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Update Florida - Nov 2003 Google Update Part 4

         

Kackle

5:57 am on Nov 22, 2003 (gmt 0)



Continued from: [webmasterworld.com...]

Kackle - can you explain the "dictionary" for me? And how I might benefit from it - Im reading your posts hard but dont see where youre coming from.

Sure. But you have to act quickly. Google will fix this one just like they fixed the hyphen.

1. Google is depreciating pages/sites that are over-optimized for certain keywords or keyword combinations. It does this by looking up search terms in a dictionary of target keywords or keyword pairs that it has compiled. This dictionary is Top Secret, because if you knew what was in the dictionary, you could avoid these words in your optimization efforts.

2. If the search term or terms hit on a dictionary entry, the search results for that user's search are flagged. This means that before the results are delivered, the order of the links, or even the inclusion of links, are adjusted so as to penalize pages that have overoptimizated for those terms. Most likely the title, headlines, links and anchor text are examined. It's possible that external anchor text pointing to that page has also been pre-collected and is available for scanning, but this is much less likely. (Besides, external links are not something within your immediate control, so don't worry about it right now.)

3. You want to find out which keywords that are relevant to your site are in Google's dictionary. Compile as many relevant keywords you can think of that searchers might use to find your site. Now take these words singly and in pairs, according to how users might search. Run two searches for each combination and compare the results.

4. If the results are strikingly different for the pre-filter and the post-filter search on a particular term or combination of terms, it means that some variation of those terms has been flagged because something was found in Google's dictionary.

5. Do lots of searches and you can come up with a list of "sensitive" words that you'll want to avoid when you re-optimize your pages.

It's a nice weekend project.

chinook

3:36 pm on Nov 23, 2003 (gmt 0)

10+ Year Member



I think it is safe to say that there has been a drastic change in results served since this update started and especially since about Thursday.

What is curious is that there has been no statement from GG and no news headlines (as far as I can find by doing a news search).

Outside of SEO forums an average surfer would think this is a non-event.

dawlish

3:36 pm on Nov 23, 2003 (gmt 0)

10+ Year Member



With regard to the theory of a filter being applied for on page optimisation / inbound anchor text, surely this would not work as a company could damage the rankings for a competitor by linking to their competitors site with the same anchor text from every page of their site or even get links to their competitors site from other sites with the same anchor text. If the competitors site has on page optimisation - good titles, H1, text etc they could suffer as a consequence of the inbound links engineered by their competitor?

I've also noticed that a few online retail sites in the UK have dropped dramatically as their company names happen to be "money keyword ltd" or similar as a lot of other sites link to them with the anchor text "money keyword ltd" as you would expect. Of the 4 or 5 sites I have noticed, (online retailers) none of them have reciprocal links, so the linking is solely inbound. Yet it appears that because on the page they have "welcome to money keyword" or something similar with some anchor text also featuring "money keyword" they have suffered.

I understand why Google has implemented an algo change in order to combat spam, but I think they have turned the dial a little too far and lots of good sites have been hit.

Personally I have not been effected by the changes as my sites are non commercial and fortunately they have held their positions, but I am seeing what the rest of you are seeing as the results for some searches do seem a little odd.

SuperSport

3:59 am on Nov 23, 2003 (gmt 0)

10+ Year Member



Like many experiencing the 'Florida' syndrome, my site was hit hard early this week, basically disappearing from Google for all of my keywords. As I have been extremely careful not to do anything foolish that would get me banned I was flabbergasted at the sudden disappearance.

Once I calmed down however, I realized that many, if not the almost all of my competitors suffered the same fate. If you punch in some of the most popular keywords for my industry (services oriented) you will see that the results you get currently on Google's live site are almost all non-commercial sites in the top 30. For example, you get enthusiast sites who mention my service industry with some links, but no actual providers are showing up.

This puzzled me for a short time, and I was thinking that Google was in chaos, not providing relevant links. Then, it struck me. Why wouldn't Google wipe out organic results for commercial sites and basically force them to use AdWords. In my industry, many terms are going for $3+ on Adwords and Overture. Google is losing some serious $$ to the top five or six organically placed companies. Why not remove them from the listings under the guise of 'search purity' in order to both convince end-users that they are getting better, non-commercial laden results as well as seriously fattening their bottom line with increased AdWord revenue as the commecial sites are forced to use this avenue (Adwords) to drive customers to their site. It is a win-win for Google and a lose-lose for commercial sites. I am concerned.

Hissingsid

8:09 pm on Nov 22, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Hi,

In common with many here I've had my golden goose shot. A big earning page that has been at #1 has been wiped from the results for the most important two word search in the key market that it is targetted at.

I'm sure that it is not as simple as this but...

I noticed that another page in the same site has retained #1 spot for another two word search and do you know what it doesn't have any <h> tags on the page. And the page that has been dropped has only (apparently) been dropped for the two word phrase that is in the <h> tags.

One particular two word phrase pulls in (or used to) something like 70% of traffic to one of my sites and guess what, I put it in <h1> and <h2> tags. This page has been dropped.

