How have your clients reacted to update Florida?

Looking for other SEO's experiences.

[salmo]

I would be interested to find out how some of the SEO companies have dealt with clients who have been affected by update Florida. My company looks after around 50 sites, mostly, but not all in the travel industry. We have always stuck to strong ethical principles, putting our efforts into building good content, spider friendly navigation, etc, etc, etc. With the recent update, like most others we have had some good results ad some bad ones, the bad ones being mainly on the more competitive phrases.

Our more actively involved clients have quickly picked up on the changes and been asking questions but others have not yet done so (though no doubt they will soon). We decided to take the initiative and send out a newsletter to our clients explaining about the latest developments and reassuring them that all will be well in time (Googleguy am I making myself a liar?).

I would be interested to know what other SEO's have done to keep their clients happy (or at least at bay), what has been your clients reaction, how have other webmasters kept their customers happy?

[jason_sep]

Hello,

As Salmo mentioned, we too have been getting calls from our more involved clients. I have been talking them through the process. Luckily we have been through the situation before. The rankings have bounced back in the past and I have been Positioning these sites for over 3 years.

At the same time I need to be proactive. The biggest problem now is that the sites haven't been spidered in over a week, so I've been making changes to the pages (nothing major) and with a few new incoming links, hopefully I will attract Googlebot to revisit the site.

Jason

[aspdesigner]

Find a highly competitive, but likely marginal or non-relevant, search phrase that they now come up Top-10 for (check the server logs and look thru the Google referrals to find one).

Tell the customer about it. Explain that it's probably a "glitch", as Google is in flux right now, but isn't it wonderful that your SEO efforts for their site are so successful that you were able to get them such a highly competive ranking just by accident?

For example, I have a customer that is now coming up Top-10 on a search that is marginally in their overall industry, but not a direct match to the specific products and services they sell.

But it is a #5 listing for a world-wide (non-localized) two-word search phrase that returns over 800,000 hits.

So guess which SERP I'm going to show them if they ask!