Forum Moderators: open
Estat and @Position used their data (30 million pageviews) from April this year.
Summary:(please correct the wrong interpretations)
- 48% of the pages found using search engines were through Google or its partners (Yahoogle 13,6%, Free 2% Nomade 1%, Netscape 0.2% of Google's traffic)
- 82% use the normal Google interface
- 1,08% (only use advanced features)
- 3% use image search
- 0.7% use the directory
- 3% use the Google toolbar
Of searches done within Google:
- 51% use three word plus search queries (this is 37% for other search engines)
- 33% use two words (this occurs more often on the toolbar - too narrow?)
- 16% use one word
Number of Results pages consulted:
- 1 page 76%
- 2 pages 11%
- 3 pages or more 13%
and the more words in the search query the more often only the first page of results is consulted.
- 36% use Google.fr (rising from 16% in november)
whereas 14 % use Google.com
- 22% only want French language sites as results
- 11% only want French sites.
The localised usage data of Google gives some answers to these threads:
[webmasterworld.com...]
[webmasterworld.com...]
Maybe not extremely unexpected data, but I had never seen any of the above published for Google for any country.
- Never thought Google to have such a dominance in France already.
- I would not have thought the image search to be so high (3%)
- It will be interesting to see toolbar usage (3%) develop if they update these results
- Multiword queries are used more often than I thought
- As always you have to be on page one, with content in a local language.
Has anyone seen other data like this (toolbar user percentage etc)?
[pre]
200103: 0.06%: http://www.google.fr/
200104: 0.07%: http://www.google.fr/
200105: 0.09%: http://www.google.fr/
200106: 0.12%: http://www.google.fr/
200107: 0.16%: http://www.google.fr/
200109: 0.08%: http://www.google.fr/
200110: 0.11%: http://www.google.fr/
200111: 0.10%: http://www.google.fr/
200112: 0.13%: http://www.google.fr/
200201: 0.26%: http://www.google.fr/
200202: 0.26%: http://www.google.fr/
200203: 0.25%: http://www.google.fr/
200204: 0.28%: http://www.google.fr/
200205: 0.28%: http://www.google.fr/
200206: 0.37%: http://www.google.fr/
200207: 0.43%: http://www.google.fr/
[/pre]
danny, I take it that your figures aren't for a French language site?
Overall, the current referral ranking of regional Googles on my site is .ca, .de, .uk, .fr, .it. .jp, .be, .nl, .kr, .nz, .br, .pl, .ch. It will be interesting to see what happens if Google manages to get the google.com.au domain...
The extra information in French:
[news.aposition.com...]
the additional data:
We have some other results based on the same data :Use of specific or advanced functions :
use of cache: 0,6%
use of toolbar: 2,9%
translation: 0,5%
images search: 3,0%
'link' query: 0,01%
'related' query: 0,11%
search within a website: 0,42%
spelling: 2,02%
advanced search: 1,08%After crawling 120 000 web pages where the referer was
Google, we obtained these figures :average page size: 18948 octets
number of images per page: 15
percentage of pages containing images: 94%
average number of links per page: 24% of pages having a non empty title: 97%
% of pages having meta-keywords: 58%
% of pages having meta-description: 56%
% of pages having a charset: 68%
% of pages having h1 html tag: 11%
% of pages defining a frameset: 0,29%
% of pages having noframe html tag: 0,02%% of pages being accessed with parameters in URL (dynamic pages): 15%
Average number of parameters for these pages: 1,3
The numbers speak for themeselves and there is a lot more data around on that site. Compliments to them as I have never seen such nice break-downs anywhere else..
I guess there are plenty sites around that could do with some SEO..
I find average number of links per page also interesting.
It would seem that the only people doing link-queries (0.01%)would be us? ;)
% of pages having h1 html tag: 11%
That's really depressing. Something I keep repeating to people is that every page should have a heading on it that helps identify it, and that that heading should be in H1 tags so search engines and other automated software (readers for the blind?) will do the right thing.
Only 7% of the framesets found have noframes tags; I guess most of those are "this page does not support frames" anyway.
24 links per page. I suppose that's because so many pages have more extraneous navbar type links than they have relevant links.
Thank you vitaplease, this is great.
But most fascinating of all, was the greater proportion of 3 word phrases for Google. It may explain why we get a far broader range of keywords as referrers from Google, and that people are using Google as the first choice for specialised or niche searches. All great news for our niche and specialist sites.
As of july Google seems to have 53,4 % of search engine market share and thats not counting the Yahoogle's.
Most predominant development is the rise of the local Google (Google.fr) which now takes 73% of all Google searches..
Also some percentages on where traffic comes from:
22,4 % from search engines
27,8 % from direct access
49,8 % through links (this has dropped slightly over the last 6 months)
The increase in Google.fr usage from 16% to 36% November to April, and from 36% to 73% April to July is very interesting. I wonder what proportions click "Web", "Pages francophones" and "Pages : France".
In April 48% was Google including partners, now 53.4% not including yahoogle?
I cannot get through to their site at the moment. But from what I remember, the Yahoo results were listed seperately (I am unclear if the Yahoo results include Yahoogle) It could be in the total 53.8%
I wonder what proportions click "Web", "Pages francophones" and "Pages : France".
In April it was: (see the first message in this thread)
- 22% only want French language sites as results
- 11% only want French sites.
I share your curiosity on these percentages, I hope the latter has not risen significantly in the last months.
What we should however keep in mind are two factors:
- many people may search unrestricted, using the same (nearly) index as plain Google.com does. If however the use phases from their language, the results will serps will reflect that...
- even if they use phrases not specific to their language, like Hotel, Golf, product names, artists names etc, what are the chances they are more likely to click through to a page in their language?
