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Most of them are asking for links because they are new and the number of new sites that just simply aren't there the following month is just appalling. Also, if you're having to go out looking for links chances are you don't deserve them ....
Any other uses people can think of other than bugging other hard-working webmasters?
That's what I get, too. I set up both news and web alerts for our name and the competitors name. Get "news" not web content. He launched a web site and web alerts never said a thing.
Weird results, too. Sometimes veryyy strange stuff....
All I can see Google Web Alerts doing is showing how bad Google's algorithm is doing, roll on MSN!