In a Large Site, Should I Use Each Page for a Different Keyword?

[jlyons1234]

If i have a large site should i use every page for a diffrent keyword?

jay

[MikeBeverley]

Why? Do you have different products for each page or would each page just be a doorway to your main site? e.g. 100 pages for Google and 1 for your users.

[Ozdachs]

Traditionally I have focused one page per topic/keyword. I have built information for that keyword and made sure that readers and SE's would know that we thoroughly covered the topic. This technique resulted in good information, reasonably high keyword densities, and good SERP rankings.

That worked until the Google changes. Now, it seems that mentioning a Keyword more than a few times on a page gets the page dropped from Google's results for that keyword. Perhaps now optimizing for a keyword means mentioning it only once or twice?!

Of course, if you follow this Google SEO logic and make your pages more general, your page will fall in other SE's. Plus, you will be diluting the information for live searchers.

[Vec_One]

Ozdachs, I must politely disagree. I know of many pages - some of my own newer ones included - that are tightly focussed, with fairly high keyword densities. I don’t know what keyword density would be considered too much but it must be over 15-20%.

I think that both SEs and humans still want pages that are targeted on specific topics. If you search for “little widgets in new york”, you don’t want a page about “widgets and stuff”. Google knows that.

[steveb]

"If i have a large site should i use every page for a diffrent keyword?"

Of course. If you have a large site, having pages on different topics is natural, and tweaking them somewhat for different variations of keywords makes sense and has no negative in terms of users. (Just making baloney pages for the search engine though is not a great idea.) In other words, it would be dumb to title all your pages the same. Titling one Nebraska Widgeting and another Widgeting in Nebraska is a sensible thing to do.