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Google for years has said that it doesn't like multiple, identical domains selling the same products so the vast majority of people stuck with that policy and just created the one web site.
Then along came Florida and Austin and a whole load of people who followed the rules to the letter got wiped off the face of the earth. It was meant to target the abusing sites but ended up crippling hundreds of thousands of honest sites who obeyed the Google rules strictly.
After the last two Google updates I can foresee a surge in people creating more than one web site to lessen the chances of disappearing completely.
Google may not want multiple domains but if it carries on dropping the innocent how many of the policy-followers will get fed up disappearing and resort to dismissing Googles advice and setting up extra sites to combat a total loss of their web presence.
I have never had all my eggs in one basket and nor do most of my clients. Although we all sailed through Florida some of my clients sites did get hit by Austin but because they had more than one site they didn't drop completely. I've watched a lot of people go through hell on here and I really wonder if people will risk a total drop for a third time or will they instead prepare for the third.
Most know about adwords and advertising but a lot of online stores sell so cheap the profit margin cannot sustain advertising for long.
This isn't a sour grapes post because I got through both updates without any major problems. This is just an observation.
Thoughts anyone?
Simon.
I know it isn't sour grapes, it's just about a matter of sheer survival for some people now. That's very much the case about the profit margin factor, especially for a lot of Mom & Pop operations. Some can actually end up losing money their margin is so close.
but relying on this is so uncertain, and print media is so expensive and so much less targeted than adwords--addwords can buy you time until you get your organic listings back.
Those that will succedd will be those that are flexible and dilligent with their seo efforts--now more than ever attention to detail will prevail as search engines continue to "attempt" to perfect their results
Does Google really care?
Seems like G knows about it - [webmasterworld.com...] ?