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Real Estate websites and Google?

         

jady

4:41 am on Dec 13, 2003 (gmt 0)

10+ Year Member



I have been reading all of the forums, and yes alot of sites that were lost a few weeks ago have come back. However I have noticed that the penalty (or whatever you want to call it) on ALL real estate sites has NOT been lifted. Strangly enough, searching on Google for REAL ESTATE in MYCITY being me nothing but newspapers, newquest links and other junk. However if I just search for MY CITY, I get a few real estate agent websites.

Kirby

6:34 pm on Dec 15, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Allan, I dont have any explanations either. Just trying to find common ground with sites that have come back vs sites that are still gone.

I read one post that suggested more specific searches would results in better serps, but 'homes for sale in mycity' and 'mycity homes for sale' still served up a mixed bag. My site comes up 1st page , but so does the same post florida directories and a Linux users group. Can't reconcile any of this.

heini

6:35 pm on Dec 15, 2003 (gmt 0)

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Suggestion would be that whatever this phenomenon is, it isn't universal, and therefore not algorithmic - ie it has been "manually" applied, or at the very least "manually" restricted to the US.

True - it is not universal, only on select phrases. That however does not mean it's not algorithmic. I think I understand your point however: whatever has happened to those phrases, it does not apply outside of those phrases at all, plus it was applied as a filter, meaning serps got calculated as before, and in a final step filtered.
Second it has not at all been restricted to the US, I can testify to the fact that generic german phrases were among those that lost 90 of 100 top results.

allanp73

6:58 pm on Dec 15, 2003 (gmt 0)

10+ Year Member



heini,

You are correct. I have a French site and term immobilier French for real estate has been affected as well.

Kirby,
I was hoping for a different answer from yo. I was hoping you would know for sure what is going on and then you could enlighten me because I'm really lost. :(
I did notice that one of my sites returned to the serps after adding outbound links, but still it didn't achieve top 10, now it is #39.

[edited by: allanp73 at 7:19 pm (utc) on Dec. 15, 2003]

john316

7:12 pm on Dec 15, 2003 (gmt 0)

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Looking forward a bit here; I would expect to see a "froogle like" tab for real estate in the near future. Plan accordingly.

allanp73

7:21 pm on Dec 15, 2003 (gmt 0)

10+ Year Member



I noticed something else that I think is interesting the term "any city condos" is filtered where as "any city condo" is not. Also, certain cities are not filtered for either.

Kirby

7:37 pm on Dec 15, 2003 (gmt 0)

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allan,

Take a look at naples fl, myrtle beach, san diego and san clemente. A few sites have come back, including some template sites.

Kirby

7:43 pm on Dec 15, 2003 (gmt 0)

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>Looking forward a bit here; I would expect to see a "froogle like" tab for real estate in the near future. Plan accordingly.

I fear you are right. Time to build that directory site I have had on the back burner for two years. Didnt want to invest the time or money thinking google was done with these directories, but obviously not. At least this way I'll have both flanks covered. Froogle will probably be the frontal assault.

Marcia

7:56 pm on Dec 15, 2003 (gmt 0)

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>>expect to see a "froogle like" tab for real estate in the near future.

Not a bad idea at all.

Bobby

7:58 pm on Dec 15, 2003 (gmt 0)

10+ Year Member



I would expect to see a "froogle like" tab for real estate in the near future

Good point john316, Google needs to survive and we all know what that mean$.

Kirby I think you've got the right idea, fire up the directories and lay low till Google's Salem update.

skipfactor

8:38 pm on Dec 15, 2003 (gmt 0)

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>>expect to see a "froogle like" tab for real estate in the near future.
Not a bad idea at all.

With the everflux associated with an individual listing's price, status, and the fact that each product is unique and 'sold out' after 1 transaction, I don't see how they can legally make this work. How would they handle broker reciprocity feeds/pages? I would think they would have to be tied into the MLS DB in order to have credible, real-time price and status data. Then what does it look like--realtor.com, MSN Home & House, or Yahoo Real Estate? No thanks.

Time to study up on Froogle, but it seems they would start selling cars (usually not a one of a kind, one-time offered product) before they would start dealing with real estate.

jady

8:53 pm on Dec 15, 2003 (gmt 0)

10+ Year Member



>Looking forward a bit here; I would expect to see a "froogle like" tab for real estate in the near future. Plan accordingly.

