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Meta tags & SERP Rankings

         

mahidhar

1:28 pm on Oct 10, 2004 (gmt 0)

10+ Year Member



Hi,

I am new to this. Does putting too many key words and description in Meta tags effect SERP ranking. I have a website, Where I had put about 6 lines of decription and around 50 keywords. Some of the keywords are not in my site. When I search for my site I am getting only my site name.. not any description of my site under it. Rest of my pages are not listed. My site comes 1 in yahoo, but in Google it does not. Is putting too many key words affects your ranking? Please give me some suggestions, how can I improve my site's ranking in Google. Thanks in Advance.

Vadim

4:27 am on Oct 11, 2004 (gmt 0)

10+ Year Member



As far as I know Google does not use meta tags or almost does not use.

Vadim

Nikke

5:23 am on Oct 11, 2004 (gmt 0)

10+ Year Member



I have actually seen proof that Google uses the meta description tag.

A site I do rank has incoming links with anchor text "great looking widgets". It ranks well for the term, but since that exact text isn't found on the landing page, Google, instead of showing a snippet from the page shows a snippet from the meta description field:

In translation:
"Need new widgets? Get some great looking from us!"...

However, if the old meta description size rules still apply, I don't think this tag should be longer than 256 characters.

DerekH

6:20 am on Oct 11, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Yes, Google may use the META DESCRIPTION when it's the best representation on the page for the search term, but the accepted wisdom here is that it doesn't use the META KEYWORDS at all as these are too easily spammed.
regards
DerekH

Spine

6:29 am on Oct 11, 2004 (gmt 0)

10+ Year Member



Since the sept 23rd update I've seen evidence that they do use the keywords tag, or at least in some cases.

CygnusX1

7:26 am on Oct 11, 2004 (gmt 0)

10+ Year Member



Google uses everything.

It's to what degree Google uses each item is what the question should be.

Let me repeat myself: Google uses everything. It's to what degree Google uses each item is what the question should be.

Now, not all search engines do this, but Google does.

sem4u

7:47 am on Oct 11, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Google does not use the meta keywords tag in the ranking formula, at least if is the only element on the page. You can test it by creating a blank page with a unique keyphrase and just the meta keywords tag. The page will not rank in Google on that phrase alone.

adfree

9:07 am on Oct 11, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Remember GoogleGuy stating once that keyword tags are not to be dropped but might only have very little impact.

Pass the Dutchie

2:58 pm on Oct 11, 2004 (gmt 0)

10+ Year Member



Since the update I noticed that some of my site's description tags werw being displayed in the SERPS. As I paid little attention to this tag in the past it was previously off page topic, generic and not well optimised. I spent some time tweaking the description tag and my SERP position changed. Now the page description in the SERPS has picked up on the body text! It may have changed and now displays Body text as the description, possibly due to over optimisation but in the end the changes altered my ranking. Perhaps it is short lived but something changed along these lines this last update.

mahidhar

3:44 pm on Oct 11, 2004 (gmt 0)

10+ Year Member



Thanks all for the responses. I would like to know, why any decscription of my site is not showing up. When I search for my site in Google, it only shows www.mysite**name.co*, it does not show any thing else? Why is it like that?

Pass the Dutchie

3:45 pm on Oct 11, 2004 (gmt 0)

10+ Year Member



try putting some keyphrases in your <title> about 7-8 words long

Pass the Dutchie

3:47 pm on Oct 11, 2004 (gmt 0)

10+ Year Member



and if you are aready indexed in google then wait for any changes to be displayed in 24-48 hours

MHes

4:23 pm on Oct 11, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



>You can test it by creating a blank page with a unique keyphrase and just the meta keywords tag. The page will not rank in Google on that phrase alone.

Thats no test!
If the phrase/keyword does not appear on the page or a link in, of course Google will probably not rank you. The keyword in the keyword tag would have to be supported by anchor text in, title tag, perhaps alt tag or an on page mention. The keyword tag is a guide for indexing, these will have to be supported by other 'stuff' before being taken seriously. It's impossible to 'test' google, you either do a proper page and see what happens or forget it. Eitherway, your ranking will be for a number of reasons and pin pointing any of them is impossible because of constant shifts and variables, from age of page to competitors putting up new stuff or acquiring new links. Using nonsense words as a test is a nonsense in itself, as broad match etc. etc. plays a part in 'the real world'.

I sit on the fence regarding whether or not they are used by google, but better to use them sensibly than not at all, other spiders do use them, especially from small directories. However, the golden rule is surely to make sure they also appear on the page or in links pointing to the page or at least somewhere else.

CygnusX1

4:56 pm on Oct 11, 2004 (gmt 0)

10+ Year Member



As I said before:

Google uses everything.

It's to what degree Google uses each item is what the question should be.

Vadim

3:36 am on Oct 12, 2004 (gmt 0)

10+ Year Member



I also noticed that sometimes the words form Alt text in the top image in the page appears as the description.

Vadim

Mozart

4:37 am on Oct 12, 2004 (gmt 0)

10+ Year Member



mahidhar, I suspect that your new site is still sandboxed, that's why it doesn't show up.

You stated that when you search directly for your domain name it does show up. Does the result have a link to the cached page? If yes, then you are in the Google cache and some very specific search would perhaps show you on the SERPs. If there is no link to your cached page - you are not (really) in Google!

Solution? Wait! Once your site is about 4 to 5 months old and you still don't show up it's time to panic again.

Mozart