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If the search phrase or keyword is not on the page that rates top in the SERPS, then it's crazy for that page to be anywhere in the results
Pure and absolute commonsense: logical and irrefutable.
But that is not the nature of Google post-Florida. snipped
[edited by: DaveAtIFG at 3:44 am (utc) on Jan. 5, 2004]
[edit reason] Deleted inapproriate language [/edit]
But that is not the nature of Google post-Florida. Google is the world's finest f*cked up search engine.
Reading your comments, it seems that you think that pages couldn't rank on anchor text alone pre-florida.
Try Googling for articles on "google bombing", and you will find references back as far as 2001.
This is not a new phenomenon. Sorry "Florida" treated you badly, dasboot, but that doesn't mean Google is messed up, it just means that the promotion techniques you used stopped working.
Learn and adapt.
> PR is what makes Google's algo superior. As for anchor text, I agree that the term should need to be on the page itself (or in the url) also. But it's not a complaint of mine.
The first quote is a situation where the searcher gets exactly what he wants, though the second point is not in rule.