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Update Florida - Nov 2003 Google Update Part 4

         

Kackle

5:57 am on Nov 22, 2003 (gmt 0)



Continued from: [webmasterworld.com...]

Kackle - can you explain the "dictionary" for me? And how I might benefit from it - Im reading your posts hard but dont see where youre coming from.

Sure. But you have to act quickly. Google will fix this one just like they fixed the hyphen.

1. Google is depreciating pages/sites that are over-optimized for certain keywords or keyword combinations. It does this by looking up search terms in a dictionary of target keywords or keyword pairs that it has compiled. This dictionary is Top Secret, because if you knew what was in the dictionary, you could avoid these words in your optimization efforts.

2. If the search term or terms hit on a dictionary entry, the search results for that user's search are flagged. This means that before the results are delivered, the order of the links, or even the inclusion of links, are adjusted so as to penalize pages that have overoptimizated for those terms. Most likely the title, headlines, links and anchor text are examined. It's possible that external anchor text pointing to that page has also been pre-collected and is available for scanning, but this is much less likely. (Besides, external links are not something within your immediate control, so don't worry about it right now.)

3. You want to find out which keywords that are relevant to your site are in Google's dictionary. Compile as many relevant keywords you can think of that searchers might use to find your site. Now take these words singly and in pairs, according to how users might search. Run two searches for each combination and compare the results.

4. If the results are strikingly different for the pre-filter and the post-filter search on a particular term or combination of terms, it means that some variation of those terms has been flagged because something was found in Google's dictionary.

5. Do lots of searches and you can come up with a list of "sensitive" words that you'll want to avoid when you re-optimize your pages.

It's a nice weekend project.

davaddavad

7:20 pm on Nov 23, 2003 (gmt 0)

10+ Year Member



I have been monitoring this site since before yahoo dropped its own directory in favor of google. It is a small 6 page site that buys "keyword1 keyword2". It was built two + years ago. Normally it is 1-4 out of 245,000. There were about 6-10 competitors in google for buying this material. Last year around this time we all dropped back. This update we are all gone. The first relevant result is my main competitors dmoz listing at 9 I was 10 but still fluctuating. They are an adwords customer we are not. On a postive note I am still getting the same traffic but from msn and the occasional other even my odp and yahoo listings.
See now if google thinks these results are relevant well thats their opinion not mine.

superscript

7:23 pm on Nov 23, 2003 (gmt 0)



Kackle, thanks for the -uygi7ytf explanation. I've just tried it and my commercial site is back on page 1. Deeply disturbing.

You know ladies and gentlemen, I've been living with this stress for two years now, and frankly I've had enough. I'm certainly not paying for Adwords - I've tried them before, spent £4,000 and my sales volume increased by £3000, profit by £1000. £3000 loss.

So I guess it is probably time to pack it all in - I haven't had a single sale for 24 hours.

skipfactor

7:29 pm on Nov 23, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



>>since before yahoo dropped its own directory in favor of google.

Huh?

vbjaeger

7:31 pm on Nov 23, 2003 (gmt 0)

10+ Year Member



Thank you Kackle!

lasko

7:32 pm on Nov 23, 2003 (gmt 0)

10+ Year Member



>>since before yahoo dropped its own directory in favor of google.

Did I miss something?

Thought Yahoo was getting rid of Google :)

Powdork

7:35 pm on Nov 23, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Yahoo used to place its directory matches above the web results, which were/are from Google. This changed last October (approx). Now the Google results are default with a red arrow to denote sites in the directory.

lgn1

7:38 pm on Nov 23, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I just read in another post that googleguy is back home (as in with family) on a 56K modem.

Which may explain why we have not seen him on the Florida post lately. At 56K, it would take a week to read all the Florida posts. You think they would pay googleguy enough to get broadband for his family :)

[edited by: lgn1 at 7:41 pm (utc) on Nov. 23, 2003]

lasko

7:40 pm on Nov 23, 2003 (gmt 0)

10+ Year Member



>>since before yahoo dropped its own directory in favor of google.

I think you mean Yahoo decided to mix the Yahoo directory to the Google search results. Yahoo never dropped its directory for Googles directory, slight typo there.

Anyway still think this update has a long way to go :)

I just read in another post that googleguy is back home on a 56K modem.

The poor guy spends his free time in WW and all he gets is name calling and abuse. Not surprising he's taking a break, specially when he does it out of free will.

[edited by: lasko at 7:42 pm (utc) on Nov. 23, 2003]

superscript

7:41 pm on Nov 23, 2003 (gmt 0)



The Yahoogle results look like a mix of the pre-Florida ecommerce bash Google results, and the current Google results - can anyone shed any light?

davaddavad

7:45 pm on Nov 23, 2003 (gmt 0)

10+ Year Member



Yes before google yahoo used its own directory for searches supplimented if I remember correctly by inktomi. Then they dropped their directory in favor of google and I think 10% of google. Now they have acquired their own search properties again. So they will probably be dropping google soon. As yahoo is depending on google for its results and they are now mostly trashy this will have a negative affect on at yahoo and aol and the rest of their partners. However
since the only relevant results left now are the target adwords and overture listings still intact. hth

Crisco

7:48 pm on Nov 23, 2003 (gmt 0)



Anyway still think this update has a long way to go

Yes - there are still some relevant sites that need to filter down in favor of the "amazons" of the world. :(

Run an affiliate oriented site? Not any more!

Johnny Foreigner

7:48 pm on Nov 23, 2003 (gmt 0)



We use a 3 KW as follows:

KW KW KWs dropped out of existance (as good as)

But the following gives #1 slot:

KW KWs KWs

So we know the middle KW is the bad-boy, it just happens to be the one everyone uses to source our service.!

We used it in adwords so yes it is used there.

superscript

7:55 pm on Nov 23, 2003 (gmt 0)



DavadDavad,

I wish Google looked a bit more like Yahoogle does now. It's relevant and not too spammy. Best of all, I'm back on page one! Same with Altavista, but being top of Altavista is like being the best swimmer in the Sahara.

davaddavad

8:01 pm on Nov 23, 2003 (gmt 0)

10+ Year Member



The kewords for my site are that are missing are being used by my competitor's in adwords. hth

Namaste

8:05 pm on Nov 23, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Has the update settled?
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