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Back to Number One

How I got back to the top

         

BallochBD

8:29 am on Dec 22, 2003 (gmt 0)

10+ Year Member



Yesterday, after a few weeks of serious effort, I got back to the top of the listings for my keyword (a four letter acronym). How did I do it? Let's just say that stemming appeared to be important as was removal of unnecessary Header tags, reducing the instances of the keyword and careful study of the site that was already there. (In actual fact I am number three but the top two results are not relevant so they do not concern me.)

BallochBD

2:58 pm on Dec 23, 2003 (gmt 0)

10+ Year Member



>How many links do you have coming into your site?
just curious

I only have 52 incoming links.

europeforvisitors

3:05 pm on Dec 23, 2003 (gmt 0)



Google - you've got to do something! This trend to bigger sites is going to backfire big time. We can all create monster sites if that's what Google wants. But I am afraid the index will go from 3 billion pages to 300 billion, and there will be no new content there.

Google could assign a "content weight" to pages. Then, if the algorithm detected that a high percentage of a site's pages contained very little content, the site as a whole could be given less weight at ranking time.

ogletree

3:14 pm on Dec 23, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



I am in the top spot (premiere) for an adword and I spend less than $6000 a month. The bid on that word is only around a $1 something.

BallochBD

3:18 pm on Dec 23, 2003 (gmt 0)

10+ Year Member



>How far back did you come back from? Is there anyone who came back from oblivion. Has a pre- Florida page1 made it back to page1 after being sent to hell ie. 500 to 1000+ in the serps?

I was number one then I disappeared until I was not in the top 300. I made a couple of very minor changes about four weeks ago, but being scientific I cannot remember exactly what they were :<(

A couple of days later I reappeared at 94 and stuck there for a couple of weeks. I got back to the top three last weekend and I am still there so here's hoping :>) My traffic looks as though it may now be improving on it's pre Florida levels because the the results either side of me are not really relevant. I will not be able to confirm this improvement until after the holiday period because my product is industry based and I would normally see a sharp tailing off at this time of the year.

I'll tell you why I think stemming is big! My keyword is a four letter acronym (let's say PQRS) and the site at the top is about PQR. A couple of times they referred to the plural as PQRs. I played around with this, removed some "unnecessary" header tags, referred to my acronym as PQR S-word and replaced the title tags on every page on my site to better reflect the content. I also reduced the incidences of my keyword to 5 on my home page.

yonnermark

3:29 pm on Dec 23, 2003 (gmt 0)

10+ Year Member



referred to my acronym as PQR S-word

I didn't understand that part

superscript

3:32 pm on Dec 23, 2003 (gmt 0)



One thing's for sure - stemming an acronym is a ridiculous strategy. I don't know what Google were thinking of there.

superscript

3:34 pm on Dec 23, 2003 (gmt 0)



Yonnermark

He's separated the S from the PQR, to stop it looking like the plural of PQR I guess.

edit: guessed wrong!

[edited by: superscript at 3:39 pm (utc) on Dec. 23, 2003]

too much information

3:37 pm on Dec 23, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



PQR S-word meaning the entire word begining with 'S'

not PQRs as in the plural of PQR

;o)

mslina2002

3:59 pm on Dec 23, 2003 (gmt 0)

10+ Year Member



I too put some work on my webpage after Florida and after a few weeks I checked my ranking yesterday.

I went from page one trillionth to No. 1 position for various combination keywords yesterday. My happiness was short lived because when I checked at the end of the day, once again my site completely dissappeared. How is that possible to be in first position one day and then back to oblivion the next?

After my page ranked No.1 the date it said it updated was Dec 20, then when I dissappeared the next day, the cache date was pre-Florida.

Also, how does Google react to frequent website addition/changes? Does that have anything to do with it? I have been loading content and working on backlinks to my site even after I got a good ranking.

superscript

4:06 pm on Dec 23, 2003 (gmt 0)



After my page ranked No.1 ... it said it was updated Dec 20, then when I dissappeared the next day, the cache date was pre-Florida.