In my search for a solution I just did a search for those two words and none of the top 10 sites had properly formed <h> tags. 8 of them had no <h> tags at all and the others had style code enclosed in the tag.

Has anyone else here noticed this effect?

I guess that <h> tags are an easy target. Google was known to weigh these highly and with a bit of CSS you can easily change the viewable text to look like body text or whatever.

I would be interested to hear comments on this hypothesis.

Best wishes

Sid

lgn1

3:51 pm on Nov 23, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Hissingsid,

I have noticed the same thing. My competitor has no H1 text, and has remained at #1. I have one <h1 text and it was at the very bottom of the web page, containing the two word combo and I got nuked for that combo.

Everything else is basically the same, between the competitor and I.

Can anybody else confirm this.

Update: Non of my top 10 for my keywords has any <H1> or <H2> text.

dazzlindonna

3:59 pm on Nov 23, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Re: H1 tags

Of the top twenty listings for my missing page, NONE of them have the phrase in an H1 tag. Two do have the phrase in H2 tag. Most dont have any h tags at all.

(My missing page DOES have the phrase in H1 tag)

gosman

3:59 pm on Nov 23, 2003 (gmt 0)

10+ Year Member



lgn1

Interesting. A majority of the 10 on my keyword search, do not have H1 tags. The ones that do, don't have the keywords in the tags.

bull

4:01 pm on Nov 23, 2003 (gmt 0)

10+ Year Member



two ones without Hx tag at #1 (PR5) and #2 (PR4) before me at #4 with PR2 (deep subpage, heavily optimized). #3 uses excessively Hx tags with the keywords.
All on a not very competitive two-word search. #1 and #2 have been my competitors ever since, but #3 popped out of nowhere. So exactly the contrary.

[edited by: bull at 4:03 pm (utc) on Nov. 23, 2003]

prejudice

4:02 pm on Nov 23, 2003 (gmt 0)



Negative!

lgn1

4:05 pm on Nov 23, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Well, I got nothing to loose by getting rid of that lone <H tag on my index page.

I will keep everybody informed,if my home page comes back from the depths of despair.

Bull and Prejustic, your profile indicates that you are
outside North America, I wonder if this may have anything to
do with you being unable to confirm the results, (i.e. Google has not delt with european sites yet).

chinook

4:15 pm on Nov 23, 2003 (gmt 0)

10+ Year Member



To add fuel to the fire on the h1 tag thing.

A site that was optimized about 5 months ago absolutely failed to rank for a fairly easy 3 keyword phrase. Now it pretty much owns the 1 st page for that search.

Another page (different site) that never used to show up for that same phrase started showing up mid week but then the page was modified using h2 tags and starting last night disapeared for that phrase. H2 tags are now being removed and we will see quickly if it makes a difference. (site gets freshed daily)

caveman

4:21 pm on Nov 23, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Write two keywords:
Okay, so you're not content with widgets, they also have to be blue. Or is it that you're not content with blue, it must also be widgets? Or it it really blue gadgets you want, but you don't know the name? Before this would get closer matches, now the broad match kicks in.

claus,

With great respect, this doesn't explain what we see. We have a number of sites in different cateogories. Only one of them is in a competitive adwords category, and that category pre-Florida saw a mix of well-SEO'd and over-SEO'd (spammy) sites in the top spots.

Our sites in the less competitve categories are up in traffic. The one site in the competitive category saw its index page drop from page 2 to page 37, then gone altogether.

Since Florida, this one competitive category now shows SERP's dominated by directory pages (and not even the best choices; probably the broad match factor), news sites, book sites, and .edu / .gov sites with varying degrees of connection to the topic. With one exception, all of the sites in the previous top 20 spots are gone.

If the broad matching *without severe filtering* were the case, one would have expected to see at least some of the very clean sites from the past still showing up. They are good sites, high traffic, relevant, etc. True, they were SEO'd...but in a way consistent with Bretts 12 rules and without spam.

If I saw the spammy sites get blown away and a majority of clean ones remain - mixed in with the broader match results - I could agree that this is a broad match push. But when a massive number of clean, relevant sites gets wiped away along with the spammy ones, then the baby has been thrown out with the bathwater, and it seems clear that broad matching alone is not all that is at work here. Broad matching might or might not improve the SERP's. But broad matching, if it eliminates previously relevant, clean pages, is surely not something any thinking SE would choose.

Thus, unless I'm missing something, I'm left with Kackle's suppositions as the best, if somewhat improbable, explanations for what I see.

That said, I see an exception so far for every one-factor-only rule in the theory.

The one site that I noted above (the one that slips thru to remain in the current SERP's of this competitive category) continues to show KW densities of 10%-12% for two-word and three-word keyphrases that are clearly in the 'dictionary' if the dictionary exists (based on the "-ljxasldj -kdjakdls" test). Both of these phrases are in the site's title, and on-page with high density. Also, the homepage uses <H1> tags with both phrases.

So if the dictionary exists, it must trigger a filter that contains multiple conditions. And I can confirm that the conditions are not simply:
--"keyword phrase in title"
--"high keyword phrase density"
--"use of <H1> tags"
--any combination of the above...

I'm still searching for a set of conditional IF's that can be proven to exclude sites across all examples...

