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From what I already know 1) the terms that get me actual customers
2) Terms having good search count
3) The search terms I get from my log files.
I cannot emphasise enough on the fact that terms 1) most of the times are not there in terms 2), So I am wondering what should be my criteria to select words which might not have good search count but might prove to be very good for my bussiness (like some terms that give me bussiness have low or sometimes no search count).
So I'd like to know what are the other criteria which need to be taken into account to select a keyword/phrase.
I thank in advance.
-- JP
the terms that get me actual customers
In my opinion this would be the only one to worry about in your case. The keywords that people are using to find you that lead to actual sales are the ones you should concern yourself with. Are you able to determine which keywords are actually converting into sales?
Type in what you think they may be interested in such as "Country Hotel" and it will provide suggestions in order of frequency of use from Overture last month.
It gives a good idea of what to use. AdWords keyword suggestion tool is also very good.
These are both great sources for creating all the keyworded elements on a web site plus ideas for new content.
Beaker