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Google.com Updates and Changes

How Would Your Traffic Be Effected

         

dhaliwal

3:02 am on Apr 10, 2004 (gmt 0)

10+ Year Member



Well I have a statement to Make and I don't Know how many people would agree to me. <snip>

Being the only search engine thats efficient, free and fast, don't you people think that people at google.com is making their own rules?

I mean they would do things like florida update whenever they want and shake-up business of many bigger websites.

They would send lot of traffic to our websites for free and then suddenly they can even drop your website from their index and you are on roads.

Now people are crying as the google-local search is going to ruin lot of traffic.

If they introduce gmail with a bang, people who are earning too much with adsense may see decline in revenue

So don't we think that there should be some other player in the search engine market?
I don't know why yahoo people don't use their brains and provide a free index so that webmasters should give importance to yahoo as they give to google!

Isn't yahoo capable of getting page rank technology?
Can't they start something like adsense, or even better, i think they can, but don't know when they will

They are satisfied with only the paid listing plans and don't judge how much they can earn by starting something like google adsense

And i must say one more thing that yahoo search is also a popular one, i think everyone know that

Well all upto you guys, present your views and lets stop google.com from creating a monopoly in the market

regards,
dhaliwal

[edited by: Jenstar at 5:10 am (utc) on April 10, 2004]
[edit reason] No moderation comments please [/edit]

MarkHutch

3:05 am on Apr 10, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



My personal feeling is that Google is less of a monopoly today than it was a few months ago. They lost a bunch of potential business when Yahoo started their own crawler system.

dhaliwal

3:10 am on Apr 10, 2004 (gmt 0)

10+ Year Member



Well thats there Mark

Google has lot big search traffic and yahoo started its own crawl, but still webmasters are lot more dependent on google.com

Well people are only making money from google adsense, to yahoo we have to pay to get listed, well they must concentrate on listing more and more websites and offer services similar or better than yahoo.

And altavista is out of race, i don't think if they sleep like this they would get any better.

regards
dhaliwal

Marcia

7:30 am on Apr 10, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



>>Being the only search engine thats efficient, free and fast,

But they aren't the only ones. Yahoo is efficient, free and fast and so is AllTheWeb. If people want expedited service they can pay for it, otherwise it's a matter of waiting to get in gratis.

>>don't you people think that people at google.com is making their own rules?

It's impossible for any organization to exist, business or otherwise, without making rules.

>>I mean they would do things like florida update whenever they want and shake-up business of many bigger websites.

Every single search engine does updates and they are the ones who rightfully decide on the algos, not us - whether we may like it or not. It's not our place and we simply don't have the right or authority - or capability.

>>They would send lot of traffic to our websites for free

There is noplace where it's written or promised that we're entitled to free traffic and/or free advertising.

>>and then suddenly they can even drop your website from their index and you are on roads.

They sure can, either because of serious TOS infractions or because of algo changes. The good news is that we're still free to exercise whatever options are available that we've put into whatever marketing plan we've devised.

Customer acquisition is the responsibility of the site owner alone, and while a free lunch is nice we have no right to expect it.

dhaliwal

7:42 am on Apr 10, 2004 (gmt 0)

10+ Year Member



Wow Marcia,
Seems like you think google has been merciful upon you!

I must make it clear that yahoo isn't delivering solutions the way google is doing to the users and the way local search has come up, don't you think that it would effect the website owners in a big way?

And whats more important is the need to curb the monopoly of google.com , well there will always be a leader but there shouldn't be one company which should do 70 percent of the business.

And i think you haven't got a content website, otherwise you would have seen the drop and rise in visitors with updates on google.

LOL, Never Mind, Your Answers were quite acceptable, i know that they got to make some rules, but the aim shouldn't be to shake out things with every update.

will wait for others to comment

McMohan

8:26 am on Apr 10, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



But they aren't the only ones. Yahoo is efficient, free and fast and so is AllTheWeb.

Yahoo/Alltheweb are anything but fast. Atleast as far as their crawling ability is concerned vis-a-vis Google. One of the main reasons I still search on Google, even after Florida/Brandy style of results, is because I know the results I m getting are the latest and fresh. With Alltheweb I might as well be seeing an year old result.

Mc

percentages

8:49 am on Apr 10, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



Who decided Google is still king? I must have been away that day.

According to industry stats Google is no longer king. According to my logs it ain't either. Yahoo and MSN now represent 58% of SE referrals, Google/AOL represent 38%, AJ has most of the remaining 4%. SERPs are very similar on them all for me.

