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Update Florida - Nov 2003 Google Update Part 4

         

Kackle

5:57 am on Nov 22, 2003 (gmt 0)



Continued from: [webmasterworld.com...]

Kackle - can you explain the "dictionary" for me? And how I might benefit from it - Im reading your posts hard but dont see where youre coming from.

Sure. But you have to act quickly. Google will fix this one just like they fixed the hyphen.

1. Google is depreciating pages/sites that are over-optimized for certain keywords or keyword combinations. It does this by looking up search terms in a dictionary of target keywords or keyword pairs that it has compiled. This dictionary is Top Secret, because if you knew what was in the dictionary, you could avoid these words in your optimization efforts.

2. If the search term or terms hit on a dictionary entry, the search results for that user's search are flagged. This means that before the results are delivered, the order of the links, or even the inclusion of links, are adjusted so as to penalize pages that have overoptimizated for those terms. Most likely the title, headlines, links and anchor text are examined. It's possible that external anchor text pointing to that page has also been pre-collected and is available for scanning, but this is much less likely. (Besides, external links are not something within your immediate control, so don't worry about it right now.)

3. You want to find out which keywords that are relevant to your site are in Google's dictionary. Compile as many relevant keywords you can think of that searchers might use to find your site. Now take these words singly and in pairs, according to how users might search. Run two searches for each combination and compare the results.

4. If the results are strikingly different for the pre-filter and the post-filter search on a particular term or combination of terms, it means that some variation of those terms has been flagged because something was found in Google's dictionary.

5. Do lots of searches and you can come up with a list of "sensitive" words that you'll want to avoid when you re-optimize your pages.

It's a nice weekend project.

Alby

11:18 am on Nov 22, 2003 (gmt 0)

10+ Year Member



I doubt that heavily.
I have about 30 domains, which all, (except one) are doing as well as they did before the Florida Update.
All domains are in "money earning areas" and I am earning as much money as before with my domains.

That is not the point, one of my domains have tripled it's income! However, if you do the tests suggested by Kackle over a wide range of money keywords it becomes pretty clear what is going on IMO.

BradBristol

11:31 am on Nov 22, 2003 (gmt 0)



...if you do the tests suggested by Kackle over a wide range of money keywords it becomes pretty clear what is going on IMO.

I agree. The more money KW's you search the more it becomes obvious....

Liane

11:45 am on Nov 22, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



My category disappeared from DMOZ and now I can't find where my site is listed in the Google Directory. My very stable site has all but disappeared in the SERPS. Phone has stopped ringing. No e:mail inquiries ...

Oh Cool! I can see my life flashing before my eyes. Wait ... there's a bright light ... Mommy, Daddy ... is that you? Why do I hear pounding in my ears? Why are you here? Is this a dream? Is that my teddy bear? Can I lick the pan ... Laurie got to last time. Quick, everybody come see, Lucy and Desi just had their baby!

I have a tummy ache. AAACK!

claus

12:39 pm on Nov 22, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I still don't see that commercial results should have been erased across the board. It might have hit some specific kw's but not all. Example (www-search):

- widgeting -> 34,500,000 results
- web widgeting -> 4,580,000
- site widgeting
- web site widgeting
- website widgeting

- cheap widgeting -> 2,220,000 results
- cheap site widgeting -> 1,520,000 results
- cheap web widgeting
- cheap web site widgeting
- cheap website widgeting

All of these KW-combos return different results, as i would suppose. They do, however, return highly relevant, completely on-topic, and very commercial results.

All of these SERPS have a lot of adwords - on top and to the right, containing the exact KW's. In the SERPS, all KW-combos display highly commercial pages which do have the exact KW-combos/phrases in the title.

In this particular area "widgeting" or any other of the five top KW-combos is the generic term for the product, and the industry as well. Because of this, anchor text without the KW's is uncommon. It is also very common to have "widgeting" as part of the domain name - and page name as well.

/claus

djgreg

1:04 pm on Nov 22, 2003 (gmt 0)

10+ Year Member



I agree to claus.
I don't believe in this conspiration theory.

greg

mfishy

1:09 pm on Nov 22, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



singlekeyword -fdfsdx also works - not just with pairs

I doubt it's a dictionary, rather, as in the past contingent on the number of results returned for the query.

dazzlindonna

1:11 pm on Nov 22, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



claus,

nichekeyword widgeting (a particular type of widgeting) - has lost index pages however. and unlike many commercial phrases, it doesn't make sense to put the keyword 'buy' or 'for sale' within the search term - its just not a natural way of searching for that particular phrase. so we are stuck with the vast majority of people looking for nichekeyword widgeting, and our index pages have gone belly up. also, there pretty much is no other good way to rephrase 'nichekeyword widgeting', so the phrase will naturally be used often in all areas - title, text, links. and yes, this is a very high-dollar adwords phrase.

what remains in the serps for this phrase are relevant - as there probably are very few non-relevant pages that would ever rank for this phrase. the ones that stayed on top are the same ones who were on top about six months ago. so it will be interesting to see if more data comes in and they get shifted down as they did before, or if they will remain on top this time.

