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I thought the one principle I could count on in optimizing sites for Google is that content is king, but this page has no content (or very little).
Certain pages of the same directory site rank well for other related keyword searches, giving prominence to the companies who bought links.
The company I work for used to rank in the top 10 for these keywords but disappeared after Florida, along with all the other individual companies listed. Now it is only 3 directories and a few completely irrelevant pages that make up the top 10.
I'm considering buying advertising on the directory site, but am not sure how long this will last with Google. Is this a case of "content-specific page rank" (a term I've heard bandied about) trumping quality content? Think it'll stay this way?
So maybe it is links that are responsible for the page's high position, and that's why directory sites have pushed commercial sites out of the rankings for many searches (although I think more is going on here).
I'm not smart enough to figure out Google's algorithm, so what I've tried to do is follow general principles to optimize a site. I thought the primary one was to include quality content on each page, and pre-Florida this seemed to work well. Now I think links might trump content, and if that's true, it really does change a lot in terms of priorities for improving a site's position.
Little content, but I suppose you get high keyword density.
Google has a big problem now with framed and redirect sites
Actually, steveb - if you look at my baffled posts in other concurrent threads, you'll find me puzzling as to how a site I created 6 years ago (as an 'infant' site-builder <G> ) and abandoned in short order (the manf. quitt making the product) not only appeared suddenly in Google, but rose to a No. 1 position literally overnight.
It uses the earliest, old-style framesets and outranks far better website that have -
a) Better PR
b) Higher keyphrase density
c) Mucu more relevant content.
Not only that am I puzzled over, but in G's SERP's for other key phrases in my field, G has ranked at >7 a page that in only linked to from a "side frame", a menu frame that is not optimized in any fashion, to wit contains *no keywords, no metas, nothing but links to the sites other pages.
:)
*I've changed my "homepage" to this URL for easy reference and my "Interests" to the 3-word phrase it's No. 1 in my profile, should anyone want to take a gander..
<HEAD>
title
</HEAD>
<FRAMESET ROWS="100%,*" FRAMEBORDER="NO" BORDER="0" FRAMESPACING="0">
<frame name="topFrame" scrolling="YES" noresize src="****xxx.asp" frameborder="NO" >
<noframes>
<body>
<table width="100%">
<tr valign="middle">
<td>
<div align="center">
keuword 1, keyword 2, keyword 3
more keywords
</div>
</td>
</tr>
</table>
</BODY>
</noframes>
<frame src="UntitledFrame-11.htm"></FRAMESET>
</HTML>
and they are #1 on every keyword