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It returned the number of backward links for that competitor on all the major search engines i.e All The Web (10,000) Google (500) and Yahoo (10,000) among others.
But this is what confuses me in determining link popularity (or to derive Google Page Rank) does the google spider only crawl and note the links in their search engine or does it take into account all the other search engines.
This means that to rank close to my major competitor in a google search for a particular keyword I would only need approximately 600 backward (in addition to all the other SEO aspects) links on google. If this is true then let me know.
I think google has over 70% of the the search engine market and that would be where I would focus on.
Little Help Here.
JamaicanFood
As for popularity checkers, well, they're assuming you CAN compare like with like and they're using the (cut-down) version of the links and assuming the pruning factor is the same for all sites.
It's probably not!
DerekH
Exactly what are you telling me that ATW goes into the internal links and Google doesn't, because I have structured that of all my pages link back to my home page and plus I have a shopping cart software that allows every product to act as an HTML page creating more internal links totaling well over 1000 pages.
But if Google only takes what is listed on the actual page then that actually might be the trick, does google rank that home page and return it as number one.
Whats the deal..