Tracking Google Ad Words

How would I go about this?

[WallaceCleaver]

I just signed-up for Google Ad Words. For the click-through URL I used one in the format of www.widgets.com/?google. That way I will know that the visitor came from Google. I selected one keyword: widget. How can I find out what the person searched for to see my ad and subsequently visit my site? In other words how to find out if they searched for small widgets, purple widgets, low-cost widgets, etc? Can this be done?

[buckworks]

Depending on the features of your hosting, it should show up in your site logs.

You might want to consider disallowing some non-shopping words, such as "free" "pictures" "samples" "dangers" etc. Example: people searching for "free widgets" would not likely convert well to sales, so you might as well preserve your ad budget for traffic that is more likely to be productive.

[steveb]

If you select only specific terms like [purple widgets], [expensive widgets], [widgets], [widget], etc., then you can tell via your control panel how many impressions and clicks each get. Otherwise, if you just take all the clicks from widgets of any kind, you'll have to depend on your website logs.

[WallaceCleaver]

Buckworks, thanks for the tip. I didn't even think that I would also be coming up for free widgets, sample widgets, etc. I went right in and changed my keywords to bracketed phrases, such as [round widgets], [oversized widgets], etc. Also, thanks to steveb. As soon as I changed to the bracketed keywords I was able to view impressions and clicks just as you said. Thanks to both of you for the great advice.