Forum Moderators: open
1: Product name: Should be the same as provided by the manufacturer eg. {manufacturer} {model #} {super special} {blue widget}
2: HTML Title: The html title should be the same as the product name.
3: HTML Description: Should contain the product name but NOT any generic names ie: "{manufacturer} {model #}" instead of "{manufacturer} {model #} {super special} {blue widget}" if possible the words '{blue}' and '{widget}' should only be used when visible to the user. However it is ok to use a keyword like {blue widget}s but not more than once in this instance. After the product name it shoud go on to say something like now available or list the price. It should also probably include {domain}. Try not to use too many words like sale, cheap, best price etc. There is a belief that an excess of these words can reduce Search Engine Ranking Example of a possible description: ({manufacturer} {model #} {super special} {blue widget} now selling at {domain}, recently released in {country}.) Remember that you're writing this more for the customer than the search engine but that you have to take both into account.
4: Keywords: no more than 4 keywords all seperated by a comma and a space (keyword1, keyword2, keyword3, keyword4). Feel free to use the full product name for the first keyword but all the others should NOT contain any words used in the product name. For example: ({manufacturer} {model #} {super special} {blue widget}, {model #} {manufacturer} {blue widget} with {factor 10} {attribute}, {brand} {blue widget}s from {manufacturer}, {large size} {blue widget} from {manufacturer}, {brand} {manufacturer} {blue widget}s) This is not ok, the words '{manufacturer}' '{blue}' and '{widget}' are all written 5 times each. If possible any one word in the keywords should not be repeated more than once. If there are no keywords except repetitive ones don't worry, having one keyword is perfectly fine. Example of a good possible keyword field: ({manufacturer} {model #} {super special} {blue widget}, cheap {manufacturer} {widget}, {clever widgetery}, {large} {brand}) This example uses: a. Spelling mistakes, these are useful. b. alternative wording, if there is more than one name for an object try to use it. c. extra words, any extra words associated with the product that are not in the name can be good. Note that keywords are not very important and you shouldn't have to take time thinking about them. If a product is paticularily hard to give keywords to just move on.
5: Short Description: This should be purely for the consumer although we could probably throw in some search engine friendly stuff it would probably be better to just focus on letting the customer know more info at a glance.
6: Long Description: This is probably the most important part of getting the page ranked highly. The description obviously needs the basic specs and the manufacturers description is a good starting point. The basic description should either be rewritten or have an extra paragraph or two added to it. The main thing to include is variations on the keywords. If you're selling 'muffins' for example you're also selling pies, pastries, sweets, scones etc.. Try to use a wide range of words to describe the same product. The main keyword should occur around 3 times on the page with it's variations not repeating themselves if possible. Using variations on words is the single best way to get a better page. Try to avoid stuffing the page full of these though at the end it should still be nice to read for a consumer. If the specs for a {widget} say it has '{factor 10}' {attribute} your description should say it has 'ten times {attribute}'. If the word is '{blue widget}' it is also a 'computer {widget}', a '{wodget}', and it involves '{blue} {widgetry}'. If the {widget} were a '{fast}' {widget} it would also be a '{quick}' {widget} etc... Finding these strings of words and connections is essential.
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Does anyone here disagree with these suggestions? Have I made some horrible mistake?
[edited by: ciml at 9:52 am (utc) on May 10, 2004]
