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Ranking on Google global varies from country-to-country

         

lynnor

7:01 pm on Nov 1, 2004 (gmt 0)



Ranking on Google global varies from country-to-country

I ran a search for site X on Google.com (global) from US/UK/Canada/France. Excluding sponsored links, the results were similar, but not the same. For example, the US might rank 3 sites as 1/2/3, but UK has them ranked as 3/1/2.

Any insight into this behavior (why rankings aren't same)? (Tested using highly anon proxies in the various countries and specified google.com, not google.ca, etc and ran only minutes apart)

Thanks!