These numbers are about the same as Neilson and others of a similar stature report. Google has lost the crown!

I agree with all of Marcia's points. There is no entitlement to a free lunch, but if you want the best buffet in town I would start looking at the Yahoo/MSN/Inktomi spread!

nutsandbolts

9:05 am on Apr 10, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I agree it's difficult not to cry, howl, scowl, frown (etc) when sites keep disappearing or new ones fail to show for logical (and not necessary highly commercial) keywords. I was hoping Google would of sorted out this *little* ;) problem by now as they move to weekly/daily full refreshes with their mass computer lumps. Perhaps the next update will fix it?

But while I wipe my tears and collect my adsense cheque :D I do thank God such a company exists.

If Yahoo! ever start giving me search/click cheques (as well as their current excellent SERPS) I may be tempted away :) Until then I say keep building sites/pages and work through the current problems....

dhaliwal

10:08 am on Apr 10, 2004 (gmt 0)

10+ Year Member



great post nuts and bolts

While i am seeing a good increase in traffic and adsense revenue, i should not cry at the moment
and why should a person cry, what has to happen has to happen and no one can stop that.

What i was trying to say that google should n't shake things the way its shaking at the moment, that way the business won't be steady.

I am woried cause one day i get 200 % increase in traffic and other day its 50% fall. can a business tolerate this?

And percentages, Google ranks and gives traffic on latest pages while yahoo and msn are not indexing my pages that recently, so its good that you are getting good chunk from both of them, while i am getting 60 % from google only and 20 % frm yahoo

Regards to All

dhaliwal

Jon_King

12:19 pm on Apr 10, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Sorry dhaliwal, Marcia has it right. Google makes the rules and we don't. It's not a matter of opinion it's matter of fact they are in business to make money by providing a searchable index of all things on the web and like any business their 'god' is the consumer. The consumer is defined as a searcher, advertiser or whoever interacts with THEIR index.

Google indexes data to make the consumer happy and they monitor this relationship, searcher/consumer to results that is, and they monitor it closely making algo changes along the way to increase the bonds of this relationship.

IppTak

3:59 pm on Apr 15, 2004 (gmt 0)

10+ Year Member



I agree with Jon_King. I think it's a good thing to keep in mind that Google's policies/rules/algorithms are designed to *help the consumers* providing them with relevant and useful search results. They are not necessarily designed to be fair or make decisions on the companies themselves.

Even though the above statement is somewhat arguable for a few reasons (such as the meaning of "relevancy", and one advertiser getting greater benefits than another) keeping this in mind will put things into perspective. Google's customers are the consumers, not the advertisers.

IppTak

thumpcyc

4:34 pm on Apr 15, 2004 (gmt 0)

10+ Year Member



Hey IppTak,
Google's Customers are webmasters & websites that pay for advertisement. Google's Product is selling surfer traffic.

Just to clear that up.

Later,
Thumpcyc

pleeker

4:44 pm on Apr 15, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I am woried cause one day i get 200 % increase in traffic and other day its 50% fall. can a business tolerate this?

I think the point Marcia (and others) is making is that it's YOUR job to make sure your business can tolerate it. It's not the search engine's job to make sure you get consistent traffic.

Google's Customers are webmasters & websites that pay for advertisement. Google's Product is selling surfer traffic.

You're both half-right. Google has two products (search and advertising) and two customer bases (searchers and advertisers).

BigDave

5:06 pm on Apr 15, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Wow Marcia,
Seems like you think google has been merciful upon you!

It has nothing to do with how well she was treated. It has to do with simple facts. That is they way things are.

Google works the way Google works. Google attempts to do what they consider to be in the best interest of Google.

Yahoo works the way Yahoo works. Yahoo attempts to do what they consider to be in the best interest of Yahoo.

You work the way you work. You attempt to do what you consider to be in the best interest of you.

Sometimes it all comes together in a symbiotic relationship between you and one of the big SEs, and sometimes it does not. But when it does not and you lose your free traffic, do not think that Google or Yahoo need to do what you consider to be in the best interest of you.

With search engines, you get free traffic, but the amount of traffic you get will be dependent on the whims of the SE. If you do not want this "fluctuation" problem, the solution is to block the bots with your robots.txt file.

Google, and Yahoo are both companies that are profitable using their current business strategies. Don't tell them to change those strategies to make it better for you. Tell them how to change those strategies to make things better for them if you want to have any chance of convincing them.