B.I.N.G.O.

Kirby

9:00 pm on Dec 15, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



skipfactor, you raise good points, but the key maybe "froogle like" - a hybrid that would serve sites that deal with vehicles, real estate, etc.

vbjaeger

9:05 pm on Dec 15, 2003 (gmt 0)

10+ Year Member



Would the number of times your keywords appear throughout the entire site make a difference?

I only ask because some of my competitors that survived throughout florida use the same 3 keywords as the title of the page and throughout the content of each page. Would that make you seem to be more of an authority if your entire site seemed dedicated to those keywords?

Bobby

10:04 pm on Dec 15, 2003 (gmt 0)

10+ Year Member



Would the number of times your keywords appear throughout the entire site make a difference?

vbjaeger, I don't think it makes a difference really, it seems like things are determined on a page by page basis.
Although, once excluded for a particular kw combination the exclusion is site-wide.

I have a travel related site (and we've been hit hard just like you guys) where I absolutely MUST use my 3 KW phrase to describe my service, and it is now excluded for exactly that search.

The kw phrase appears in over 50 of the 80 title tags on the site and in content on nearly every page.

Perhaps I have triggered a filter here by over-using the phrase as it appears in title, description, alt, h1 and body tags all over the site. I wish I knew, but nothing makes sense as other sites appear which have little or nothing to do with the business.

The one thing I do NOT have on the site which may suggest "authority" to google is many outbound links to other similar sites. I have 1 outbound link to a client who provides the same type of service in another country, but his site has the same IP as mine. Maybe that gets ignored by Google.

jady

11:04 pm on Dec 15, 2003 (gmt 0)

10+ Year Member



>>Would the number of times your keywords appear throughout the entire site make a difference?

For the particular penalty across the board for major cities/towns we see no difference whether a site was optimized or not in any way, shape or fashon. We have a client that has been in #1 spot for 4 years now. Only lists keywords 3 times on the home page and title included. We also have some clients that were in the top 10 for the same CITY/STATE REAL ESTATE searches but require more optimial use of keywords - all mixtures have disappeared.

rfgdxm1

11:50 pm on Dec 15, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



One question. I just searched real estate mycity mystate and did get all directory pages and such on page 1. I then ran the search on some other search engines, which did turn up a few local real estate firms. I visited those sites. The SEO on all of them was consistently apallingly bad. Flash trash, text in .jpgs, and just about every other SEO horror. If my area is in any way typical, no wonder they got creamed in a Google algo change. Is it possible a lot of real estate sites having dropped in the SERPs being due to the fact they were ranking better before then they really should have?

jady

11:56 pm on Dec 15, 2003 (gmt 0)

10+ Year Member



Dont think thats the case in our area. Not to gloat as some other realtor sites designed/marketed by other firms were also in the top 10 - but the sites we created were designed and marketed well.

I agree with what you see on your side, but in our areas of South Florida this isnt the case.. It just a global block of Real Estate agent websites for real estate searches - end of story..

skipfactor

12:18 am on Dec 16, 2003 (gmt 0)

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I concur with Jady. The whole gamut existed in my local realm: from awesome, to plain, to dynamic, to static, to cheesy, to spammy; they're mostly gone, and well, I miss them all. ;)

However, rfgdxm1, I would say that the majority are lame, but many old-timers with good_clean_informative_honest_traditional sites (one designer is a DMOZ editor) are gone for 'mytown real estate'.

Still, two words that GoogleGuy mentioned in a sentence in a post early-on post-Florida that I thought went unnoticed:

quality controls

jady

12:21 am on Dec 16, 2003 (gmt 0)

10+ Year Member



Yes - I didnt mean to totally write off his comments as he IS correct! However it just isnt the case with the markets we watch between our sites, competition (both good and badly done) etc..

Kirby

12:24 am on Dec 16, 2003 (gmt 0)

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rfgdxm1,

Good question. Do an allinanchor check. This runs pretty consistent with pre-florida results. This way you will be comparing Google apples with google apples.

Look forward to your analysis.

pleeker

1:02 am on Dec 16, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Still digging into this real estate thing ... here's a question.