One question: do people believe this dictionary, if it exists, is tied only to homepages right now?

prejudice

4:22 pm on Nov 23, 2003 (gmt 0)



European sites are indeed being dealt with.

My sites have plunged.

cayenne

4:23 pm on Nov 23, 2003 (gmt 0)

10+ Year Member



Sorry if this theory has been posted before, but in my industry the newer sites (ones that went up within the last year) got demoted/tossed and the sites that have been around for a few years remain unchanged or got promoted.

All else seems equal (Titles, etc.)

Of course the older sites do have more backlinks.

So # of backlinks and/or age makes a difference?

-c

chinook

4:30 pm on Nov 23, 2003 (gmt 0)

10+ Year Member



Caveman, It is not only for the index page, the example I gave just a couple of posts up, was a subpage and one of our last pages to rank and poof it disapeared.

Cayenne, our site has been in Google since day 1 and has ranked well on our key phrases since January 2001 and it has tanked.

Caveman I don't think it is the h tag alone but there is a nugget there that says all else being equal the h tag will do you in.

Not seeing any comments on the huge number of amazon results that have re-appeared.

cayenne

4:35 pm on Nov 23, 2003 (gmt 0)

10+ Year Member



Chinook my guess is that this will be all over the press this week.

Google is in the spotlight big time in financial circles.

Fortunately for them this is a slow media week in the US.

-c

dazzlindonna

4:39 pm on Nov 23, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I have another site that frankly surprises me. This is a one-page site that was strictly an experiment about 9 months ago. It looks like all those one-page sales letters that are really affiliate sites. This one, however, is not an affiliate site. It is just made to look like one - and it promotes an ebook (one of my own creation). (and just to clarify, i've only sold 3 in 9 months, so the experiment failed from a financial standpoint) LOL.

Now here's the SEO deal. For the main 2-word phrase, it ranks #2. For the main 3-word phrase (which contains the 2-word phrase as the first two words), it ranks #1. It is not optimized for any other phrases. It is ranked out of 2,000,000 results.

PR was a 4 and is now a 5 on -va. There are only 21 backlinks to the site (which are reciprocated via the seven backlinks at the bottom of the page - so obviously some of the links to this site appear more than once on the other sites).

It uses H1 tags for both phrases.

All of the incoming links use either the 2-word phrase or the 3-word phrase as the anchor text.

2-word phrase - 10% density
3-word phrase - 10% density

url is hyphenated using all 3 words as the url.

title begins with the 3-word phrase.

[added] because it is a 1-page site, there are no internal link issues. i do have seven links to external sites at the bottom of the page, none of which include either of the optimized phrases.[end of added]

i hadn't really analyzed this site until now because frankly, i never really even think about that site. but looking at it now, it contradicts all the things that i thought might be wrong with my missing site's page.

the ONLY difference is that the phrase is not a huge moneykeyword. it does show 4 adwords ads when searching the phrase, but it's not one of the big money phrases, so if the "dictionary" exists, its not in there. (just confirmed that adding -dkdkdk to the end doesn't change the results).

not sure what to make of this analysis. any thoughts?

[edited by: dazzlindonna at 5:05 pm (utc) on Nov. 23, 2003]

lasko

4:41 pm on Nov 23, 2003 (gmt 0)

10+ Year Member



Fortunately for them this is a slow media week in the US.

I doubt that anyone will notice but webmasters.

The press won't be bothered that pages have been replaced by other pages.

However if a major player that users Googles database decides to withdraw or move to another company due to the poor results then you would have a story.

As for what we have at the moment is just pure webmaster only news.

Zonka

4:41 pm on Nov 23, 2003 (gmt 0)

10+ Year Member



The Hx tags are not making any difference in my case, none used and the site went missing anyway...

lgn1

4:43 pm on Nov 23, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



You right, their is prabably multiple conditions that will
tank a site. But is probably time to take action to test the various hypothesis.

caveman

4:50 pm on Nov 23, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



dazzlindonna, if the dictinary exists, presumably this would simply suggest that your phrases are not in it, as you already said, and thus not subject to banishment.

I must say however that your very useful example fits a set of conditions I'm looking at that might exist within Kackle's theory.

I believe it's possible to have all those factors you mentioned in place, and not be banished even if your KW phrases are in the dictionary. If I can find no exceptions to the set after more testing, I'll post it for scrutiny.

[edited by: caveman at 4:51 pm (utc) on Nov. 23, 2003]

chinook

4:50 pm on Nov 23, 2003 (gmt 0)

10+ Year Member



Lasko
This is what I find so amazing is the thought that no one will notice. The changes seem to be across the board. We are in an information age. My guess is that there are billions of dollars at stake. Sure if I don't get my piece someone else will but that is the point. Billions are now being re-directed to different hands.

To add a bit to wild theories, there is no comment from in the know people because this super amazing long thread is an in detail analysis of google results by hundreds or more people. ( which is being replicated on every other seo forum). Could you even buy this kind of analysis?

