking by Google?

I'm almost resigned to having to continue buying position via Overture and Adwords Select indefinitely.

Any pointers from people with similar businesses appreciated :)

[chiyo]

Jonny, I have one similar site like yours. We dont bother about Google for that one. there is no future in chasing Google rankings for commercial sites that are basically one product shop fronts. google's model is to feature info sites that have a lot of links in, and are more than a shopfront. Becuase why should Google be a yellow pages when others do that pretty well already?

That is disheartening but I feel it is the reality. Key is if you are selling something on the Web and everthing on the site is about selling that product, and you are not part of the Web community (eg links in, links out etc) you need to pay for it - overture, adwords, looksmart, paid inclusion etc.

[Grumpus]

Write a non-commercial article relating to your software (an industry report, statistical data, or something like that) and submit that article to the Zeal directory. Just bear in mind that the article itself can't be selling your product, but it can be selling/promoting the need for a product like yours. Then, at the end, say, "This article was written by X the developer of Y in an effort to expand awareness of Z. For more information visit our homepage at Y.com".

My web design site has gotten GOBS of new business simply because I wrote an article on how to "build your own" corporate web site. (Of course, I made it clear that you've got to weigh the amount of time it's going to take you vs. the cost of having someone do it for you). ;)

Good Luck!
G.

[Marcia]

Jonny, some 1 product sites can do OK, it depends on how competitive - and who the competition is.

What's the range of PR for sites on the first page of results? Mostly PR6 and higher, or are there 5's and 4's? Are they mostly big information sites, or are there any smaller commercial ones at all?

[vitaplease]

JonnyWales,

Pay-your-way, or as Grumpus said, add non-commercial content and go link-hunting.

or

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