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Update Florida - Nov 2003 Google Update Part 4

         

Kackle

5:57 am on Nov 22, 2003 (gmt 0)



Continued from: [webmasterworld.com...]

Kackle - can you explain the "dictionary" for me? And how I might benefit from it - Im reading your posts hard but dont see where youre coming from.

Sure. But you have to act quickly. Google will fix this one just like they fixed the hyphen.

1. Google is depreciating pages/sites that are over-optimized for certain keywords or keyword combinations. It does this by looking up search terms in a dictionary of target keywords or keyword pairs that it has compiled. This dictionary is Top Secret, because if you knew what was in the dictionary, you could avoid these words in your optimization efforts.

2. If the search term or terms hit on a dictionary entry, the search results for that user's search are flagged. This means that before the results are delivered, the order of the links, or even the inclusion of links, are adjusted so as to penalize pages that have overoptimizated for those terms. Most likely the title, headlines, links and anchor text are examined. It's possible that external anchor text pointing to that page has also been pre-collected and is available for scanning, but this is much less likely. (Besides, external links are not something within your immediate control, so don't worry about it right now.)

3. You want to find out which keywords that are relevant to your site are in Google's dictionary. Compile as many relevant keywords you can think of that searchers might use to find your site. Now take these words singly and in pairs, according to how users might search. Run two searches for each combination and compare the results.

4. If the results are strikingly different for the pre-filter and the post-filter search on a particular term or combination of terms, it means that some variation of those terms has been flagged because something was found in Google's dictionary.

5. Do lots of searches and you can come up with a list of "sensitive" words that you'll want to avoid when you re-optimize your pages.

It's a nice weekend project.

markis00

9:32 am on Nov 23, 2003 (gmt 0)

10+ Year Member



Oh no google, better come penalize webmaster world for keyword christ for more then a 0.00000001 keyword relevancy!

merlin30

9:36 am on Nov 23, 2003 (gmt 0)

10+ Year Member



Certainly, some of the searches people do for shopping are throwing up a lot of unfocsed stuff.

I suppose Google expect people to drift towards the Adwords. It will be interesting to see what happens to the bids - should be rocketing going up!

markis00

9:46 am on Nov 23, 2003 (gmt 0)

10+ Year Member



Dosen't matter, b/c no one will be able to find my site. thus, my adsense will make me nothing.

markis00

9:47 am on Nov 23, 2003 (gmt 0)

10+ Year Member



I think I'm going to start optimizing for teoma, ink and fast unless google does something fast to make me regain my confidence in them.

makemetop

10:08 am on Nov 23, 2003 (gmt 0)



>start optimizing for teoma, ink and fast...

You should never have stopped!

aspdesigner - very good :)

Marval

10:55 am on Nov 23, 2003 (gmt 0)

10+ Year Member



merlin30 - to answer your question - it looks like the update is close to finished - the new PRs are finally being applied as we speak to the SERPs which is usually the last step - saw them start coming in a little while ago and seem to be sticking pretty well - a little more reshuffling today with the new PRs and we should be done

gosman

11:10 am on Nov 23, 2003 (gmt 0)

10+ Year Member



My homepage has been jumping between PR3 & PR4 and my internal pages between PR0 & PR3. For the last couple of days.

My backlinks on -va are also double what they are on all the other DC's.

Will these backlinks be included in the final results?

merlin30

11:17 am on Nov 23, 2003 (gmt 0)

10+ Year Member



marval,

I didn't ask the question, maskis did. I already guessed the update was over. Thanks for the confirmation of new PR spreading though.

Cheers,
merlin

djgreg

12:03 pm on Nov 23, 2003 (gmt 0)

10+ Year Member



HI,

until today I have refused this "-owfho theory" but now I am not sure at all.
All my sites except one, are german sites, german language and of course german keywords.
Nothing happend with them, they stayed at the positions the had before Florida. Nothing changed.

But this morning I have checked my sole english-language page. It was used to be listed on #50 on a "money keyword" and indeed it is gone. When I add -egfkihef to the keyword it is back on its usual position.

