CTR of 1.7% good, ok, or poor?

[cgchris99]

I have a niche market online store. I created my first campaign with two groups in it.

The first group is very specific. It' gets low impressions but high CTR of 11.1% The second group is high impressions but has a low CTR of 0.9%

The combined CTR is 1.7%. Is this considered good? I haven't received any orders from the CTRs that I can tell but I did get someone to subscribe.

It's only been 4 days since I started it.

Will I get in trouble if the CTR on my one adgroup stays below 1%?

Thanks for any info

[hannamyluv]

No one can really answer the initial question of "is this CTR good". It really depends on your industry.

I can say... The one with the .9% may get into trouble (shutdown) and chances are you need to target more. Take a wander through the threads from the past few weeks. There have been some terrific tips on how to improve your ads in adwords.

Good Luck!

[AdWordsAdvisor]

OK, this is not based on any formal research, and is my gut-level feeling only: I would say that AdWords-wide the average CTR, per keyword, is 2.0 or slightly above.