I feel like a lab rat at this point.

dazzlindonna

4:52 pm on Nov 23, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



i will be looking forward to your theories, caveman. i think we are all beginning to compile enough information to be able to come up with something reasonable soon.

lasko

5:00 pm on Nov 23, 2003 (gmt 0)

10+ Year Member



To add a bit to wild theories, there is no comment from in the know people because this super amazing long thread

And why should they comment?

At the end of the day Google is just another web site like the rest of us.

They can update and change the way they operate as much as they like. Long term we all know Google is looking to improve their results and be the best web site (search engine) for users to find web sites.

WebmasterWorld is a great place for webmasters to share their ideas and opinions relating to webmaster topics from Php to on-line marketing. Google doesn't answer to anyone even if this thread went to Part 6, which I can see it will.

WW is not a place to put pressure on Google to speak up or to make them change the way they operate. Like most big companies they will look out for any feedback and comments from forums like WW and other media.

They do a great job and have come along way and it won't end here.

Create your sites for your business and not for Google its the only way :)

mfishy

5:03 pm on Nov 23, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



You guys aren't still talking about snufalufagus...errr i mean this dictionary are you?

<<I would say the update is done and has been since at least tuesday.>>

Ahh..a hint of reason among the insanity.

[edited by: mfishy at 5:08 pm (utc) on Nov. 23, 2003]

chinook

5:07 pm on Nov 23, 2003 (gmt 0)

10+ Year Member



Lasko I wasn't trying to pressure anyone. I was going to respond but I am past caring now.......

europeforvisitors

5:10 pm on Nov 23, 2003 (gmt 0)



Just in the last 36 hours or so, the index page for one of my major "sites within a site" has apparently disappeared from Google's index. The page had been on the first page of the SERPs and had ranked #1 for the keyphrase before it disappeared. (In other words, it hadn't been a part of the "disappearing index page problem" that other Webmasters had reported.)

To make matters worse, an Amazon.com book page is in the #1 position--which seems pretty dumb, since people who are looking for information on [keyphrase] obviously want the information, not an ad for a book.

Fortunately, most of my traffic arrives on inside pages, and one of my other inside pages is #6 for the keyphrase, so I probably won't see any major traffic impact while waiting for the next tweak in Google's algorithm. There's a lot to be said for not having all of one's eggs in one .htm or .html basket!

GregR

5:11 pm on Nov 23, 2003 (gmt 0)

10+ Year Member



Throughout this whole update I have remained rock solid on -gv. Why would Google leave that center alone unless they're comparing pre-filter to filtered popularity by the # of clicks on results?

Side note: This thread was 70 pages long when I hit the sack this morning. Do we need to start saving pages so we can later reference?

Unca_Tim

5:12 pm on Nov 23, 2003 (gmt 0)

10+ Year Member



An interesting observation,

I've faired ok with this update except for the two word combo that is my top search in my niche that I have deliberately targeted using the methods outlined in WW. (nothing excessive)

I thought since this is the only area I'm lacking in at the moment, I'd crank up my bid for this two word combo. Interesting enough, no matter how much I bid I can't seem to raise my position in the adwords column. This "could" just be a time delay thing, and I'll report later if my position raises.

The interesting thing about this is, all my other keyword phrases that I'm using adwords with show the "interest" meter at 100%, but for this 2 words main phrase that my site is optimized for, it's at 50%.

Any possibility that there's some penalty in play that shows up on the adwords "interest" bar?

Check your adwords for your missing 2 keyword combos and see if the "interest" meter on the adwords window is less than 50%.

Unca

Unca_Tim

5:16 pm on Nov 23, 2003 (gmt 0)

10+ Year Member



--Check your adwords for your missing 2 keyword combos and see if the "interest" meter on the adwords window is less than 50%.--

oops...change that to less than 100%

Unca

mfishy

5:17 pm on Nov 23, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



<<(In other words, it hadn't been a part of the "disappearing index page problem" that other Webmasters had reported.) >>

Welcome to WebmasterWorld, Europforvisitors! :)

Do you see now, that you can write "editorial" content to your hearts content and Google will still drop you into obscurity in a heartbeat?

Sure, having tons of pages and sites is, and will always be the best insurance for google, but it would be easier if they just returned the proper results.

sim64

5:22 pm on Nov 23, 2003 (gmt 0)

10+ Year Member



With so many theories flying around, I think it would be ueful to have a list of url's that have been affected and there search phrase.
This way we may be able to find a link.
I am currently trying to build a list up, if anyone could add to it I would be grateful
Sticky mail me with any url's and key phrases you know are affected, and I will mail you back with the list I have built up so far.

dazzlindonna

5:24 pm on Nov 23, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



so, europeforvisitors, now that you can see this in your own site, is there anything you can contribute towards what may be the reasons for the drop? i assume this is not a moneykeyword? does the page fit into any of the parameters we have been discussing for so long now?

SlyOldDog

5:25 pm on Nov 23, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I'd like to think it was as simple as a dictionary. However I am sure it is not. Why?

We have several sites serving different locations which are built basically on the same structure. In fact it is so similar that it's not worth discussing the differences. All sites are highly optimized.

However - the thing is that keyword popularity bears no relation to the sites which were dropped.

