New Google Design. AdWords Goes Invisibile!

Whiter and more confusing design

[PeterD]

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I'm seeing a new look for google when I search at www.google.com, but when I use 216.239.37.99, I get the old design. They've cleaned it up a bit, gotten rid of the "tab" look (now just links across the top) and "Sponsored Links" have a white background rather than the little colored boxes. The think that really got me, though, is that the search terms are now highlighted in the URLs on the SERP.

Anybody else seeing this?

[edited by: Brett_Tabke at 7:14 pm (utc) on Feb. 2, 2004]

[taxpod]

No. I'm not seeing this in New Jersey. Search terms highlighted is a feature of the toolbar which can be turned on and off. I'm seeing the tab look on Google.com and on the IP address you give.

[Haecceity]

Looks the same as usual to me.

[PeterD]

I should have mentioned I'm in Chicago. I don't have the toolbar installed on this machine. It's not just that there is highlighting in the snippet, where it's always been--it's in the URLs now. What's interesting is that it will even highlight a substring within a URL.

Basically, the design is now uniform with Google News. Google Groups are updated as well.

Maybe a trial balloon? I think it looks pretty nice.

[apfinlaw]

Saw the same thing yesterday on just one of the twenty computers in our office.
Could not duplicate on other machines.

[mayday9]

That's the sampling google. Meaning if you're seeing that, all your links in searches have a tracking code in them etc.. Google is sampling you to see your habbits etc. I have had it on one of my two computers for 2 weeks now.

[The Cricketer]

Posted the same thing at the start of December with screen shots
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[Pirates]

I am seeing new design of google as well

Looks good, very clean

I don't think its sampling me, just fresh design

[dirkz]

PeterD, does it look the same?

[PeterD]

Yup, I've still got it. And it does match the screenshots in the previous thread. (Sorry I missed that.)

Also, I'm only seeing it in Opera, not in the IE I've got on the same machine--so it must have a "lucky cookie" and not a "lucky IP address."

[dirkz]

> so it must have a "lucky cookie"

Hey, gimme that cookie :)

Thanks to Pirates (loved this game) I have seen the complete design. It looks damn good. Hope it will become mainstream soon.

[mayday9]

Pirate,

Why don't you think it's sampling you? Do you have google tracking codes in all urls that come up on results? I do (only with that design) otherwize it's tracking-code-free results when that design is absent.

I personally like the normal google design better than the sampling one

[shrirch]

>> even highlight a substring within a URL

Including domain names? Domain names without -'s which have substrings?

[PeterD]

>> even highlight a substring within a URL

Including domain names? Domain names without -'s which have substrings?

Well, if you searched on "exam", you'd see, among the results, in the URL after the snippet,

http:// www.example.com/page.html

Now I can't do any more tests, because I flushed my cache and cookies this morning, and only then realized what I had done!

[Pirates]

I agree with "lucky cookie" theory. Still seeing new pages.

If this is the new design I think that it would make sense of the strange change in search results from Google Florida . Perhaps it was just Google was steming. On the site I getting google seems to be showing highlights for varations of words.

I have published a page on my site if you want to take a look
www.digipro.co.uk/google.html

[Chndru]

Pirates...hmm..ya leaked your "golden keyword" :) Now, i gotta bid it on Adwords ;) lol.

Thanks for the screenshot though..disappointing they still got the banner Ads, unlike the screenshot the Cricketer took back in december. (link in msg #:7)

[uioreanu]

some new-layout speculations:

i seem to be one of the ips that "sees" the new google layout; first they take down the tabs so they can stuff in-there more portal-type features; smooth ipo move

then the significant difference is in highlighting the search terms in the results. This happens once in the green domain link, which visually favours keyword TLDs that might explode, and in the actual green url; so rewrite rules will get smarter.

The same thing happens now in the adwords area, where in the adwords description the highlighting of the search term is more significant; the font is now same as in results and the light colours are gone. basically adwords looks now almost like the search results. increased click ratios hunt? yes but you get a separation line, so you get the balance;) the interest image is gone also; what was it anyway

also the Category link and Description in the search results seems to be gone, combined with the missing directory tab means that the directory collection slowly vanishes

so basically slight design changes. but wait shouldn't adwords descriptions get much more keyword related? shouldn't we purchase asap all possible keyword combination top level domains?

&also the jobs and services link is replaced with an about google link in the footer. "google" keyword optimisation?:)

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