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PPC links never add to your PR. Your incoming links, which is the basis of your PR, is calculated solely on plain html links on either image or text. All of the PPCs I know use tracking devises on their links, so that google will not count those links as part of your PR.
Yet in another thread, ByronM wrote:
goclick is a cheap way to get some listings.. i wouldn't hedge sales on it, but it will bring visitors and cheaply. Plus it helps in ranking because alot of goclick sites are directories and links so as googlebot finds them it shows up.(same with any ad for that matter.. i must have 20k links to one of my sites from overture, kanoodle, brainfox, google, goclick and other ppc links)
Who's correct?
Well-crafted PPC campaigns are good to have in your mix in any case, so tweak your PPCs so they have a positive ROI in their own right, and if there are any PR benefits, consider that a bonus.
I have noticed [webmasterworld.com] PPC listings sydicated on directories and such-like showing as backlinks and proven to be passing PR.
What I found to be more interesting was that Googlebot wasn't actually crawling the tracking URL within the href attribute of the <a> tag, but was following the URL displayed within anchor text.
<a href="http://www.ppcenginetracking.com?trackingurl=redirect&target=www.destination.com&and-add-some-variables=to-make-this-more-difficult&to=spider">http://www.follow-me-gbot.com</a>
So with links like the above [follow-me-gbot.com...] gets spidered and receives PR.
Can spiders follow non href links?
It has been previously stated that if the url appears as even part of the href url (as part of the redirect querystring url) then Google can still follow it. But, PPC url strings do tend to be encrypted in some way and do not usually have the destination url anywhere in the querystring.
Espotting does include the destination url as part of the querystring (some forum users have stated that this is enough to pass PR). Some other PPC services have a mention of the destination url to be displayed on mouseover in the status bar (e.g. Mirago).
If it is the case that Google and/or Yahoo does pick up pages based on PPC listings, then that opens up a whole new area of getting new sites seen by engines. Plus, what a cheap way of getting some deep links located.
The plot thickens ...
The site appeared in lots of the directories(spam search sites) that link to their own serp results and Googlebot crawled the whole site. Therefore, I strongly believe that Googlebot can follow non href urls.
IMO it also works by getting listed in natural search engine results aswell - not just PPC. EG - if you do a search on your domain name you will probably see it being listed in lots of these directories (who use Teoma, Inktomi (not so much now as directories that use Inktomi seem to get banned quicker), Google etc as back fill.)
Worth remembering/considering if you ever think that some of the smaller crawlers dont bring you any traffic or benefit and you ban the bot?
These directories used the results of the PPC company - eg PPC Affiliates. So the link was coded as per the PPC sites link eg something like - www.ppccompany.com/script/id=vnkrenbkjnbtkjb
The only place the url appeared on the page/source was in the blurb as the results showed: Title, Description and proper site url - but the link went to urls as per above.
Hope that make sense.
IMO Googlebot crawled my site as I was a PPC advertiser with another search site - this search site had it search engine results (including PPC - eg me) listed in directories which were crawled by Google - I think Google found my url based on the domain name appearing in the ppc search results (not as a backlink - but just text eg not in href)
Buckworks.
It depends - can Google follow/crawl urls that are not in a href? who knows?
The only other way would be filtering them after the bot hits them, but that sounds like shutting the gate after the spider has bolted :)
I think 1st post is just clever URL-drop.
Another made-up thread with URL-drops (same people, different names?):
[webmasterworld.com...]
The topic has been discussed here: passing Google PageRank [google.com]
R
rytis, I think you're missing the point.
Or maybe I am.
?!?!?!?
Adam_C:
Apologies if I'm being some sort of pseudomoderator here, but these cryptic, dangling posts are kind of pathetic.
Care to quote or otherwise actually address what you are referring to when you comment upon a previous post?
It sure would be helpful.
(.glad you you and rytis aren't writng user interfaces or commenting my site's code.)
Point...about...
Dayo_UK>>>I launched a site a while back where I only used PPC - the site had no backlinks.
The site appeared in lots of the directories(spam search sites) that link to their own serp results and Googlebot crawled the whole site. Therefore, I strongly believe that Googlebot can follow non href urls.
I've had sites in development that don't have a single link or PPC to them but g-bot (and others) still finds them. I've always assumed that g-bot spiders the registrars and whois. That is the only logical way that they would find these sites.
Or on the other hand, maybe G has some sort of random word/URL generator that tries every single word combination possible and it just automatically goes to that random URL to see if a site is possibly there. I think the it is probably the former though. ;-)
[edited by: brizad at 8:57 am (utc) on Sep. 1, 2004]
I launched a site a while back where I only used PPC - the site had no backlinks.
The site appeared in lots of the directories(spam search sites) that link to their own serp results and Googlebot crawled the whole site. Therefore, I strongly believe that Googlebot can follow non href urls.
I've had sites in development that don't have a single link or PPC to them but g-bot (and others) still finds them. I've always assumed that g-bot spiders the registrars and whois. That is the only logical way that they would find these sites.
Or on the other hand, maybe G has some sort of random word/URL generator that tries every single word combination possible and it just automatically goes to that random URL to see if a site is possibly there. I think the it is probably the former though. ;-)
I launched a site a while back where I only used PPC - the site had no backlinks.
The site appeared in lots of the directories(spam search sites) that link to their own serp results and Googlebot crawled the whole site. Therefore, I strongly believe that Googlebot can follow non href urls.
I've had sites in development that don't have a single link or PPC to them but g-bot (and others) still finds them. I've always assumed that g-bot spiders the registrars and whois. That is the only logical way that they would find these sites.
Or on the other hand, maybe G has some sort of random word/URL generator that tries every single word combination possible and it just automatically goes to that random URL to see if a site is possibly there. I think the it is probably the former though. ;-)