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Update Florida - Nov 2003 Google Update Part 4

         

Kackle

5:57 am on Nov 22, 2003 (gmt 0)



Continued from: [webmasterworld.com...]

Kackle - can you explain the "dictionary" for me? And how I might benefit from it - Im reading your posts hard but dont see where youre coming from.

Sure. But you have to act quickly. Google will fix this one just like they fixed the hyphen.

1. Google is depreciating pages/sites that are over-optimized for certain keywords or keyword combinations. It does this by looking up search terms in a dictionary of target keywords or keyword pairs that it has compiled. This dictionary is Top Secret, because if you knew what was in the dictionary, you could avoid these words in your optimization efforts.

2. If the search term or terms hit on a dictionary entry, the search results for that user's search are flagged. This means that before the results are delivered, the order of the links, or even the inclusion of links, are adjusted so as to penalize pages that have overoptimizated for those terms. Most likely the title, headlines, links and anchor text are examined. It's possible that external anchor text pointing to that page has also been pre-collected and is available for scanning, but this is much less likely. (Besides, external links are not something within your immediate control, so don't worry about it right now.)

3. You want to find out which keywords that are relevant to your site are in Google's dictionary. Compile as many relevant keywords you can think of that searchers might use to find your site. Now take these words singly and in pairs, according to how users might search. Run two searches for each combination and compare the results.

4. If the results are strikingly different for the pre-filter and the post-filter search on a particular term or combination of terms, it means that some variation of those terms has been flagged because something was found in Google's dictionary.

5. Do lots of searches and you can come up with a list of "sensitive" words that you'll want to avoid when you re-optimize your pages.

It's a nice weekend project.

termcder

6:18 pm on Nov 22, 2003 (gmt 0)

10+ Year Member



To confound things even futher, my Adwords campaigns are behaving bizarrely. Yesterday, a campaign that consistantly ranged between 15,000-20,000 impressions/day barely cracked 3,000. The # of impressions dropped steadily all week. At the same time my sites were blown out by Florida. Getting smacked from both sides.

What in the world is going on over there? At this moment, Google is useless to me (and to the searcher, IMHO). Almost every search I do returns DMOZ, Yahoo directories, Google directories, Epinions and KMart. Not exactly focused results if you ask me.

I just wonder about my funky AdWords campaign results and the relationship to the Florida fiasco.

Hmmmm.... November 22 is an appropriate day for conspiracy theories.

chinook

6:21 pm on Nov 22, 2003 (gmt 0)

10+ Year Member



I think we urgently need some kind of statement from someone in the know as to whether these results will stay or if there are changes coming (hint GG good time to drop us a line)

customdy

6:23 pm on Nov 22, 2003 (gmt 0)

10+ Year Member



If these are going to be typical Google results I wouldn't worry too much about de-optimizing you index page..... I can't believe that average person will continue to use Google with these types of results.. I see we are getting more and more hits from other search engines. Google was about 80% of our traffic....

agent10

6:25 pm on Nov 22, 2003 (gmt 0)

10+ Year Member



I agree regarding adwords. Number of impressions per search term is def down and has drifted further down over the week, without changing my bids my costs have halfed and increasing my bids today made no difference to position since bids in my catagories although unseen must have gone thru the roof from other competitors trying to get back on page 1.

Kackle

6:26 pm on Nov 22, 2003 (gmt 0)



customdy says:

Googlebot visited us and today we are showing fresh results with NO improvement in SERPs. We have only 3 external links to the site that use keyword1 keyword2 in them. The index page has a PR4.

Too bad it didn't help. But I congratulate you on this careful, rational test and your concise report of your results.

This would suggest that Google is keeping, along with a compressed version of the entire page (which is used to extract the snippet), a list of keywords from external links to that page.

I had my doubts that this was happening with external links, because it would mean that much more planning went into this filter than otherwise. The external link anchor text is most likely not collected on the fly. That would be too expensive in terms of CPU overhead. It's the sort of thing that would be collected once per crawl -- just like the old PageRank had to be computed once per monthly crawl.