We had one site completely dropped on keywords which hardly register on Google's radar, yet another stayed right on top for very popular and lucrative keywords.

We also admittedly had a site dropped which was on popular keywords.

But then we had a single page go straight in at number 1 on a term I would expect to be found in such a dictionary and it is full of dead links. It wasn't supposed to be indexed, but the single page is optimised for those keywords.

My conclusion is that this is not related to the popularity (or any other reason to enter them in a dictionary) of the keywords. This is a simple penalty determined by on-page or on-site factors.

We had a very interesting site which gave a good indication of what that might be. One the home page there were links to internal pages like this:

location1 widget
location2 widget
location3 widget
location4 widget
.
.
.
location10 widget

Locations 1 to 3 were dropped from the Google results. 4 to 10 were not. What was the difference? Locations 1,2 and 3 were also named in the page title. I think it's as simple as that. It's a filter triggered by too much SEO. No doubt other factors came into play such as keyword density, but this was the only clear example on all our sites where I could see exactly what was wrong.

lasko

5:26 pm on Nov 23, 2003 (gmt 0)

10+ Year Member



(In other words, it hadn't been a part of the "disappearing index page problem" that other Webmasters had reported.)

To make matters worse, an Amazon.com book page is in the #1 position--which seems pretty dumb, since people who are looking for information on (keyphrase) obviously want the information, not an ad for a book.

Sounds like you have just joined the rest of us.

Bit by bit more and more white hatters are being dropped. Europeforvisitors I like your sites and have links on them, it goes to show that the filter knob has been turned to far.

Or

Florida update has still a long way to go before finishing. (which is what i believe)

Unca_Tim

5:36 pm on Nov 23, 2003 (gmt 0)

10+ Year Member



In addition to my post #406

This keyword that I'm having an issue with is a VERY high profile topic in the news today.

When I have myproduct/highprofilekeyword all over my page, why would my adwords "interest" meter only show 50% for this 2 word keyword combination, and why no matter how high I bid for this exclusive two word combo can I not raise above my competitors on the adwords column?

It's as if G is not seeing this keyword. (in the dictionary maybe?)

I was scoffing about conspiracy theories and dictionaries early, but maybe there's something to it.

Unca

willardnesss

5:39 pm on Nov 23, 2003 (gmt 0)

10+ Year Member



Just noticed somthing very odd and a bit 'fishy'.

In a particular search niche, there is one website that seems to be the exception to the over optimization of keywords and anchortext....This site is not spammy, bu they definetly have high keyword density in title, text, and anchortext....so why are they holding position?

I just noticed that they are using the Google Search Tool! They pay $599 per month for it: check out google/services/silver_gold.html (URL www in front).

If Google is making an exception for their customers who pay for their services...then this is really starting to stink...Does anyone else know of a website using the Google Search Tool (the pay one that searches your own website, NOT the free one)?

If so, could you do some tests to see if the same results may be true.

If this turns out to be true, then it looks like whoever is calling the shots at Google now is no longer the friendly Stanford computer geeks....looks like the Bill Gates, Larry Olson, sick and twisted business tactics may be creeping their way into Google....and YES, I have noticed a lot more AMAZON listings as well....I hope this is not the case, but it is starting to look fishy, especially when taking into account that Google is about to go public....exploiting the Google cash cow may be a little too tempting for some of these rape and pillage CEO types.

NOT trying to start another CONSPIRACY, so please don't react, just run some tests to see if you find Google 'pay for' products on any of the listings that seem to be holding their positions...also question the possibility of Google making deals with Amazon, and other big internet vendors.... Let's see if there seems to be a trend.

Crisco

5:51 pm on Nov 23, 2003 (gmt 0)



I have noticed too that the # of amazon links keep increasing ...

If "MS" theory were to hold true then they have made a very poor move - HECK we (webmasters/public) are the reason they (google) became popular. We are the ones that always recommended them to our friends and family.

1 person told 4, those 4 told 16, those 16 told 64, and exponentially the popularity increased! I believe that works in both directions - E.G. if a group (webmasters) started hammering back it would just as easily crumble!

SlyOldDog

5:52 pm on Nov 23, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I'm quite sure that Google is trying to deliver non-commercial results. It's absolutley in their interest because it serves 2 purposes:

1) It makes the SERPS look super clean - if a bit stodgy.
2) More people who are looking to buy will click the little green boxes on the right side of the screen.

I saw a post earlier in this thread siting a precident that Google could face legal action by delivering biased SERPS when pay per click results were also delivered. This is unlikely I think, because Google has the right to counter attempts to manipulate its results. It has plent of evidence to show that over time sites have become more and more optimised to take advantage of its algorithm.... And it also has a right to deliver non commercial results.

Having said that I think the fact that they have done it without telegraphing it is totally self centered and ignores the communities which rely on Google for their existence. There didn't have to be such collateral damage. Google could have had its "clean sites" and we could have maintained our positions too.

caveman

5:54 pm on Nov 23, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



SOD,

Are you saying that simply linking to a sub page from a homepage where the link text said "location1 widget" and the title of the page linked to was identical, that this got those pages nixed?

If so, Heaven help us.

