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Google traffic to my site was averaging around 4-600 searches a day.
Then I put up a news story about a new very popular widget that had been launched. I must have been one of the first sites to put up this story so had a top three ranking for about a day. I got a relatively large traffic spike with my total of searches going to 800ish for that day.
Straight after that spike went down my Google traffic is now between 100-200 searches a day. Looking through my stats it looks like that sudden activity has caused a Google penalty to kick-in? :(