Thank god most of my keywords are german one's. I hope nobody at the plex is able to speak german! ;-)

But to get back to the topic:
The search results for this english keyword I talked about look VERY VERY bad. Barely index pages on the 1st result page, many results looking like www.mydirectory.com/search.php?string=kw1%20kw2

If results stay that bad people will stop using google and if google really intends to make webmasters use more adwords it will bring them no efforts because users will not use a search engine where only adwords bring up good results.

greg

pele

12:14 pm on Nov 23, 2003 (gmt 0)

10+ Year Member



Not sure of anything lately! ;)
Just noticing the directory category results seem to always show up as the results in search of 1 to 2 words and they don't when you use more than 2 search words.

superscript

12:18 pm on Nov 23, 2003 (gmt 0)



Powdork,

I would say the update is done and has been since at least tuesday.

What do you mean? Are you saying the results haven't been changing since Tuesday? They've been going haywire!

pele

12:24 pm on Nov 23, 2003 (gmt 0)

10+ Year Member



It seems to be in direct proportion to the size of the results, since jewelry is such huge category it's getting shuffled off to the directory categories.
For instance if you search "bagels" you get a directory category but searching "bagels raisin" brings direct page search because there aren't as many to wade through.
Hope this makes sense!

zafile

12:42 pm on Nov 23, 2003 (gmt 0)



Let me apply a high bandwidth rationale to Google's current situation: Google got broken while applying filters to get rid of "black hat" sites.

It's been more than 72 hours that directory results are the same as the main search results.

Let me explain.

When I search for a popular term and obtain medicre results and then click "Directory" on the page upper menu, the directory results include sites that aren't included in the Google directory.

If I click "Directory", I would expect to see only sites that are included in one of the categories at [directory.google.com...] . However, Google shows sites retrieved by its search engine mixed with directory sites.

WebSempster

12:43 pm on Nov 23, 2003 (gmt 0)

10+ Year Member



>1044: markis00> Is the update done.
>1050: websempster> still fluxing

The snap shot I've just taken is identical to 3½ hours ago; so things may have settled or just not fluxing on the sample and method for 58 terms used. For reference I am seaching against api.google.com using a SOAP script.

claus

12:45 pm on Nov 23, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



- nice fanfic aspdesigner ;) I do think some people really thinks like this IPO guy, that's a bit scary

powdork,
- me too thinks it's been cooked for a long time... Some salt and pepper still needs to be added, though.

Now, this -asdfd and double -asfds thing.. Please consider this:

Write just one keyword:
You obviously don't know what you are looking for or you are looking for a very specific thing. It could be widgets, but it could also be gadgets or gizmos. G put the best matches on top before, now it mixes it a bit with broader results so that you get something to choose from.

Write two keywords:
Okay, so you're not content with widgets, they also have to be blue. Or is it that you're not content with blue, it must also be widgets? Or it it really blue gadgets you want, but you don't know the name? Before this would get closer matches, now the broad match kicks in.

Write three keywords:
Now, for each of these three you could in fact be wanting something like it, but not the exact phrase. Cheap blue widgets could really be affordable turqoise gizmos.

Write any amount of keywords in quotes
You want pages matching the exact phrase and that is what you get. Pages optimised for that exact phrase will of course show.

Write three keywords and "-something"
Ah, that was an advanced command. Now there's something you don't want. That means it must be clear to you what you do want, eg. cheap blue gizmos that are not from Arizona. Do an "Exact phrase" search and filter out the filter-word.

Write three keywords and two times "-something"
Double advanced command. So the cheap blue gizmos should not be from Arizona and they should not be the cool kind either. Obviously you are missing something in the search results. Do an "Exact phrase" search, but do it on an expanded set of data, that involves some broad matching terms to the keywords you did not put a minus sign before.

There is no such thing as a commercial filter. There is an understanding of search patterns.

/claus


Added:
A change in what you do with the algo can be just as significant as changing the algo itself. Apart from the added broad matching feature, i don't see the basic algo changed much - some shifts in weights but no radical changes.
Added2:
A sticky just made me aware of this: Searching "cool blue widgets cool blue" (without quotes) is a search for cool and blue within the results for cool blue widgets. Perhaps this is old news, though, but i haven't tried it before and i kinda like it.

[edited by: claus at 1:51 pm (utc) on Nov. 23, 2003]

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