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Is this true, and if so what (probably minimal) effect could something like that have...
and it will give a ranking to that as well that might influence your serps.
Not sure what you meant but the toolbar can be run in two modes, one of which tells Google about your surfing habits. I can assure you that using it does not influence your position in the SERPs, or else a few site owners here on WW would be using it day and night to call their own sites.
Ash
Just a thought....
I would be surprised if Google was using tool bar data for any use except sending gooblebot in new directions.
The toolbar data is arguably the most valuable Web information in the world.
I would imagine many decisions are made based on this data.
I'm not saying that they're using it directly to determine search results. Although there is no reason for them not to.
Google tracks which sites are being viewed with browsers that have the Google-bar installed and it will give a ranking to that as well that might influence your serps.
While I'm sure Google does collect info from its toolbar, I think it is unlikley that they use this info for site rankings. Alexa does (from 4 million users *apparently*) but this is really such a small % of world users it's means next to nothing. Google would no doubt have MANY more users, but Google, I believe, is smart enough to know that even 20 million users is not a large enough % to rank a page from.
So I would put money on they do NOT use the data to rank sites.