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Suppose you have a 500 page site targeting 500 KWs.
Each page targeting "sample keyword" links with this anchor text to each of the Top 10 sites returned for the search phrase "sample keyword".
Having read [webmasterworld.com...] what do people think of this as a strategy to compete with the Authorities?
ie - assuming 10 outbound links on every one of 500 pages, you'll have a site with 5,000 outbound links on very similar themes.
Is this a "perfect hub" & how might it be viewed by G?
J
I would say yes. Though I don't think linking to the top 10 sites returned for each keyword is necessary. And it might even be a bad idea.
Yahoo and DMOZ are perfect hubs. Each page is a hub page. And Each hub page links out to what are presumably dozens of "authorities".
Someone told me once that in the hubs and authorities model, the ideal linking structure "expected" by SE's is hub > authority > hub > authority ... and so on.
I believe there are 3 critical factors to being deemed an authority:
1) Tight single keyword phrase topic focus,
2) Minimal outbound links,
3) Lots of inbound links from hub pages.
This makes sense if you use logic. An authority on an idea is one that a lot of other people would cite (i.e. link to). It would have lots of info on that specific idea, and being an authority on it, it would NOT need to link to other sources on the topic.
Going back to your original question about outbound linking... find good info/article type pages to link to on each keyword phrase. Find a lot of them 10-20 or more, and you now have created an ideal hub.
I said above linking to the Top 10 in the SERPs might be a bad idea, because theses pages won't necessarily conform to the criteria for an ideal authority page. There are multiple things going on in Google's algo, H+A is just one of them. Some sites get to the top for a combination of other reasons.
Hope that helps.
How important a component do you think outbound links are in the new algo?
Are you suggesting site authority or page authority?
Best wishes
Sid
IMO your are right if you are talking about off-site links.
But what about internal links. It is still important to have a lot of content about a theme. So the authority might be linking to a lot of internal pages about the theme. The authority would be the top page leading to more details within the same site about the theme. It would not make sense if those internal sub-theme pages were not linked to from the authority page. I know this makes the authority to some kind of an internal hub. But from the users point of view (which should be the most important) an authority has good content about the theme not only on one page (which leads to the need to link to other internal pages).
But what about internal links. It is still important to have a lot of content about a theme. So the authority might be linking to a lot of internal pages about the theme.
I'm pretty sure that you have this spot on based on examples of sites that have successfully implemented this post Austin.
Best wishes
Sid
Dumb question: what is the point of being a hub? Surely you want to be an authority? Or are you saying that both hubs and authorities do well post-Austin?
It seems that pages linked to from recognised hubs get a big boost in the SERPS.
If you control the hub it can link to any page you want.
'Nuff said. ;-)
