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I have a PR7, good internal link mechanics, heavy anchor rich text links from newspaper and related sites, and I've only cracked #15. My landing page for my keyphrase is perfectly optimized. mydomain.com/my-keyword.htm. What other options are there?
Google also looks at the text in your pages outgoing links as well as your incoming links.
I also tried to just have an image that wasn't linked and that didn't work. When I made it a link, it gave my rankings for that page(s) a boost.
If you are #15 you should move up to at least the top 5 in the results depending on the PR of the pages above you.