That's odd: DB problems? Anyone have any thoughts? To me it looks like something is broken at the moment.

Crush

4:21 pm on Dec 23, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



How can one of my pages with more links coming in be on the 3rd page? 437 to be precise!

All the other SE's love this page

Easy_Coder

4:23 pm on Dec 23, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I'm seeing my result jump all over the serps over the past few weeks. For my two word key phrase which is highly active in AdWords I am now noticing different serp results on a daily basis. With the exception of the top 2 they are changing drastically.

Last Friday my site was 10
Monday 11
Yesterday 160
Today beyond 500

With the instability in the results i've taken my ad dollars elsewhere. With Google pumping results out to the top search players they effectively have the power to shut out a site across major players in the search community.

Easy_Coder

apfinlaw

5:21 pm on Dec 23, 2003 (gmt 0)

10+ Year Member



Google has been displaying the -in DB @ night and on weekends on the wwws

Been that way since Sat afternoon....best rankings since Florida, by far...but coming and going...

Changes made on site probably have very little to do with new SERPs @ this point.

The changes we made on a few of our sites (pulling back in reaction to the OOP theory ) were probably negative moves when viewing -in....did not rebound like the other heavy kw sites...

The jump in rankings we are witnessing now is because of google's move
Be careful not to over correct

Powdork

5:34 pm on Dec 23, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



A Mega site for Lake Tahoe Weddings right?
No, I wouldn't do that. I have a lot of information, photos, experience on adventuring in Tahoe. Been to almost all of the lakes, and all of the nearby waterfalls. Lots of backcountry skiing. Lots of time on the Lake. In general, I have something to fill a niche which is lacking. And no, it won't be the same cookie cutter content found on other area sites. For instance, rather than a FAQ, there will be a not so FAQ.
Am I trying to please Google? No
Am I trying to please the vendors who pay me? You bet.
And if I increase that base, that's ok too.

synergy

6:00 pm on Dec 23, 2003 (gmt 0)

10+ Year Member



...pulling back in reaction to the OOP theory

I myself was using keywords in places I shouldn't have been.. strictly for Google rankings. Florida made me realize that Google is smarter than that, so I cleaned up certain aspects of the page. Now after being >1000 for a month I'm showing up higher than I was pre-florida (#1).

I hate to call it "fixing for the OOP", I call it rebuilding a site to be bulletproof based on W3C standards... something I should have done from the start.

[edited by: synergy at 6:50 pm (utc) on Dec. 23, 2003]

yonnermark

6:21 pm on Dec 23, 2003 (gmt 0)

10+ Year Member



I think the OOP theory was the biggest load of crap I've seen in awhile. Use your keywords where they are supposed to be used and in the fashion they are supposed to be used and you will be fine

You have contradicted yourself there

superscript

6:21 pm on Dec 23, 2003 (gmt 0)



<le grande snip! >

[edited by: superscript at 6:47 pm (utc) on Dec. 23, 2003]

yonnermark

6:41 pm on Dec 23, 2003 (gmt 0)

10+ Year Member



It's a contradiction to say that:

A) The OOP theory doesn't exist (or whatever you said)

and

B) If you don't over-optimise, you'll "be fine"

It's saying that you have no respect for the OOP theory AND THEN showing the OOP theory big respect by being careful not over-optimise

synergy

6:44 pm on Dec 23, 2003 (gmt 0)

10+ Year Member



My definition of optimization must be different than some others.

EDIT:
I fixed the post to not be contradictive.

What I was trying to say is that what I adjusted had nothing to do with removing keywords in my body text, title, or description like some people have suggested doing. I studied and applied W3C standards for page layout fixing only a few minor things, and it worked.