Otherwise, I am looking forward to seeing how your new search engine and directory works out.

thumpcyc

5:09 pm on Apr 15, 2004 (gmt 0)

10+ Year Member



Hey pleeker,
I would like to respectfully disagree.

G sells search to webmasters/portals/websites
G Sells advertizing to webmasters/portals/websites

I have not seen a place where surfers are sending G money.

Respectfully
Thumpcyc

IITian

5:30 pm on Apr 15, 2004 (gmt 0)

10+ Year Member



>Google, and Yahoo are both companies that are profitable using their current business strategies. Don't tell them to change those strategies to make it better for you. Tell them how to change those strategies to make things better for them if you want to have any chance of convincing them.

In a hypothetical case, let's say Google is purposely fluctuating the serps so that there is uncertainty in the websites traffic resulting in more adword purchases as insurance policy by worried website owners. That is, even if their algo determines that site A should be #1 because of relevancy and site B should be number 2, they add a random fluctuation to send these two sites to #39 and #67. Then they laugh all the way to the bank as those websites' owner frantically start caller their adword sales staff.

Google states that its objective is to deliver search results in order of relevance, and it is reasonable for many webmasters to wonder what is going on with Google if their sites fluctuate so much in the serps.

steve40

5:31 pm on Apr 15, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



dhaliwal
I would suggest you thank Google for free traffic and large adsense cheques you recieve and maybe remember that they pay you
if they change the algo don't complain about loss of traffic whatever you recieve is still free , reinvest some of your profits back into your company so the day that all free SE traffic dissapears you will have a customer base that comes to your sites through favourites
As for Yahoo they are not obliged to send YOU or any webmaster traffic for free if and when they do say thanks not critisise
As for Yahoo creating an adsense lookalike( Overture do supply a similar service for webmasters but the vetting is much stronger ) they feel this gives their advertisers higher quality leads some may agree or disagree but that is YAHOO's Business not yours
Googles Adsense has been a boon to many webmasters and made the difference from a part time business to full time ( As More of THOSE who try to abuse the programme the more likely is )
1 They will caught
2 The advertisers will feel displaying adds on Content sites is not viable

I do not like yahoo personally as I need to scroll page to see web result listings but if users are happy with that and continue to use Yahoo they will increase their profits and all SE's will move in that direction due to profittabillity

When MSN do eventually create new search engine they will decide what is best for their business not YOURS , as webmasters we may or may not like it but we do not and should not count ( they are only interested in searchers )It is their business not ours
JUST REMEMBER you run your business and the SE's will run theirs , if you think you can run theirs better please feel free to do a hostile takeover of Yahoo or MSN or Google or start your own SE
Steve

pleeker

5:35 pm on Apr 15, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I have not seen a place where surfers are sending G money.

Where is it written that you must send a company money to be their customer? Without searchers, Google has no business. Without viewers, CBS has no business. But I don't send CBS a dime so I can watch their shows. Yet I remain a customer.

It's not the usual A to B customer relationship, but searchers are most certainly one of Google's customers.

IITian

5:45 pm on Apr 15, 2004 (gmt 0)

10+ Year Member



>When MSN do eventually create new search engine they will decide what is best for their business not YOURS , as webmasters we may or may not like it but we do not and should not count ( they are only interested in searchers )It is their business not ours

True, all SEs should be allowed to do what they think is good for them but there is a third element here - abiding by the rules. For example, if Page hated Cal because they defeated Stanford in their Big Game showdown, and tweaked the algo so that when surfers type in "uc berkeley" they get a website with a chimpanzee making faces, Google has every right to do so and nobody should complain if they state on their site very clearly and prominently that they are going to manipulate the serps. If they claim that serps are determined by their algo for relevancy then this is an intentional fraud and nobody should blame UC Berkeley if it takes suitable action. [All hypothetical, of course.]

thumpcyc

5:49 pm on Apr 15, 2004 (gmt 0)

10+ Year Member



Hey Pleeker, Where is it written?

Merriam-Webster Online Dictionary

One entry found for customer.