James_Dale

1:28 pm on Nov 22, 2003 (gmt 0)

10+ Year Member



I agree with Claus. I am not seeing a dictionary filter.
I am seeing tiny sites falling. i.e. sites with fewer than, say, 20 pages.

seofreak

1:33 pm on Nov 22, 2003 (gmt 0)

10+ Year Member



Ya I second claus there.

I also noticed for 3 word search terms, e.g.:

some blah consultancy .. so if the title of an entry is like some blahing consultancy - then blahing is also shown as bold which wasn't the case before. Not sure if this was brought up here in the list loong post.

[edited by: seofreak at 1:40 pm (utc) on Nov. 22, 2003]

James_Dale

1:40 pm on Nov 22, 2003 (gmt 0)

10+ Year Member



On a search for a *massive* money phrase, I see the following site at number 2:

Keyword1 Keyword2 (title)
Keyword1 Keyword2. INFO keyword1 keyword2. Is it real? I love you ... Forget the. MORE INFO Keyword2 Keyword2. Do you want to see it? Come ...

:)

My favourite part is "forget the." haha!

..needless to say, this is a cloaked page. This site has remained consistently at the top throughout Florida, and on every DC.

Yidaki

1:53 pm on Nov 22, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



James, do a search for the exact (nonsense) phrases and you'll see what the winning techniques are these days.

Mone Keyword
The quick brown fox jumps over the lazy dog money keyword over the lazy dog jumps the quick brown fox.

If it wouldn't be so sad, i'd laugh until christmas.

sachac

1:53 pm on Nov 22, 2003 (gmt 0)

10+ Year Member



I have read most of this thread and all the theories, observations and comments contained therein. Here is my experience.

Before this update, my site was #3 for my category keyword in 4 million results. It has remained there. Some of the spammy sites in the top 20 have now disappeared. My competitors are now most of the big guns in the inustry whose sites were previously buried deep down in the SERPS. This is therefore very good search results for the user.

Furthermore, I have been agonizing over the mediocre showing of some of my internal pages, even though I felt I have added good content and optimized sufficiently. Now, bingo, I am now on the first page for most of my major keywords and phrases. My faith in the recommended optimization process has been restored.

What seems to have helped considerably is the fact that while my index page is PR5, most of my internal pages is also PR5. So I benefit from this internal linking. I have also have a strong reciprocal links program focusing on PR4 and above.

What confuses me however is that I have twice as many Google links than the #1 site. This site does not seem to be particularly well optimized but has tons of PR 1,2 and 3 reciprocal links. I can only conclude that they must all continue to contribute something since this crappy site has been #1 for a long time.

john316

1:54 pm on Nov 22, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Pretty much an anti-consumer filter. Will shoppers lose trust in google? This is like McDonalds sneaking in beefalo meat...eeew.

Tiffany

1:57 pm on Nov 22, 2003 (gmt 0)

10+ Year Member



djgreg:

This is actually just the opposite in our area. When you type in the remains of my main keyword, you get directories like abc.com and about.com with a million and one redirect pages, indent links and not one specialized business devoted to that specific topic.

I have learned having all my eggs in one basket is surely stupid. Google planned this, bet your bottom dollar they knew what they were doing, throwing all the little sites out of the loop for Christimas making Google adwords the only nesscary solution.

James_Dale

2:06 pm on Nov 22, 2003 (gmt 0)

10+ Year Member



No, that can't be. I have seen results - like the cloaked site above - all over the place. This site must make $$$$ from that position. It has keywords plastered everywhere.

gosman

2:08 pm on Nov 22, 2003 (gmt 0)

10+ Year Member



I have been away for a day and a half.

Anyone care to give me an update?

Is the dance over?

James_Dale

2:10 pm on Nov 22, 2003 (gmt 0)

10+ Year Member



more examples:

Keyword1 Keyword2. INFO Keyword1 Keyword2. Is it real? I love you MORE INFO keyword1 keyword2 keyword3 keyword4 ... For jesus lives in every shot If you believe
it becomes real Do you ... I'll talk to god I've acted out my love in stages ...
MORE INFO keyword1 keyword2. Please let me know that it’s real Out of the underground
Everything became so ... re not my first love So take my hand I love you in a ...

Remember: this site is #2 for one of the biggest money terms on the internet. It has remained in place throughout Florida. There is just no consistency here...

claus

2:22 pm on Nov 22, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



- James_Dale, Yidaki was right there, it's the same thing - just filler words

dazzlindonna,
I've even tried replacing "cheap" with "adult", as some posts suggest that an adult filter is being applied; it still gives on-topic serps. Even for "cheap adult widgeting" "buy adult widgeting" or "free adult widgeting" i find on-topic serps

Perhaps we're not talking about the same type "widgeting" - the one i referred to is a product that every webmaster needs, unless they run their own server or are an ISP.