Q: Are the files names of those three pages also the same? And if so, are they hyphenated?

lasko

5:56 pm on Nov 23, 2003 (gmt 0)

10+ Year Member



HECK we (webmasters/public) are the reason they (google) became popular

I think its the

Google technology,
the ability to index 3 billion web pages,
produce relevent results in less then 0.10 seconds
produce fresh listings everyday,
create useful tools to enhance the users surfing experience and help find information

...oh and its free

thats what made it so popular.

:)

Furmanov

5:56 pm on Nov 23, 2003 (gmt 0)

10+ Year Member



If so, could you do some tests to see if the same results may be true

not true

and speaking of this update there are exceptions for every theory mentioned here

Crisco

6:06 pm on Nov 23, 2003 (gmt 0)




the ability to index 3 billion web pages,

Webmasters submitted the sites :) When webmasters start utilizing googlebot dissallow - those #'s will go down! The SERPS will then be full of amazons, ISP - user pages, deep links, and similar CRAP!

produce relevent results in less then 0.10 seconds

relevent? Ive been searching KW phrases today and looking at the sites in the top places - those KW phrases are no where to be found on the site. Thats not relevancy!

create useful tools

usefull tools?

...oh and its free

Free to search yes, but not free to list - theyre looking to make more off of adsense /adwords by providing crap results hoping users will click the ads.

If your site(s) havnt been affected yet - Im confident they soon will! Thats assuming your a white hat - Im certain there are some techniques they havent been able to filter yet, but once those sites float to the top they will be much easier to manually boot!

Its now obvious after a week of watching whats going on!

James_Dale

6:08 pm on Nov 23, 2003 (gmt 0)

10+ Year Member



Seems to me that Google have categorised every single URL. For each search carried out, they want to offer a broad choice to the user.

This means they want to show different types of information including commercial, informational, etc, each containing the searched-for phrase.

Chances are, if your site is buried in the SERPs, then you do not rank towards the top of your 'category'.

So, if you want to rank high for your lost phrases, you will need to either a) rank at the top of your category; or b) change the focus of your site to a different, less competitive category.

I don't know how to identify which categories are being shown, though. However, earlier in the week I did see Google actually list all the categories from which results were drawn, (underneath the SERPs, at the foot of the page). About 6-7 categories were listed in green underneath a heading: categories

Google's directory is showing the results they intend it to. Everything is in their directory now (even if you can't see it in their 'public' directory). Everything is categorised.

[edited by: James_Dale at 6:17 pm (utc) on Nov. 23, 2003]

willardnesss

6:10 pm on Nov 23, 2003 (gmt 0)

10+ Year Member



Furmanov,

'Not true' is pretty ambiguos...do you see a site that uses the 'pay for' Google search tool that has been dropped by florida?

I can only find one 1 site right now that uses this ;pay for' toool, so could you be specific... Do you know of another site that uses it?

lgn1

6:14 pm on Nov 23, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Sorry James_Dale

We have ranked in the top for our category for years, and
we knew who our closest competition was also. Except for one competitor, we all got dropped.

bunltd

6:20 pm on Nov 23, 2003 (gmt 0)

10+ Year Member



lgn1, James_Dale:

we were dropped along with many of our best competitors. Removed kw1 from a search for kw1 kw2 region and we show up. kw1 appears to be the "bad" word causing us to drop.

What to do about it, when it describes what we do - I haven't decided. Hoping that Google will wake up.

LisaB

James_Dale

6:21 pm on Nov 23, 2003 (gmt 0)

10+ Year Member



I am not necessarily referring to your category in the DMOZ-Google directory. It depends which categories Google decides to pull the results from. Some of these may be from their standard public directory, and others are coming from their real directory, which is far more comprehensive.

When you carry out a standard search in Google now, it shows the same results as their directory search. This is not a coincidence or a mistake.

willardnesss

6:25 pm on Nov 23, 2003 (gmt 0)

10+ Year Member



Here what I am seeing as your best shot at being #1.

if your site is bluewidgets.com, and you are optomized for blue widgets with many incoming 'blue widgets' anchortest links....YOU HAVE VANISHED,

BUT, if you have paid to place an ad page on a huge broad info page ith PR6-7-8 related to your niche (example: widgetworld.com which has thousands of pages about all different widget subjects), that page could do very well, quite possibly #1.

Example: Place a full page ad on widgetworld.com so the URL is: widgetworld.com/bluewidgets.html

As long as this ad page is not over optimized, then it should do very well in the current state of google. A key reason is: it's not an index page, and it should have very few backlinks...nobody pays for backlinks to their ad page. Your home page may have 200 backlinks, but your ad page would have maybe 1 or 2..and only an internal link from widgetworld.com.

There are about 6 of these ad pages in the top 10 for my niche, while the home pages for these same companies have vanished.

This would explain a lot of the Amazon listings as well.

CORRECTION: all 15 of the top 15 results for a 3 keyword search combo are NOT homepages!