But it makes sense that Google would someday use external links as part of the filter scan. I'd try zapping the one mention of your phrase in the index text, so as to completely sever the connection of that page from the external anchor text.

The reason I say that is because my favorite example of external anchor text making all the difference was that a search for "discount brokers" (don't use the quotes) used to produce an empty directory in the number one or two spot. I checked it three days ago and this was still happening. It's been empty for a year, and Google has been doing this since I first noticed it in April. But I checked just now and it is gone! For the very first time since April!

Maybe Google now requires that the external anchor text appear somewhere on the page before they give it credit. Now that would be, in my book, a real improvement.

Keep in mind that Google can react very quickly with this new filter. There might be some AI (neural networks, self-organizing maps, etc) elements involved, but even so, it seems to me that Google would do most of the "training" of the algo off-line and begin with a fairly stable dictionary. I can't believe that major dictionary shifts would be tolerated online -- it would be too unstable and ruin Google's reputation.

One more thing. There are a lot of comments about keyword1 and keyword2, etc. It would be very helpful if more posters tried to make a determination, while the "-wqwqzw" test is still available to us, whether either or both of the keywords appear to be "dictionary sensitive," either alone or when paired, and when paired, whether they are sensitive to which one is first.

flicker

6:30 pm on Nov 22, 2003 (gmt 0)

10+ Year Member



You know, I guess it's *possible* that the reason the most competitive keyword phrases are affected so dramatically is because Google is penalizing them in hopes of getting more ad money; but it's also possible that those searches are affected so dramatically simply because they're so competitive in the first place. I'd expect any significant change in how Google ranks sites to cause the most shakeup in heavily optimized areas. Think about it--say Google decreased the value of inbound anchor text somewhat or even put a cap on it (after the 25th occurrence of the same anchor text it stops counting in your favor, or something). In a non-commercial and/or non-competitive search, this would result in only small movements up and down and the elimination of some spam, which is what I've been seeing. In the commercial, competitive, spam-saturated searches, though, there would be huge movements as sites that had gathered tremendous amounts of anchor text (or whatever) suddenly lost that previously held advantage over the other thousands of sites and tumbled 350 places or something similarly extreme. Which is basically what we've been seeing.

Occam's Razor suggests that all else being equal, you should go with the simplest, least elaborate theory that explains the phenomenon... it seems to me that if non-competitive and informational searches have been very stable while competitive commercial ones have been volatile, the simplest explanation is that one of the previous major optimization factors has been reduced in importance, causing a big shake-up among the most highly optimized searchterms. If it was a penalty, then either all the searches would have been volatile across the board (not true) or Google would have had to spend a tremendous amount of time on this putative dictionary, which wouldn't even account for why some commercial and even spammy results are doing fine for competitive terms. My money's on excessive repetition of keywords simply having been de-weighted somehow, possibly combined with some merging of singular and plural words and the like. That would account for all the industry-specific chaos without elaborate conspiracy theories or incorrect predictions.

I'm sorry this is causing such financial distress for so many people, because it's rather fascinating from a purely observational perspective. )-:

wanna_learn

6:33 pm on Nov 22, 2003 (gmt 0)

10+ Year Member



OMG,
I had average impressions/Day as 5000 approx
today its 667 only.

sit2510

6:34 pm on Nov 22, 2003 (gmt 0)

10+ Year Member



>> Many of us commercial sites have employees we pay based upon the traffic level we are expecting. But now the traffic is gone, and we still have top pay these people.

==========================

This Florida update is quite harsh this time for online business as well as of the timing - Many people, both who got bump and got dump, are caught "unprepared"!

For those who got bump from nowhere to top spots get too much traffic, orders, inquiries than they have anticipated and prepared thus it is pretty difficult to handle the incoming volumes - products running out of stocks and employees working overload - thus resulting in lower quality of services to customers who are the endusers.

On the contrary, those who got dump I can imagine the frustation - products in warehouse are left unsold, employees no work to do and so on...

superscript

6:34 pm on Nov 22, 2003 (gmt 0)



IMHO anyone who quotes Occam is worth listening to!

