Forum Moderators: open
I'll start the ball rolling with a few thoughts:
1, Online account support control panel, this would allow me to communicate with the support team on a per account basis, keeping track of previous issues, keyword disabling, payment problems etc etc, rather than firing random emails to planet support with NO response.
basically very similar to what most hosting companies offer all their clients, surely NOT that big a request to ask of, but would make life a lot easier.
Shak
As mentioned, I've been forwarding your ideas, verbatim, to the product development team. I've heard several appreciative comments from Googlers who find the direct advertiser feedback instructive. So please keep these product enhancement ideas coming!
I should have mentioned this before: you can also email suggestions and/or comments to the AdWords team at adwords-feedback@google.com. Please note that while you *won't* receive a response to emails sent to this address, your comments *will* be read by those in a position to make a difference.
Your thoughts regarding AdWords are both welcome and valued - and they need not focus on the 'positive' either. Feel free to tell us what isn't working, about features that would make advertising with AdWords easier or more effective.
Thanks again.
"widget repair¦repairing"
"Newton MA¦Mass¦Massachusetts"
"blue¦green¦red widget repair"
In an ad campaign, I would like to be able to set daily budget limits for each individual ad group within a campaign. Yes, you can set up new campaigns for each keyword to set daily budgets, but that makes for a messy "Campaign Summary" page and splits up the 'campaign'.
This additional field in each ad group would allow users to set daily limits for $5 kw's, so a $50 daily budget isn't used up just for one kw while the other 19 kw's with lower costs get no clicks because the daily budget is used up.
Being able to keep keywords in a relevant campaign together with this simple feature added would be a very welcome sight. Chances are, this is already in the works. Is it?
Quoting AdWordsAdvisor,
"However, all Ad Groups within a campaign will be supported by the budget of that Campaign. If this turns out to be an issue for any reason, you can certainly create a second Campaign with the appropriate budget.
One advantage of using a single Campaign with multiple ad groups is that all your stats will be on one page, and you just scroll down to see it all. With multiple Campaigns you need to click from one page to the other."
What I'm trying to achieve is not sacrificing other keywords in the campaign, keeping avg position the same, and not splitting up the campaign keywords because it is a campaign, just being able to set a limit for specific kw's within the campaign etc...
Most of the kw's in this particular campaign are around 50cents CPC. There are 4 or 5 kw's with CPC of $4 to $5 dollars with high CTR. So these 5 kw's eat up the budget quickly.
I have seperated those 5 kw's into their own campaigns but when viewing the campaign summary page, now its getting to be a mile long and with so many campaigns its getting harder to organize them all.
If those 5 kw's could be left in the relevant 'campaign' but be able to limit/set daily budgets for individual groups, that would make setting budgets and viewing campaigns more pleasing to the eye and easier on the brain.
Hope I made sense... Thanks for this thread and AWA for passing along the info here.
also, ditto on these other posts in this thread:
werty 3:45 pm on July 24, 2003 ... some other features, move merge campaigns/groups ...
Ally_Cat 4:56 pm on Aug 11, 2003 ... comments, notes section in each ad group...
Yes, that's right, folks! I am too lazy to highlight and hit Ctrl-C and Ctrl-V! That's like -- gee whiz! -- 4 keystrokes! Far too difficult.
And complicated.
Yes, complicated.
I want to be spoon fed! Yes! Yes! And have my hand held!
hehehe! :-)
Anyway, I'd like a feature like that.
JK
You could probably generate these pretty easily:
?source=adwords&phrase=widget_supply_shop&adgroup=2&etc=Etc
Like most people I too am lazy and would enjoy this.
I really feel it is one small implementation which would be very useful, like we accidently delete something it would be great if we have undo function, we simply can undo what action we did previously.
If this is already there please make it navigation friendly.
With Regards
Aravind
Maybe just a simple undelete button. You keep track of all the deleted items, maybe just include an undelete next to the deleted item?
Hrm. I don't see it now, but somewhere, someone mentioned that the "copy/paste" responses can be a bit confusing, and often don't answer the question that was asked. Not sure what can be done about that, but it would be nice if that worked a little better sometimes.
Also, someone mentioned that the editors sometimes work at cross-purposes. I've had one editor say that "512MB RAM" is okay, another say that it needs to be "512 MB RAM" and still another say that it needs to be "512 MB Ram." ("Ram?" Hehe! "Sheep for Cheap!") Plus, the word "New" as in "Buy a new laptop" or "Buy this printer new" keeps getting kicked out as "promotional language." It would be nice if the word "new" (as opposed to "used" or "refurbished") could be recognized as okay.
Overall, though, I have to say that I am really, really happy with Adwords, and especially the new interface. Yowza!
