No1 for all the G allin* operators.....

What to focus on now for SERPS improvement?

[miammiam]

I've been working hard on SEO for my website and now am No1 for the G allin* commands:

allinanchor:Keyword
allinurl:Keyword
allintext:Keyword

However on a Keyword only search I have been No2 for a while now. I'm wondering what I should be focusing on in terms of SEO in the next few weeks....inbound links, on-page or off-page optimization? or am I on the wrong track completely......?

Miam

[sandor]

inbound links i thinks ... can't ever have too many of those :)

[designaweb]

Actually this is something I've been wondering myself... All 3 commands list me #2 for a specific keyword, but just a normal search for this keyword lists me #14

Who can enlighten us here? What are we missing?

[jnmconsulting]

i'm no expert, the one other most important perameter that is missing is incomming quality links. Certainly there are other items ALT tags and so forth. However if you look at those same queries and take the top spot and then look at their back links I think you may find that they either have more or have higher quality links to their sites.

This is what I have found with some of my sites. It is not the golden rule, but it does jump out at you when you get down to it.

One of the other things that I have seen is that to comparable sites that have same content and SEO, the one that has been online the longest jumps in front.

Certainly, I'm open to other ideas and suggestions, as I'm new to this SEO stuff, again just my opinion.

[Philosopher]

Yes, links are definitely important.

Another area to look at are semantically related terms.

If your target keyphrase is

red widgets

then do a search for

~red ~widgets

Make a list of the terms that Google has in bold aside from your actual terms. These are terms Google sees as semantically related to yours.

Sprinkle those terms throughout your page.

[internetheaven]

Make a list of the terms that Google has in bold aside from your actual terms. These are terms Google sees as semantically related to yours.

No, these are the words that Google links together to match up Adsense ads on content pages. Nothing to do with on-page semantics as far as I'm aware ...

[bears5122]

It might just be a matter of Google not being a very good search engine. Let's face it, what benefit does it do to have you listed #1. They need to make their money.

[suggy]

Can anyone accurately define the scope of these operators?

Allinanchor = look for the most inbound links with that term?

Allintext = look for pages with the most occurences in their text?

Allinurl =?

Perhaps we could then put definitions in the glossary, cos' I looked and they weren't there.

Google does want to help on their pages.

Cheers

[Philosopher]

No, these are the words that Google links together to match up Adsense ads on content pages. Nothing to do with on-page semantics as far as I'm aware ...

Nope...they do have an impact. I have run tests on several sites putting the words on the pages, then taking them off, then putting them back on and the rankings follow accordingly.

Yes, they also have to do with AdSense as AdSense's ability to learn what a page is about is based on the CIRCA technology which is and has been playing a role in the G algo since at least Florida.

[bumpski]

This is interesting so I tried
"~septum -septum", the result; pages with the word "nose"! Not really a synonym at all

More so,
"~white -white", pages with the word "yellow"! A hang up with "white pages" versus "yellow pages"? Is Google using user query relationships to find semantic relationships?

"~white -white -yellow", pages with the word "whitening" probably hidden within the "yellow pages" results. I thought they might really go for synonyms, this is strange.

Regarding the original question:
If the number one position is an authority site (.org .edu .gov), stop where you are and be happy! Everyone guns for number one!

I believe Google may be grouping search results into categories and then interleaving these categories in the SERPs displayed. Mixing it up a bit. So unless you can jump into the right category for your keywords you'll probably stay number 2. One category being authority sites, another might be forum postings. Just a far fetched theory based on playing with the number of results requested in a query. When a small number of results per page is requested the ordering of results is affected, sometimes drastically. Page through 4 pages of a "num=5" request versus 2 pages of a "num=10" request, sometimes there is a difference in the results ordering. Sometimes a result will go from #5 to way back in the SERP's, or from #15 to #2, but the results are repeatable; not a server issue.

See [webmasterworld.com...] Message #5 and message #3 for details.

This discussion has been very informative.
Thanks!

[BigDave]

Allin command simply filter the results of another search.

Each of the allin commands draws from the exact same set up results and filters out the results that do not match.

It absolutely does not rank according to the allin command.

Don't believe me? test it yourself. Do your search on allinurl, allintitle, allintext and compare the results.

Any two results that have the word in both the title and URL will be in the same relative order.

I really wish this myth would die.

[Philosopher]

Regarding the num= issue, this is generally because of Googles grouping of pages from the same domain.

If you do a search and Google returns it's default 10 searches, then if two pages from the same site are returned in that SERP, they will be grouped together, regardless of whether the second page actually deserves to be ahead of the others.

If you do the same search and have google only return 5 results and the second result does not rank high enough to be found in those 5 results, then any sites that were pushed down because of the previous grouping will move up. That will also cause the second site that was previously grouped to drop from what could have been position #2 to the second or third page.

The results often get more dramatic when you set num=100 as this causes a LOT of grouping a consequently, a lot of shifting in the results

As to the tilde (~), yeah, it's definitely not synonyms but the words are always related in some manner and that is the key.

[suggy]

Thanks for putting me straight Big Dave. I had a feeling what I was thinking wasn't right.

Haven't really used these filters B4

My first site was a breeze; top of the pops for numerous highly competitive searches and its a sticker too.

Next two = nothing. Sandboxed I think. Trying everything.

Suggy