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Here's the best tip I can give - if you must buy links for PR:
1.) Check to see if the site you're buying links from turn up in the backlinks of other sites buying links from the site you're considering.
2.) Check the profile of other websites buying links from the site - do they look like hard core SEO sites - or do they look like legitimate links?
3.) Accept that there are no guarantees as to what PR, traffic or benefits you may gain. If the website selling the links offers you any of this (or if they even mention PR) then stay away.
There will be a lot of people here who tell you to build links naturally, send link requests and write content and come up with innovative tools that people will link to. I agree with this 100% but the simple fact is that links get bought and sold every day - so I may as well give you some advice (you would probably do it anyway).
Also be aware that buying links can be a downward spiral into spending more and more money...
Cheers,
CaboWabo
There are though some good directories where for a very low cost you can get a listing.
I know of one directory for instance, where you can get a lifetime listing on a PR5 category page for next to nothing. Plus they offer a sitemap option so you can get even your deeper links spidered quickly (or any pages you wish). This is a permanent page for just a few sheckels one-off.
Probably Google has ways to detect paid links
Yes. They scour the 3 billion pages they index and check all the backlinks by hand. If they spot any that seem "suspicious" they get a court order to view the financial transactions of the sites in question. :)
Sure there have been a couple dozen or more sites that have lost their ability to pass PR, but it is very rare overall, as is any manual penalty. Algorythmically (word?), the buying of links can not be detected. Google does not know and has never known the reason why webmasters link to other sites.
I would look more at acquiring many links than focusing on one or two high PR links. This is particularly so if you are really trying to rank on a few specific terms where there is a lot of anchor text competition..
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[edited by: DaveAtIFG at 5:59 am (utc) on May 5, 2004]
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Frankly, I'm surprised that Google do not openly state that they operate such a policy - but I guess that's a judgement call.
Kaled.
They do not care if you make money off your site. What they care about is that you don't wcrew up their SERPs.
Yes. They scour the 3 billion pages they index and check all the backlinks by hand. If they spot any that seem "suspicious" they get a court order to view the financial transactions of the sites in question. :)
Google i'm sure has ways to map queries to results and see how they match. It wouldn't be terribly difficult to examine this relationship and see what results are based of "PR Buying" vs being a hub of information as the PR buying links will usuall be off topic and if you catch alot of off topics you can kill the "hub" that they are coming from.
If they're on topic and of relation to the content being linked you probably wouldn't ever be caught.
If you have a site about historic cars which has PR 7 and somebody comes to you having a PR 4 site about any region in the usa and gives advice on vacations there it can be very relevant. Or don't you think driving through the countryside in a nice car can be fun? But the intention of the link buyer might be PR, but for the owner of the site, who is into the topic of his site, it's fairly relevant.
As long as they don't do it manually it's impossible to spot without hurting too many innocent sites.
On webmasterworld there have been several hints that links from the middle of the page, looking "natural", have more weight than links from link-lists at the bottom of the page.
a) do several links to different sites show up together on several sites?
b) does this group of sites show up always with the same anchor-text?
c) does this group of sites link back to a SEO or Internet Marketing agency?
d) does this group of sites have an "unusual" mix of inbound-links from high PR-sites? For example: too many links from high PR-sites?
e) does this group of sites show up in links always at the bottom of the page, as a link-list with no other text between the links?
f) does the words "sponsored links", "SEO", "Internet Marketing" or similar show up on the page?
a) who does it that way shouldn't complain.
b) who does it that way shouldn't complain
c) who does it that way shouldn't complain
d) I guess most highly complicated pages (studies for example) have links from high quality/PR sites only
e) who does it that way shouldn't complain
f) who does it that way shouldn't complain
Sorry for the repetitions, but be smart and get "natural" links.
They do not like people that sell PR specifically, and they do not like sites that link in such a way that the SERPs are adversely and dramatically affected. They do not need to know if the links on a site like that are paid for, they just need to know that their links are causing problems for the results.
My site is a PR 7 travel site. We do not sell links on our site. We do have a link page which has a PR 7 also. I listed about 70 outbound links to our link exchange partners. Absolutely, the page does't transfer PR anymore. The links plus links to my owner pages do not exceed 100 limit. All the links are on topic travel sites.
Any comment on this?
My opinion is that even 1 non-reciprocal link from the "right site" can send a sites rankings and traffic through the roof.
Whether you buy it or not is irrelevant. The keys are "right site" and "non-reciprocal".
If you wanna advertise and spend money - great - if all ya wanna do is trade - good for you!
Doesn't mean lots of so so reciprocal trade links aren't good, they're essential. But the key is non recip and higher PR the better.
Study the biggest sites and that is what you see!
At least that's what I see....