JK
Fortunately for them they are 500 pound gorillas and will stomp on the peg until they get it to fit. Kinda like Microsoft does :-)
For example, I've noticed quite a bit of features implemented poorly or not at all as it seems a lot of you all have noticed as well. The following examples are compared to at least one other group I know of that can do all the following. Rules prohibit me from saying who that group is (I only know of them because I work for a marketing company that has tested their stuff) so you'll have to go to Google and search for them.
Some examples are:
Canned colors and sizes. Why the limitation? The other group automatically mimics the content sites look and feel.
Why can we only have a canned number of matches? Other group allows the web site to specify how many matches are returned.
Why can't an advertiser and web site have some degree of control over what ads show. Other group does.
Why not allow a web site to provide an alternate piece of code to be shown when a match cannot be made? Other group does.
How about a tool that shows how well a particular advertisement will match possible web sites before the campaign goes live. Other group does.
Why not allow an advertiser to say something like 'I'd like this ad to show but only if it's a 100 percent contextual match, but, on this other campaign I'm trying to reach a much more broad audience so go ahead and show it on a 50 percent or more contextual match'. Other group does.
See my point. Google just does not have the expertise needed to make this into what it can be. But if we as advertisers all cross our fingers they'll realize it and buy the people and tools needed for us to have a successful campaign.
Last but not least....advertisers have to think about why they are being charged the maximum amount on a keyword when their advertisement can sometimes be matched using less expensive keywords? The other group can ;-)
Again, remember that this is all new to these folks and probably is new to most of you. Traditional advertisers have been doing this type of advertising for years and know all this already.
Eric
By the way, thanks, AWA for your help and advice here! :-)
The main thing I'd like would be some way to keep ads running on partner sites when I make a change to the copy. Currently they go off for up to three days when a change is made - I'd much rather the system that overture uses where your old copy stays up until the new one is approved.
I strongly agree- It would help me figure out what negative keywords to use to help increase CTR.
Being able to see clicks/imps for deleted keywords would be cool also.
Grr. There was something else that just came up today and I totally can't think of it. :-)
KW CTR CPM CPC
Monday
Tuesday
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Sunday
Aravind
* "MBTA" may constitute excessive capitalization.
I'd like a little box where I can write an explanation. (In this case MBTA is Massachusetts Bay Transportation Authority, it is not excessive - that's what everyone calls it).
For example, the word plaque has 2 meanings, one is something that rots your teeth, the other you hang on a wall. So an adwords advertiser selling plaques can exclude anything like teeth and dental with, -~teeth and -~dental
I hope this makes sense, thanks! :)
sorry for getting specific but I felt it was nescessary to get the point across. if a mod wants to put a better example please do, thanks
As always, thanks so much for taking the time to provide your thoughts. As I am sure I've mentioned, many of the features of the new interface come directly from Advertiser feedback. So please keep the comments coming!
Best, S
We are only interested in our ad appearing during office working hours i.e. 9am-5pm UTC.
In the main summary window when you choose the dates to display the results, and you want to do a specified period of time...lets say all of June.
Well because I do not have a calendar in front of me I do not know how many days are in the month, is it 30 or 31?
Anyhow I do june 1, 2003 to june 31, 2003 and it defaults back to feb 10th until september 12th (all time).
Can you make it so that you can choose june 1st-31st and it will bring it to the correct time frame of june 1st-30th. Or whatever the maximum length of the month is. (feb 28/august 31 etc).
Maybe even include the script that show the calender pop up so you can select the begining as well as the end.
I'll be passing the new suggestions along to the product development team this evening.
And on a related note... I did not receive any e-mail notification about this disapproval. Was this somehow 'lost in the mail' or is it not typical for such notices to be sent?
Please contact AdWords customer service and explain the situation. I am sure you will find that they will make it right, and apologize if an error was made.
When an ad is disapproved, an email is always sent, ususally within a matter of moments - so it is in fact odd that you didn't recieve one.
I wonder if some of our emails may have been filtered by your spam protection, due to the word 'AdWords' in the subject line? This would not be the first time such a thing has happened.
Worth checking at any rate.
I changed hosting providers because my last evil host filtered all mail through an aggressive "SpamAssassin" filter, and we users could not opt out.
My current web host does not do any server-side filtering. I do, however, forward my mail through Earthlink's spaminator, but I recently checked in my 'spam' (held) mail there, and though I didn't thoroughly check through ALL 600 messages from the last three days (ack!), I didn't see any Google mails trapped. And Earthlink's system works via a 'decoy' type method, not by keyword; they seed the Internet with decoy accounts, and when those get spammed, those particular spams are blocked from all participating Earthlink accounts. I can't imagine Google's mails falling under this policy.
Perhaps I'm the only one not getting Google mails in this context, but it may be a good idea to check into this to see if the problem is possibly more widespread. In the meantime, I may add some new AdWords to my account that I know will fall below the minimum CTR to see if I do receive a warning e-mail.
Oh, and yes, I did drop a brief note to your AdWords colleagues via the Contact form to respectfully ask to have my ad with the acronyms put back :)