CORRECTION 2: This seems to be true because all of the homepages for my niche are a maximum of PR5...so the pages on worldwigets.com (PR7 for this site) for those companies (wordlwidgets.com/bluewidgets.html) has a higher PR than the home pages of individual company sites...If you want to advertise, forget banners and links.... you need a fully dedicated page on a decent PR site.

vbjaeger

6:35 pm on Nov 23, 2003 (gmt 0)

10+ Year Member



Could somebody please explain what the -fufufu-xyzxyz or -dfdf dfdfd means? Is there special signifigance to each letter? I know what they are doing because I can see the different results when they are used. I just dont know what they are.

Thanks in advance

cayenne

6:36 pm on Nov 23, 2003 (gmt 0)

10+ Year Member



Is this the beginning of the segregation of commercial vs. non commercial sites?

SOD That's the best theory I've heard yet. G would maintain its quality search characteristics for non-commercial research on the web & also drive more adwords revenue.

Maybe the free ride is over...besides if your business model cannot withstand having to spend a percentage of revenues on advertising, then maybe its not a viable business model to begin with.

If this is what is happening, it's not such a bad thing.

(Don't throw eggs at me now ok?)

-c

Jessica

6:41 pm on Nov 23, 2003 (gmt 0)

10+ Year Member



hey guys, you all talk about soem keywords being filtered, etc. but what about index pages?

i dont think my sites are being filtered - its just that my index pages are gone from the index.

whats going on? is it a bug or what?

europeforvisitors

6:43 pm on Nov 23, 2003 (gmt 0)



Do you see now, that you can write "editorial" content to your hearts content and Google will still drop you into obscurity in a heartbeat?

Well, they dropped three of my pages out of 3,500+ into obscurity in a heartbeat. :-)

Sure, having tons of pages and sites is, and will always be the best insurance for google, but it would be easier if they just returned the proper results.

I certainly wouldn't argue with that. But finding the recipe that delivers optimum search results can't be easy, and collateral damage tends not to be permanent.

I would suggest that Google crank back the setting that gives #1 search rankings to Amazon.com catalog pages. (I'm guessing those pages are ranking high because they're "fresh." If freshness is the main criterion for a #1 ranking, that's a major weakness in the algorithm because it creates an opening for "freshness spam.")

Johnny Foreigner

6:45 pm on Nov 23, 2003 (gmt 0)



Hi all,

We have found, if we call up any short phrase from the index page it comes up #1 or #2, (except if it is included in the title) but the only KW from the title that works is the company name.

Just Guessing

6:59 pm on Nov 23, 2003 (gmt 0)

10+ Year Member



Hey, Google is logging all these Double Dash keyword searches.

and they are busy implementing a different algo for each keyphrase - just to keep us guessing

GG is laughing so much his hands can't hit the keyboard

and yes, I've been nuked too - very selectively, for non spammy pages but for keyphrases of obvious interest

Kackle

7:01 pm on Nov 23, 2003 (gmt 0)



Could somebody please explain what the -fufufu -xyzxyz or -dfdf dfdfd means? Is there special signifigance to each letter? I know what they are doing because I can see the different results when they are used. I just don't know what they are.

These are nonsense "exclusion" terms. They can be any combination of characters immediately preceded by a hyphen (i.e., a minus sign). If you enter one or more of these in the search box, Google interprets this as meaning that you want all pages that fulfill your search request except pages that contain these terms. If the characters are nonsense, then it means that you are asking Google to exclude something which would not exist on any page to begin with.

There are two thresholds for this "filter" penalty. One is the dictionary lookup for "bad" words or word pairs. Once you hit in the dictionary, there is a second threshold for whether a page in the SERPs is over-optimized on that dictionary hit. Leading suspects for this second threshold are titles, headlines, anchor text, URLs on the page (domain, path, filename), and URL/anchor text in external links to that page. If both thresholds are met, that page tends to drop like a rock in the SERPs for that particular searcher's request.

There is substantial evidence that the dictionary is mostly "money" words or terms. Noncommercial sites have not been affected. There is even speculation that the dictionary is nothing more than Google's list of Adword terms. This would be very controversial, if it is true.

It appears that adding nonsense exclusion terms to a search confuses the dictionary lookup, so that in many cases the lookup fails. If this first threshold (the lookup) fails, the second threshold (the over-optimization) has no keywords to use, so the page is not penalized. In some cases, more than one exclusion term makes a difference. This could mean that depending on how the search box terms are parsed, a douple pass at the dictionary might be done for some searches. Or, just a greater number of terms in the search box tends to exempt you from the dictionary lookup in the first place.

What many have been noticing is that when the penalty is applied, it's like a sniper attack rather than a shotgun blast. Very specific sites drop completely, while others are unaffected. This argues against those who think that there are some new broad matching rules in place rather than the process I just described.

lgn1

7:05 pm on Nov 23, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



When somebody has finally done something to recover from
the Florida Turkey shoot, I suggest they start a new thread,
so it does not get lost in the noise of this very large thread.

bekyed

7:11 pm on Nov 23, 2003 (gmt 0)

10+ Year Member



Hello Kackle,
When i type in the nonsence term keyword1 keyword2 keyword3 -dfdf-dfdfd my site appears back to the same position before the update.
I am confused am i penalised and what can i do about it kackle? as i am losing lots of money.