[although I have worries about the Google Razor ;-) ]

superscript

6:40 pm on Nov 22, 2003 (gmt 0)



Hmmmm.... November 22 is an appropriate day for conspiracy theories.

Heck, Every day is an appropriate day for conspiracy theories on these boards. Even the date of the first Apollo landing will do!

chinook

6:40 pm on Nov 22, 2003 (gmt 0)

10+ Year Member



Occam's Razor suggests that all else being equal, you should

See there is the rub in that occam's would imply a new rule. A new rule would be consistent across the board but the one thing that is consistent is that there is no consistency to the results.

GG, 2nd request for a comment (please).

customdy

6:43 pm on Nov 22, 2003 (gmt 0)

10+ Year Member



Kackle,
<either alone or when paired, and when paired, whether they are sensitive to which one is first. >

we see NO penalty for keyword1 or keyword2 or keword2 keyword1

However, when we search keyword1 keyword2 keyword3,
a interior page ranks higher than our index page, our index page is indented to our #3 ranking interior page.

Dave35London

6:43 pm on Nov 22, 2003 (gmt 0)

10+ Year Member



The best theory I've heard is the rollback idea, i.e. Google is only counting links that are mature and established in the last couple of months eliminating weblog, ffa and message board links that are by nature transient. This sucks if you built a lot of link popularity in October as I did for a key client badly hurt in this update but my older clients seem less affected.

Anyone been hit badly on sites that haven't developed new links lately, i.e. messed up worse than pre-September levels?

allanp73

6:44 pm on Nov 22, 2003 (gmt 0)

10+ Year Member



To defend what I previous wrote. I noticed that the filter isn't just targeting major terms. I find sites dropped if they over optimize even for smaller terms. As for brand sites I have examples of sites dropped even for their own brand. As well large brand sites don't usually over optimized for their brand usually people over optimize for major keywords. So it may appear that the only thing that is getting filtered is the major terms but actually it is everything.

Dave35London

6:45 pm on Nov 22, 2003 (gmt 0)

10+ Year Member



The only glimmer of hope I've seen is google.de google.at google.ch.

I'm at 2 & 3 there I'd settle for that , 22-200 elsewhere.

Dave35London

6:47 pm on Nov 22, 2003 (gmt 0)

10+ Year Member



What precisely do you mean over-optimize? Optimizing is basically looking at the characteristics of top ranking pages and emulating them.

rainbow

6:53 pm on Nov 22, 2003 (gmt 0)

10+ Year Member



These results will drive Google's users totally crazy. I'll give you an example:

the search for keyword8 <country name> on www-va brings up more than 3,5 million results, me at #2 with a sub-sub-sub page (PR 0). keyword8 is a very very generic term resulting in more than 17 million pages on Google. It's really our 8th keyword as we use it only for descriptive purposes.

The search for keyword1 keyword8 <country name> on the same datacenter has only a total of 33,600 pages. And we cannot be found at all.

Keyword1 is the name of the industry I'm working in. A search for keyword1 shows my site on -va on #80 the index page being a PR6

Both keywords apear in the title of the page, both twice in the body. There's no description for this page.

Does this sound like anyone will like the results? Anyone any questions?

rainbow

7:02 pm on Nov 22, 2003 (gmt 0)

10+ Year Member



to flicker:
Thanks for remembering me of the "-wqwqzw" test procedure.

>>> The search for keyword1 keyword8 <country name> on the same datacenter has only a total of 33,600 pages. And we cannot be found at all.

I repeated that with the "-wqwqzw" and my sub sub sub page shows up #1 plus a second much more relevant page from my site. Hope this helps

allanp73

7:03 pm on Nov 22, 2003 (gmt 0)

10+ Year Member



What I mean by over optimized is as I said...
It looks like Google prefers one of the following keywords in h1, in meta title, in text, or in links but not all of these together. If a site has keywords all of the above then it gets penalized. I have checked this over and over an see the same results.

prejudice

7:05 pm on Nov 22, 2003 (gmt 0)



I have posted a few times on this thread now and I'm still no closer to why my site has slipped so far down the serps.

