How much is a link from a PR7 site worth?

[alexswalker]

I know there is no exact answer and there are lot of factors to consider but..

Our company makes widgets and most of our clients are from a certain university. This university has a student newspaper website which has a PR of 7 and receives approx. 1000 impressions a day. They have offered me a text link on thier homepage for a fee. I would be the only advert.

How much do you think this is worth, especially from he point of view of our rank in the Google listings.

Thanks
Alex

[edited by: alexswalker at 1:29 pm (utc) on Nov. 12, 2003]

[DerekH]

How much is it worth?

Well, PR doesn't equal visits, and even if it did, can you convert a visit to *your* site into a sale?

I'd think the correct starting point isn't "Will I get PR from that site and how much should I pay for it", but rather "Will that site get me more traffic, and will that traffic be worth anything"

I'll leave others to tell you their own interpretation of what PR the link might be, but you can't put a price on it (unless you merely want the status value of getting more PR), unless you have a clear picture of what to do with the traffic when it arrives <smile>

DerekH

[superscript]

Hi DerekH - I hear where you're coming from.

But, let's not beat around the bush: the PR 7 link will transfer PR (it may not be much - who knows - but it will). If so then his listing may improve. And if his listing improves, he's likely to get more hits. And if hits mean sales - more sales!

What is certain, is that no hits means no sales!

[rpking]

Why not offer a direct revenue share, rather than cash up front? That way you can't lose. If they don't make enough money from the deal, then either you offer a higher percentage, or you pull the link.

This will give a guaranteed ROI, plus you'll get the benefit of the PR.

[ogletree]

If the site shares a topic with you and you can get the guy to write and article about your sites topic and he puts proper anchor text to your site in the middle of that article then it will be worth something. PR is just not worth much these days. PR has been shoved down the list of priorities. PR7 is not that hard to get any more either. I got one and I was shooting for PR6. I have a PR6 site that does better than the PR7 site. Google has decided that the most important thing is anchor text from an on topic article from an on topic site. That will beat anything. One of those from a PR4 is better than a normal link from an off topic PR7.

[Sharper]

$120/month. :)

[2_much]

Anywhere between $50 - $500, depending on their location in the webmap and what kind of inbound links they recieve - edu's? .gov's? etc.

[alexswalker]

They are offering £120 (US$ 209) for 12 months. I am going to tell them exactly what I want in the anchor text as clearly that is v.important.

They have 117 inbound links according to ATW and they are good inbounds including UK university domains (.ac.uk)

Thanks for all the feeback!
Alex

[rfgdxm1]

>They are offering £120 (US$ 209) for 12 months. I am going to tell them exactly what I want in the anchor text as clearly that is v.important.

How many outbound links on this page to other pages (including on that site?) If 150, a link on some teenager's home page that has a PR5 may be more valuable for Google.

>They have 117 inbound links according to ATW and they are good inbounds including UK university domains (.ac.uk)

Totally irrelevant for Google. Only way this is relevant is if the inbound links happen to be from sites heavily used by people who would likely buy your product.

[cyberprosper]

That is a steal for a PR7 site! You should do it and not even think about it twice. Heck, buy the space and sell it to me. I'll give you double!

[seofreak]

pr7 is worth grands if you sell a product .. u have to see the scope of selling your product and to what extent you / it can do online business .. do some review .. PR7 is definitely worth if online promotion is part of your strategy.

[t2dman]

A competitor has a PR7 incoming giving him PR6, I have pr6/5.5, and relevant titles and many incoming text links. He beats me sometimes, even when words not in title. ie I will be top for "blue widgets" with those in title, h1,..., he will be top for "widgets blue" with those words in the text only and not specifically optimised.

There is a lot of value in high PR.

There is also a lot of value in using it properly - having your site optimised for many different search terms.

The competitor has over 2000 widgets v my 50. I get just a smidgon less traffic than he does per month - my site SEO to the max, his not.

[added]I'd pay more than you have had quoted. However, a link from a PR7 is not worth as much if all your competitors have higher. Its all relative.[addded]

[Hunter]

It's worth whatever you are willing to pay for it.

[pmac]

Google has decided that the most important thing is anchor text from an on topic article from an on topic site.

That will beat anything. One of those from a PR4 is better than a normal link from an off topic PR7.

I see no evidence of that.

[rfgdxm1]

>I see no evidence of that.

Nor do I.

[Dave_Hawley]

Who much is a link from a PR7 site worth?

$0.00 in my book. Besides, just how do you know they are *really* PR 7 and how do you know they will stay PR 7? Is the page they will link to you PR 7? How many other links will be on the page? Is the page relavent to your site?

Checking your site in your profile, Google shows no back-links. Spend a week searching for on topic sites and get some links (exchange) from them with good keyword/phrase anchor text. Don't even look at PR (not that anyone can tell anyway) just gets lots of good links into your site, wait a month to 3 and you will be FAR better off than paying for a link from a page that *only google* knows the true PR of.

Dave

[anxvariety]

I don't understand.. someone said PR does not = visits?

Go into Google directory and look up sites.. they are ordered by highest page rank to lowest.

[gopi]

$209 for a Year and it transfers PR?... thats a bargain . Go for it .

[Dave_Hawley]

Go into Google directory and look up sites.. they are ordered by highest page rank to lowest.

You will get VERY few hits direct from the directory. It's in the Google search results that you need to be ranked high. PR is only one of MANY factors that will determine where you appear in SERPS

[NeedScripts]

I know of a PR8/9 site that gets about 12 to 15 million page views per month and charges US$ 4500.00 +/month (I think that was the price if I recall correctly) and also offer listings for sub pages where PR is little less.

I am personally not a big fan of buying PR, but after looking at their site, it seems like there are people who do so, and just one link ends up getting PR7 or something.

NS

[richardb]

Recent stats from a PR auction

Site + Current PR
Monthly Cost
Current Bid

PR7 (ALL PAGES) Over 3,500 Indexed Pages
$174.99
$174.99

PR9 - A max of 10 outbound links $1500
$1,200.00
$1,200.00

3 PR 5 SITES TO PLACE YOUR TEXT LINKS
$40.75
$40.75

Text Link On PR5 Site
$10.00
$10.00

Rich

[Dave_Hawley]

but after looking at their site, it seems like there are people who do so

There are also people who buy snake oil, x-ray glasses and many other Placebo type products and services. :o)
There are also many people who pay for things that can be had for free. Like they say, there's a sucker born every minute :o)

Dave

[edited by: Marcia at 12:52 pm (utc) on Nov. 14, 2003]
[edit reason] no sig URLs, please [/edit]

[JuniorOptimizer]

RichardB, were those annual figures?

Where did you find the PR Auction? Ebay?

[seoArt]

Junior,

Good Idea! I never thought of going to ebay for PageRank!

:)

[coconutz]

>>I never thought of going to ebay for PageRank!

I bet Google has. ;)