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Article explains the new drive in Googles desire to control all things search, th earticle I think missed the point.
Its states that G is going after Amazons sales which to an extent maybe true however I think the point is that have bought an innovative new search engine that claims to be able to deliver search results based on past users experience of a site. Now Google know a thing about search, or so Im told, so I guess they have been very impressed by what they saw.
Wouldnt surprise me if we saw this kind of thing integrating on the new Google at some point.
