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If this is actually what google is doing, where do we go from here? I've tried to keep up a little with the discussions here, but often times the symantic threads turn into threads about watching the datacenters fluctuate. I already know that my results have fluctuated.
My question like I said before is where do we go from here? If symantics are included does it mean that we now have to optimize for not only keywords but also concepts as well. Has google finally began to show that truly relevant content is what matters? I know many of the serps aren't showing this, but in general is this what is happening?
Does this mean that sites optimized for example toy widgets, but have content added for general widgets for spider food; can the general widgets now dampen the value of the site since the concepts aren't as targeted? Is a paragraph of highly targeted terms better than a page of general?
What are some of the theories for the basic direction to head in at this point?
Like I said before, please forgive my newness in the matter. I just see so much written about this in bits and pieces before the threads go off topic.
Thank you for any replies.
welcome to webmaster world.
i believe creating sites for users is worth more than to try the highly competitive keywords.
sooner or later you will see in your stats (provided that you add regularly new sites with relevant content) that lots of traffic is comin' from these keywords/phrases.
check your statistics for traffic from other keywords and do not underestimate these.
in the past i have noticed that the majority of the other terms - is as relevant to gain sales as the competitive range of words.
i am lookin' at it as a second street what leads you to the same destination.
hope this helps
I've got my options set to let me know by emial when there's posts on certain categories, but it only lets me know of the first post on a new thread, but it doesn't let me know when there's replies to it? I know that there's a tick box, to let me know when there's replies to a post that I've made, but is there another option that I need to tick somewhere, so that I can be informed when there's replies to other peoples posts please?
Dougie.
I'm fairly confident that semantics plays some part in the new algo but it is not a massive part and it reworking pages with semantics in mind is definitely not the answer to all problems.
Having said that I don't think that adding in some words to existing pages and adding new pages can do you any harm. The simplest approach is to concentrate on stems ie words that have the same root.
Widget widgets and widgetting for example.
Then add in closely associated "context words". Just look at the pages that Google ranks well for your term and look at what meaningful context words are included in those pages.
look particularly at words that are in anchor text and what is on the page that they point to. Particularly in the title and first few words on the page.
Add to what you have got. Don't throw out the baby with the bathwater for goodness sake.
If your problem is caused by dupe detection, few backlinks from significant sites on your topic etc then no ammount of semantic rewriting will do you any good.
Best wishes
Sid
Gs' use of Semantics will lead to topic relevancy being determined without having to rely on keywords, in time this will give them a largely un-manipulated "document relevance component", and with it much better results.
They may well use KWs to get the initial results, then strip them out, and determine relevancy without them, so we'll need to increase content to the extent that the page topic can still be determined without the main KWs.