Main Entry: cus·tom·er
Pronunciation: 'k&s-t&-m&r
Function: noun
Etymology: Middle English custumer, from custume
1 : one that purchases a commodity or service
2 : an individual usually having some specified distinctive trait <a real tough customer>

steve40

6:09 pm on Apr 15, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



IITian
Yes I do agree that serp manipulation could be percieved to be a problem , but once again it comes down to searchers if they do not like editorial style ( ie serp manipulation ) they will not use SE , or there could be government or international guidlines

the internet is still a baby as far as business ethics , controls , policies are concerned , I suspect we will see changes over the next few years which may well include much greater use of searchers personal matrix

The Internet is a form of media publishing and if you take TV Radio Newspapers , you will often find that the person who reads Wall street Journal would never read one of the "newspapers / Magazines " my mother was an alien and equally the other way round or watches PBS

I think we are just at the birth of search in some ways and some of the large media conglomerates have not even entered yet i.e. murdoch etc , they may just come in and overlay thier algo ontop of say google results as Amazon have done and have much more lenient advertiser controls

The great thing about this whole internet thingy its like early pioneers or the industrial revolution and you can be excited or scared but NEVER BORED
steve

pleeker

6:14 pm on Apr 15, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



one that purchases a commodity or service

Far too narrow a definition. :)

C'mon thump, <cliché warning>think outside the box</cliché warning>. :)

IITian

6:29 pm on Apr 15, 2004 (gmt 0)

10+ Year Member



>Yes I do agree that serp manipulation could be percieved to be a problem , but once again it comes down to searchers if they do not like editorial style ( ie serp manipulation ) they will not use SE , or there could be government or international guidlines.

steve40, I agree that if SEs publicize that they are using editorial judgement then it is fine. We all select newsmedia that concur with our views. Nothing wrong with that.

The #1 "offensive site" on Google was #3 on MSN on day the controversy arose and was #18? (3rd from bottom) on Yahoo. Since MSN gets its feed from Yahoo, I wonder if Yahoo did some "editing" there too. I think their TOS should make it very clear so that interested parties, for example, some Muslims can decide by themselves after seeing that whether they want to continue using Yahoo or not.

BigDave

6:44 pm on Apr 15, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Let's see what comes up from Webster's Revised Unabridged Dictionary

Look, here is another definition

3. A person with whom a business house has dealings; as, the customers of a bank.

now let's type
define:customer
into google

Here is the general accounting offices definition

Groups or individuals who have a business relationship with the organization -- those who receive and use or are directly affected by the products and services of the organization. Customers include direct recipients of products and services, internal customers who produce services and products for final recipients, and other organizations and entities which interact with an organization to produce products and services.

In fact, few of the definitions seem to insist on payment for you to be a customer.

thumpcyc

8:52 pm on Apr 15, 2004 (gmt 0)

10+ Year Member



OK, I'll bite,
two out of three from dictionarys ain't bad,

Did You Pick a sore spot with me, Banks!

I have yet to find a free bank, they charge us for everything, the customer, they print the money, and then charge you to use it, then charge you for access to it, they take the money you put in for savings, pay you a pittance and charge the next customer for using it. Where do you get the customer is not paying for this.

Possible confusion betwen customer & consumer?
I would think a surfer on the web, or a viewer watching TV is a consumer, consuming what is distributed as content, and then becoming a customer of whatever service, or product of the paid advertizing(including banks). On Topic ;-) Google Changes Affect Traffic, sometimes good, sometimes bad.

But then again, engilsh was one of my wrst subjcts.
;-)
Thumpcyc

Edited to get on topic

steveb

9:29 pm on Apr 15, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



"I have yet to find a free bank"

There are plenty here on Earth.

dhaliwal

3:10 am on Apr 16, 2004 (gmt 0)

10+ Year Member



well lot of thoughts have come up on the topic

I was out for two days and just forgot about it, but lot of people have lot of things to say.

I agree to many, but what i was saying is that the way its going these days, we see huge jump in traffic and then decrease in that.

those spikes in traffic graph are becoming more sharp and hitting me

Well Guys! thanks a lot for your advice

Why don't you people think it in other way!

I mean if you earn $ 3000 a month from google then google is getting $ 6000 approx from the advertiser, and you are also a client for google adsense

I don't know if you call it over optimistic thought, but think it in this way, why google started to call webmasters to join in? cause they wanted to earn more with nice leads for their advertisers!

I have read it many a times that whatever google is doing is to please the searcher, but there should be some fair amount of attention to adsense publishers too

As some one suggested, we are putting lot of money on our websites to create brand value and putting it lot of effort to keep visitors glued.

anyways,
thanks a lot for all those advices, i have read them and agree to most of them

waiting for huge cheques

dhaliwal

dhaliwal

3:12 am on Apr 16, 2004 (gmt 0)

10+ Year Member



well i just forgot to add that

i m lovin google adsense

but still, some times it hurts and i try to fight back for more earnings

lol.

enjoy guys,
i got lot of pending work

dhaliwal