Bek

Miop

7:12 pm on Nov 23, 2003 (gmt 0)

10+ Year Member



I'd just like to know why, using the main search page, for some searches my old index page appears, while for others, my new one does.

James_Dale

7:19 pm on Nov 23, 2003 (gmt 0)

10+ Year Member



some categories are more up-to-date than others. Some are drawn specifically from certain datacentres, which have not yet cached your new page.

[edited by: James_Dale at 7:21 pm (utc) on Nov. 23, 2003]

davaddavad

7:20 pm on Nov 23, 2003 (gmt 0)

10+ Year Member



I have been monitoring this site since before yahoo dropped its own directory in favor of google. It is a small 6 page site that buys "keyword1 keyword2". It was built two + years ago. Normally it is 1-4 out of 245,000. There were about 6-10 competitors in google for buying this material. Last year around this time we all dropped back. This update we are all gone. The first relevant result is my main competitors dmoz listing at 9 I was 10 but still fluctuating. They are an adwords customer we are not. On a postive note I am still getting the same traffic but from msn and the occasional other even my odp and yahoo listings.
See now if google thinks these results are relevant well thats their opinion not mine.

superscript

7:23 pm on Nov 23, 2003 (gmt 0)



Kackle, thanks for the -uygi7ytf explanation. I've just tried it and my commercial site is back on page 1. Deeply disturbing.

You know ladies and gentlemen, I've been living with this stress for two years now, and frankly I've had enough. I'm certainly not paying for Adwords - I've tried them before, spent £4,000 and my sales volume increased by £3000, profit by £1000. £3000 loss.

So I guess it is probably time to pack it all in - I haven't had a single sale for 24 hours.

skipfactor

7:29 pm on Nov 23, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



>>since before yahoo dropped its own directory in favor of google.

Huh?

vbjaeger

7:31 pm on Nov 23, 2003 (gmt 0)

10+ Year Member



Thank you Kackle!

lasko

7:32 pm on Nov 23, 2003 (gmt 0)

10+ Year Member



>>since before yahoo dropped its own directory in favor of google.

Did I miss something?

Thought Yahoo was getting rid of Google :)

Powdork

7:35 pm on Nov 23, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Yahoo used to place its directory matches above the web results, which were/are from Google. This changed last October (approx). Now the Google results are default with a red arrow to denote sites in the directory.

lgn1

7:38 pm on Nov 23, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I just read in another post that googleguy is back home (as in with family) on a 56K modem.

Which may explain why we have not seen him on the Florida post lately. At 56K, it would take a week to read all the Florida posts. You think they would pay googleguy enough to get broadband for his family :)

[edited by: lgn1 at 7:41 pm (utc) on Nov. 23, 2003]

lasko

7:40 pm on Nov 23, 2003 (gmt 0)

10+ Year Member



>>since before yahoo dropped its own directory in favor of google.

I think you mean Yahoo decided to mix the Yahoo directory to the Google search results. Yahoo never dropped its directory for Googles directory, slight typo there.

Anyway still think this update has a long way to go :)

I just read in another post that googleguy is back home on a 56K modem.

The poor guy spends his free time in WW and all he gets is name calling and abuse. Not surprising he's taking a break, specially when he does it out of free will.

[edited by: lasko at 7:42 pm (utc) on Nov. 23, 2003]

superscript

7:41 pm on Nov 23, 2003 (gmt 0)



The Yahoogle results look like a mix of the pre-Florida ecommerce bash Google results, and the current Google results - can anyone shed any light?

davaddavad

7:45 pm on Nov 23, 2003 (gmt 0)

10+ Year Member



Yes before google yahoo used its own directory for searches supplimented if I remember correctly by inktomi. Then they dropped their directory in favor of google and I think 10% of google. Now they have acquired their own search properties again. So they will probably be dropping google soon. As yahoo is depending on google for its results and they are now mostly trashy this will have a negative affect on at yahoo and aol and the rest of their partners. However
since the only relevant results left now are the target adwords and overture listings still intact. hth

Crisco

7:48 pm on Nov 23, 2003 (gmt 0)



Anyway still think this update has a long way to go

Yes - there are still some relevant sites that need to filter down in favor of the "amazons" of the world. :(

Run an affiliate oriented site? Not any more!

Johnny Foreigner

7:48 pm on Nov 23, 2003 (gmt 0)



We use a 3 KW as follows:

KW KW KWs dropped out of existance (as good as)

But the following gives #1 slot:

KW KWs KWs

So we know the middle KW is the bad-boy, it just happens to be the one everyone uses to source our service.!

We used it in adwords so yes it is used there.

superscript

7:55 pm on Nov 23, 2003 (gmt 0)



DavadDavad,

I wish Google looked a bit more like Yahoogle does now. It's relevant and not too spammy. Best of all, I'm back on page one! Same with Altavista, but being top of Altavista is like being the best swimmer in the Sahara.

davaddavad

8:01 pm on Nov 23, 2003 (gmt 0)

10+ Year Member



The kewords for my site are that are missing are being used by my competitor's in adwords. hth

Namaste

8:05 pm on Nov 23, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Has the update settled?
This 626 message thread spans 9 pages: 626