In our home state, the area we live in has three main cities, so you can guess what most of us call this area.

If I do a search for AREA REAL ESTATE I get lots of directory sites, and next to zero real estate agencies. But ... if I do a search using one of the actual city names, CITY REAL ESTATE, I get what appears to be the old, untouched SERPs from before Florida.

So if the phrase "real estate" has been targeted, why would it only impact the AREA search and not the CITY search? Has anyone else seen anything like this?

skipfactor

1:08 am on Dec 16, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Try a 'more popular' city. See msg#6.

Kirby

1:22 am on Dec 16, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



pleeker,

You hit on one of the inconsistencies that is driving me nuts.

I can do a search for 'mycity real estate', 'real estate mycity', mycity homes' and 'homes mycity' and get mostly directories, etc. I can do the same for another city or town and half of those queries will be directories and half will be pre-florida results.

This is one reason it feels like a filter for a specific target list. The issue for me is that I can't find the common link to adwords or # of searches or anything else that a filter like this is tied to that would be consistent. While it probably isn't, it still seems like a half-baked man-made hit list.

kanama

1:41 am on Dec 16, 2003 (gmt 0)

10+ Year Member



google just cant do this to a specific area, it doesnt work

they have gone too far here, okay so some sites have been penalised, but the rankings i monitor i am seeing stupid serps such as web design, directory listings etc where no real estate sites are showing when there are plenty.

people optimise for real esatate in my city because thats exactly what they offer, when we list 5 properties per page with brief detail, how can we not use the word villa or apartment plus the city name not very often?

its not sour grapes because my competitors out ranked me before, no i havent had the patience to go crawling through the trash to see where the other decent pages are and by the looks of it neither are my customers (i am actually the third decent site for what i want in my opinion now) but seeing nothing to what i had before

its not as if they were appearing for unrelated obscure search terms, just what people would search for when they wanted to find real esatate in their city.... i honestly cant see a punishable problem here

but i have noticed my adwords click % falling, when in fact it should be rising due to the poor results... maybe its because i havent raised my cpc.....

...ah now i understand!

rfgdxm1

1:51 am on Dec 16, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



>Good question. Do an allinanchor check. This runs pretty consistent with pre-florida results. This way you will be comparing Google apples with google apples.

Only 1 local real estate firm comes up halfway well doing this, and it is at #11. I just did this search on Alltheweb, and 5 of the 10 are local firms. (And, 1 of the 10 is a FSBO site catering specifically to my area.) However, Google on the standard search does pull up both the Yahoo and ODP cat in the top 10, and ATW doesn't. Google is better if someone wants directories.

mipapage

2:01 am on Dec 16, 2003 (gmt 0)

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Google is better if someone wants directories

That's what I'm seeing for some of our real-estate searches too. :-/

A search engine for directories... put those sites and extra click away, that's user oriented, uh-huh

rfgdxm1

2:15 am on Dec 16, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



>A search engine for directories... put those sites and extra click away, that's user oriented, uh-huh

One whole mouse click? That truly would be an outrageous burden on the searcher. ;) Google has long had directory categories show up in normal searches. Most often below a listing of a specific page to the category it is in. Google sees its directory as adding value to regular searches.

jady

2:37 am on Dec 16, 2003 (gmt 0)

10+ Year Member



>A search engine for directories... put those sites and extra click away, that's user oriented, uh-huh

rofl..

I do agree - with the changing trends of technology people DONT want to click twice. It should be a one shot deal.

Funny - for all of the real estate searches I watch, Alta Vista looks just like Google did pre-florida. Maybe A/V is taking notes... :)

rfgdxm1

2:54 am on Dec 16, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



>Funny - for all of the real estate searches I watch, Alta Vista looks just like Google did pre-florida.

In my area, using the criteria you prefer, post-Florida Google is actually better than Altavista. Unless you think wunderground.com is a good result for "real estate mycity mystate". ;)

skipfactor

3:10 am on Dec 16, 2003 (gmt 0)

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>>Unless you think wunderground.com is a good result for "real estate mycity mystate

Well that's funny, I get wunderground #1 for RE stuff all over the place on Google now.

This is too crazy not to be work-in-progress.

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