/claus

dazzlindonna

2:28 pm on Nov 22, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



claus, we are talking about the same thing (except for the nichekeyword). and i agreed with you that the results are relevant. the only difference i see is that they are old relevant returns - minus newer, just as relevant, sites that worked their way to the top in the last six months.

lgn1

2:31 pm on Nov 22, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Don't get your hope up SACHAC. I was in the boat as you were up until yesterday, and now all my listings are burried after 4-5 years in the top 5 positions.

I have tried to figure out what has gone wrong, but it appears that the results are at best random, as what ever theory you come up with using one keyword set, does not work with another keyword set.

I can only conclude that this update is so messed up, that

A) the update is far from complete and things will get much better in the next couple of days.

B) The Google algorthim has gone totally haywire, and google will try for a few more days, before throwing the whole thing out and revert to a pre-Florida index.

Up until now, I have been rewarded for not using SEO techniques, but concentrating on content. It may not be today or tomorrow, but I expect that I will be restored to my former position once this whole mess is over.

Also of note, it appears tha -va has switched over to the
garbage results. Has anybody seen a datacenter, that shows
some glimmer of hope, now that -va is gone over to the dark side?

James_Dale

2:35 pm on Nov 22, 2003 (gmt 0)

10+ Year Member



No, but Altavista results are looking much, much better than Google. Try running a few searches there. I am switching for sure... pity about the sponsored matches on top, but still infinitely better than Google. I recommend you check it out!

BradBristol

2:37 pm on Nov 22, 2003 (gmt 0)



James Dale
Did those keywords appear in both the title and H tags or just the title and text?

dazzlindonna

2:43 pm on Nov 22, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



claus,

if you do your same search with -dkidkdid after it, you'll see a difference. for my particular nichekeyword, it returns pre-florida results. not sure if yours does or not. but if so, you can probably see that both are relevant returns and then analyze both to see why they are different now. if you come up with anything, let us know.

lbobke

2:45 pm on Nov 22, 2003 (gmt 0)

10+ Year Member



No, but Altavista results are looking much, much better than Google

Always liked Altavista for their advanced search options. On the other hand, if they were still #1, I'm sure there'd now be lots of complaints about their updates.
By the way: haven't seen very much on optimizing for search engines other than Google for a while...

Laurenz

James_Dale

2:48 pm on Nov 22, 2003 (gmt 0)

10+ Year Member



Brad, ('m from Bristol too)

I can't check H1s etc, since the page is cloaked. Not sure how to access the actual cloaked page.

James_Dale

2:53 pm on Nov 22, 2003 (gmt 0)

10+ Year Member



Remember Paddy Bolger's Search Engine Lobby Group?

I quite like the SELG site, but I'm thinking about building something a little bit more informative, with more content, etc. Any takers?

BradBristol

2:54 pm on Nov 22, 2003 (gmt 0)



Thanks James :-)

What I am seeing is that the keywords have to be in the title and H tags for this to work.

I'm a Yank, not from Bristol that is my name... ;-)

chinook

2:59 pm on Nov 22, 2003 (gmt 0)

10+ Year Member



Since optimization seems to be in tatters and everybody trying to figure out what the heck happened, I might as well throw in one more possible theory.

All previous seo techniques are gone!
There is no dictionary!
It is not about throwing out ecommerce sites since that would mean google should get thrown out too (they do sell advertising don't they)!
It is not about over-optimizing!
It is not about any of the hundreds of other theories!

We know that Google has been interested in AI. We know the issues with dmoz, which has been in the past the reference base. We know GG has said many times before they are more interested in "automated" methods of spam reduction & relevancy scoring.
What we may be seeing is the first of AI as applied to web searches. Ok so what about the inconsistencies etc. Well we have to train the new AI brain. This would work much like a Bayesian filter works ( spam reduction using statistical probability).

If you browse through a keyword listing extensively, some general conclusions come to light. Some listings are relevant, some are close and some just do not belong there. As is common in the statistics world the phrase "95% confidence level" applies which means that 5 % simply doesn't even make sense (these are our listings that don't make sense).

So if this AI theory is right then over time results will get better as the AI brain is more fully trained.

Just trying to make sense of what has become a slippery slope.

lgn1

3:06 pm on Nov 22, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



If Google is using AI, then the AI is in a comma :)

claus

3:07 pm on Nov 22, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Old index... uhm... it was mentioned a couple of times earlier on (as i recall, it was "old backlinks" and "new sites dropped")... If that's the case right now, then this might last yet another couple of days i think. Unfortunately i don't have a local copy of Google SERPS six months ago, so there's no way i can tell accurately - memory tend to be biased.
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