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transfer site from one domain to other domain without loss of ranking?

         

helohelo

2:41 pm on May 25, 2004 (gmt 0)

10+ Year Member



Hi,
a client of mine hase moved his site to another domainname for rebranding purposes.

They old pages have good pr, lot of backlinks, good keywordranking etc.

The new site is up and running and they now redirect the traffic from old domain to new domain with php 'included'. (Old name with new content) The new site structure is not the same as the old one (some new some the same, dua to new, changed products etc.)

I ask for advice what strategie would benefit the transfer of old pr and keywordranking to new site in the long run?
1a-would that be (ask to) change all backlinks to new domain?
1b-use some kind of redirect? wich displays the new sitedomain urls insite the old domain without changing the backlinks?

2-build new backlinks for the new site
3-optimize the new site ofcourse

Gory

4:27 pm on May 26, 2004 (gmt 0)

10+ Year Member



1a-would that be (ask to) change all backlinks to new domain?

Yes

1b-use some kind of redirect? wich displays the new sitedomain urls insite the old domain without changing the backlinks?

No, Will not help.

2-build new backlinks for the new site

Yes

3-optimize the new site ofcourse

Ofcourse.

You should keep the old site and direct visitors to the new site. Be careful of duplication, new site should be different from the old one.

shrirch

5:04 pm on May 26, 2004 (gmt 0)

10+ Year Member



>> No, Will not help.

Eh?

Search / read up on 301 redirects.

.htaccess

RewriteEngine On
RewriteRule ^(.*)$ [newdomain.com...] [R=301,L]

helohelo

5:05 pm on May 26, 2004 (gmt 0)

10+ Year Member



Thanks Gory,

the old site is now the same as the new site.
This is bad cause off duplicate punishment?

And when I make teh old site non crawlable for spiders?

helohelo

5:07 pm on May 26, 2004 (gmt 0)

10+ Year Member



he...
Search / read up on 301 redirects.

.htaccess

RewriteEngine On
RewriteRule ^(.*)$ [newdomain.com...] [R=301,L]

sorry, I dont understand, where can I read more about 301 redirects?

Gory

5:16 pm on May 26, 2004 (gmt 0)

10+ Year Member



read up on 301 redirects

Shrirch, does a 301 redirect pass PR and anchor text effect from old site to new site?

bhartzer

5:18 pm on May 26, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



A 301 Permanent Redirect will pass PR and backlinks. At least it's supposed to do that.

jcoronella

5:24 pm on May 26, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



301 Redirect and you are all set with PR and rank. It may knock you out of the SERPs for a short period of time however, but I haven't done it in the last few months (used to be 3-6 weeks)

Still should get those links changed if you can.

helohelo

9:02 pm on May 26, 2004 (gmt 0)

10+ Year Member



quote]At least it's supposed to do that.[/quote]

and this depends on what?

bhartzer

9:28 pm on May 26, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



At least it's supposed to do that...

It depends on how fast the search engines get around to crawling, indexing, and updating. After you do the 301 permanent redirect, it's out of your hands.