Short Term SEO

Event related Website

[gaouzief]

Hello,

What's ht best strategy to get a site into Serps related to a forthcoming event?

I.E. say there is a sports competition taking place in a couple of weeks and you want to prepare a news site about it, what should be your priority actions to get the site on Serps for the event's related Key words?

Is it even possible to get a site listed in a couple of weeks?

[Kwix]

Is it even possible to get a site listed in a couple of weeks?

Not exactly, and not with Google unless you A) Take out adwords advertisements or B) release a press release to your favorite PR distribution site and hope it gets picked up in Google News.

Neither one of this is "listing" but rather attempts to get your site seen along side of regular listings.

As for other sites, Yahoo offers a 7 day turn around on its site submittal service, but it may take longer for them to actually start displaying your site.

[satanclaus]

If memory serves Yahoo also has a service for those wishing to announce an upcoming event.

Then of course there is overture and adwords.

sorry for the edits I'm still waking up

[kazonik]

You can try placing a link to your new site on a site that is frequently crawled by google.

You may not get any PR (yet) but at least you'll be in the SERPs for the event.

Focus on very specifc key words and exact phrases and you could still do ok.

[ogletree]

Lease a page on a site that has high PR and gets spidered on a regular basis.

[Stefan]

Even if you get a link from a frequently crawled page, (I have ones that get crawled every day), I find the usual appearance schedule for new pages in the serps to be: Shows up a few days after first crawled, sticks around for a few days, disappears for a week or two, then shows up fairly permanently but can still flux in and out for up to 6 weeks from first crawl. If this is a common pattern for others, then you won't be in the serps for more than 3-7 days of the first 2-3 weeks.

If you had a new link added every day from different, frequently crawled pages/sites, for a week or two, that would probably do it. You need a lot of friends with high PR sites.

[Krapulator]

>Is it even possible to get a site listed in a couple of weeks?

Yes, it can happen in a couple of days if you can get a good incoming link or two straight away.

[g1smd]

You should really allow a couple of months to get in. Last year we nearly didn't make it with a website that first went live in late March for an event on 2003-05-07.

See: [webmasterworld.com...] for the long sorry saga.

[shrirch]

Suggestion, keep a high PR 5-6 site with a generic enough name available for such events.

We use a calendar on our websites to annouce related events and then point them to the event websites.

With our sites, we can get into the serps in a week (at the most) and then direct traffic to the event organiser's page / site.

[gaouzief]

Well,

I do have a couple of friends with PR6 websites, i'll try to get links from there...

Thanks for the replies

[tribal]

It certainly is possible to get your site listed within a week, provided:
1) you have a couple of high PR incoming links (mostly, 5 is enough for regular spiderings)
2) you have a good spiderable site, preferrably with a very structured sitemap

[g1smd]

A new site like that will be unstable in the SERPs for the first few weeks.

You can do it, but you'll be in and out, up and down.

[gaouzief]

Some feedback:

Site uploaded on the 15th of january

Two links from a PR6 and a PR4 website set up on the 16th

First google referred traffic started on the 17th

I can't beleive it myself:))

I just hope it lasts until the beginning of the competition