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My rank for keyword1 is rock steady at #1 since January. The same keyword1 for CompetitorA goes to top 20 for 2-3 weeks then non-existant for a few weeks then back again.
I get a similar pattern for my keyword2, top 30 then no where, then top 20, then no where, etc.
And yet, keyword2 for CompetitorB is steadily in the top 5 always.
Our website is pretty static as are the competitor's sites. It's a mystery to me.
Haven't had time to do any detailed analysis but there's definetly a recurring pattern since the beginning of the year.
The first site has been online since 1997 and the other since 2001. We have worked hard to optimize & update content (without over doing it) and for years they have ALWAYS been listed in the top 10-20 sites. Never had any problem until last Nov. and then total chaos from January on.
I am ready for Google to go down the tubes as Yahoo did years ago when they demanded we pay them or else.
Why does Google operate in such secrecy? I guess we should thank Google for treating the loyal supporters like this. I do not recommend anyone using them any longer. When I need to find good results, I use Teoma now.