I guess it all depends on how much you have "optimized" your site. It's just hard for me to believe that Google has applied a "filter" to nix optimization. It's more like the algo has gotten smarter in the way it views how a web page/site should be laid out.

yonnermark

8:05 pm on Dec 23, 2003 (gmt 0)

10+ Year Member



What does layout have to do with relevence or "spam"?

synergy

8:24 pm on Dec 23, 2003 (gmt 0)

10+ Year Member



What does layout have to do with relevence or "spam"?

A page/site layout (structure) has alot to do with defining relevance IMO.

[edited by: synergy at 9:23 pm (utc) on Dec. 23, 2003]

yonnermark

8:39 pm on Dec 23, 2003 (gmt 0)

10+ Year Member



Why?

yonnermark

8:39 pm on Dec 23, 2003 (gmt 0)

10+ Year Member



I simply don't see a link between code layout and relevence

SlyOldDog

9:02 pm on Dec 23, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



>>A Mega site for Lake Tahoe Weddings right?

No, I wouldn't do that. I have a lot of information, photos, experience on adventuring in Tahoe

Me too. Not for lake Tahoe I mean but for place XYZ. So is every online shoeseller or plumber going to have to make a site about where he lives so he can get #1 and make his bread and butter? This is a BAD move on Google's part.

Google, if you're listening - reward content that is on topic, narrow and focused. The majority of broad sites in the future built for Google will be a cancer to the internet. Quality is always in the minority I am afraid, and usually it is traded for quantity. If this becomes the trend, it will just be the anchor text debacle all over again.

superscript

9:45 pm on Dec 23, 2003 (gmt 0)



I simply don't see a link between code layout and relevence

Concur - it's nonsense. One of my 'hobby' sites is a thesis I wrote some time back and I simply used good old MS Word one afternoon to convert it to HTML. The coding is a total mess - but it's way up in the rankings.

It's non commercial of course - there's a very limited market for variable stars.

Hey - I wonder if that's why Florida left it untouched? Oh oh, here comes another of those think bubbles oo000

;)

synergy

10:07 pm on Dec 23, 2003 (gmt 0)

10+ Year Member



Concur - it's nonsense.

If I were more detailed in what I've been saying, you would probably understand better. That, however, would be giving away hours of research, testing, and some keen insight from trustworthy WW members.

It's cool. Have your ideas and I'll have mine. Best of luck to the both of us.

<note to self>Don't share your ideas in the pubs ever again.</note to self>

superscript

10:14 pm on Dec 23, 2003 (gmt 0)



If I were more detailed in what I've been saying, you would probably understand better. That, however, would be giving away hours of research and testing.

With the greatest respect, and I mean that, if you are able to better explain what you are saying, then do so. We would all be better informed, and you would be less liable to be criticised for making blanket statements.

SlyOldDog

10:17 pm on Dec 23, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Of course coding affects ranking. You can achieve the same layout to the human eye several differnt ways, but Google will attach different importance to keywords depending on where and if it finds them.

superscript

10:24 pm on Dec 23, 2003 (gmt 0)



I hope we're not talking about old hat - like placement of keywords / links early in the code - even if the keyword /link appears low on the page to the user etc. etc. and such pre-Florida witchcraft ;)

Still commonsense though, if you want a robot to crawl before it goes elsewhere. :)

[edited by: superscript at 10:26 pm (utc) on Dec. 23, 2003]

synergy

10:26 pm on Dec 23, 2003 (gmt 0)

10+ Year Member



Of course coding affects ranking. You can achieve the same layout to the human eye several differnt ways, but Google will attach different importance to keywords depending on where and if it finds them.

BINGO. It's WHERE and HOW you use the HTML tags. It's like grand'mas secret sauce!

old hat

I'd prefer to call it some old hat mixed with some new hat.

I would love to share everything I know or think I know. Just like everyone else, I have competitors on here silently watching. Hope you understand.

[edited by: synergy at 10:39 pm (utc) on Dec. 23, 2003]

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