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My site is listed at top by Google if search by a keyword (one word of my site's name which has a total two words). I figured that visitors may also search my site using my site's name that is too long for typing. So I later put an acronym in the title field and include it in ( ) hoping that Google will someday pick up the acronym and visitors may reach my site by search using the short one. After several months, this stategy seems not working and my site doesn't show up even in the first page if search google using the short name. Although there are some sites have that acronym as their title or part of their title, their PR is lower than my site with some even without a PR. Does anyone have an idea how to have G pick up the full name and also the short name? Maybe I shoule get rid of the () around the short name?
Thanks.
IMO add a new page that links off your home page using that short name as the link text. Have this new page talk about the company using numerous instances of your short name keyword.