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I have a three word string which I'm very keen to get to the top of Google, and I've had it move from about 200th place to the top ten. Right now however it's in 12th place.
Thing is, it dropped down to 19th recently, and by moving that three word string from the fifth, sixth and seventh words in my title tag to second, third and fourth words I seem to have moved from 19th to 12th. Is my theory sound, is this what had the effect, all in the space of about ten days, or am I incorrect, meaning it could be something else?
>Is my theory sound, is this what had the effect,
Simple answer...yes! However...the caveat.
Take two independent sites with everything as identical as possible and the one which should rank the higher is the one with the title bar keywords in the search term order, say KW1, KW2, KW3.
If both sites are identical with the title bar keywords in the same order then it's up to the algo to decide which is #1...find the answer to that one and you're on to a winner.
It could even come down to the download speed of the site!
Then take two identical sites one with keywords in the search order with good backlinks, good outlinks, on theme and relevant, the other site without the above and it may not even appear.
In general it should be outranked every time...but this is also where spam enters the equation however, in general terms, Google's doing a better and better job at removing this...