So today I downloaded that abc tool for checking pagerank across the data centers.

Having inputted the url of my site into the program, the results report "Dea" in every slot per data center, instead of a pagerank value.
I have inputted some of my other sites and it works fine.
Does anyone know the reasons for this? PLZ

As for this google update, being totally truthful some of the results are not quite a bad as some are making out. My sites are far down the serps unfortunately, but once I figure out why this is then I can go forward.

My favourite set of results so far are at [labs.google.com...]
lol - I don't think that set of result counts anything towards the latest update, but the results are completely different :)

cayenne

7:05 pm on Nov 22, 2003 (gmt 0)

10+ Year Member



Dave35,

That top 10 site for "jewelry" is one of the most un-optimized sites I've ever seen.

I Hope G's Investment Bankers are not reading this stuff. If so, they must be heading for the hills!

-c

rfgdxm1

7:10 pm on Nov 22, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



>What I mean by over optimized is as I said...
It looks like Google prefers one of the following keywords in h1, in meta title, in text, or in links but not all of these together. If a site has keywords all of the above then it gets penalized. I have checked this over and over an see the same results.

Again, NO. My 2 amateur sites happen to have all the above, and I have NOT dropped for the relevant keywords.

Nicola

7:10 pm on Nov 22, 2003 (gmt 0)

10+ Year Member



I've NEVER EVER seen so many message board messages appearing in the SERPS and when you get to those pages the topic of discussion has moved on to something else, so you have to check the cache to find the words which triggered the result.

Google WHAT ARE YOU DOING?!?!?!?!

This is total madness!

pele

7:10 pm on Nov 22, 2003 (gmt 0)

10+ Year Member



Hi Dave35London,

I believe it! My jewelry site vanished after being #2 or #3 and always in the top ten position on a certain two word search for 2yrs. Noticed the other top tens also have dropped drastically or disappeared. Now just junk coming up in the results.
Noticing an increase of other search engines in the referral stats. At least I'm still #2 or #3 in those.
Trying to find good search results now has been a waste of time. I've switched to other search engines myself now. Hope they sort the mess soon.

lasko

7:12 pm on Nov 22, 2003 (gmt 0)

10+ Year Member



(a real estate site selling ranches) is top ten for jewelry. Can anyone beat that?

:)

Thats a classic!

Can't really comment on that much.

rfgdxm1

7:15 pm on Nov 22, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



>That top 10 site for "jewelry" is one of the most un-optimized sites I've ever seen.

Check that backlinks and you'll see how it got there. I have a suspicion that the page used to have relevant content for "jewelry".

Nicola

7:17 pm on Nov 22, 2003 (gmt 0)

10+ Year Member



Junk is the right word for this. You have to look at this from a users point of view, and if this is the standard of results users are going to get, they may start to visit another engine. :(

Kackle

7:22 pm on Nov 22, 2003 (gmt 0)



Has anyone dropped like a rock with a page or site that is one or both of the following?

1) The domain does NOT end in .com

2) The page is in a language other than English

chinook

7:29 pm on Nov 22, 2003 (gmt 0)

10+ Year Member



Another point in all of this is the economic impact. There was a feeling that commercial sites should just go and pay for listings, before that comes to be consider this:
Small business when taken in total is probably larger than big business.
Small business doesn't have the same deep pockets as big business (as the cost of adwords spirals).
75 % of small businesses web traffic was coming from google.
Small business is the quickest to adapt, which means less traffic, less business, less investment back into the economy. ( I know we will now hold off on some stuff)
The global impact of the de-commercialization of google should not be underestimated.

off topic , gotta wonder about Brett's bandwidth bill this month?

AjiNIMC

7:30 pm on Nov 22, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Who is at fault , that my site is nowhere, Is it me or google? I have the kws in h1,text,link,title......am I getting a penalty.

Aji

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