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Just a few years ago, AltaVista had been the search tool of choice. Before that it was Inktomi and even earlier it had been Yahoo."We've looked at how easy it is for people to switch from Google to another search engine," Mr Silverstein told BBC News Online.
"The conclusion we draw from it is that we have to stay on our toes. Switching is ridiculously easy to do and search is so important to people, they will switch if it makes their life easier."
Nothing too exclusive here, but interesting enough.
"The right way to search is to do what a person would do, that is the ideal we are going for. The problem is that we have no idea how to get there"
Craig Silverstein, Google
(my italics :)
