Google using meta keyword in the SERP's

found one today

[2_much]

It was odd, typed a keyword today looking for something and saw that Google was using the meta keyword as part of the "ransom note" description.

It read: Title of Site
"keywords" content="bla bla bla

Just like that. I have never seen the code displayed like that before. I checked the source and it is properly coded.

Not much of a revelation, just thought it was interesting.

[g1smd]

I'd expect that Google found a second and badly formed meta keywords tag, with the left < missing if you asked me how that result got there:

"keywords" content="bla bla bla

[meestajohn]

I see plenty of these appearing int he results - my belief is that if google finds little or no body text relevant to the search phrase it will display the content of the meta tags or indeed any other text it finds in the file. You'd hope this would be a last resort sort of thing and to see these lower in the SERPS but if the page has a good set of backward links theres no reason why it shouldnt be there.

[plasma]

if google finds little or no body text relevant to the search phrase

Then the site should be irrelevant ;)

[punta]

if google finds little or no body text relevant to the search phrase

Then the site should be irrelevant ;)

Unless it has some kind of embedded data like a .swf file. I have a page that contains just a .swf with the bog standard html tags and some meta tags. Google displays the description meta tag as there is no other reliable content.