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How does Google treat subdomains?

Multiple domains = lower ranking?

         

crisscross

10:24 am on Sep 8, 2003 (gmt 0)

10+ Year Member



How does Google rank sites that use subdomains?

For example, I have several Japan-relates sites as subdomains, each has unique daily or weekly content and each have the following amount of links

news.mysite.com........2740 links
cityguide.mysite.com...1390
forum.mysite.com.......1400

The total for these links is 5530 links. I actually have a few more subdomains in there too.

My site is linked as 35th under the keyword "Japan". The No 1 site for the keyword is a single domain

No 1 ....4520 links
No 2 ....2060
No 3 ....1550
No 4 .....309
No 5 .....372
No 6 ....5340
No 7 ..16,400
No 8 ....2760
No 9 ....4730

I don't understand why sites with less backlinks are higher than us and we are 35th. Surely Google should take some consideration of the total links to all sudomains.

We have more page views (according to published figures) and a higher Alexa ranking.

I have contacted google about this and their response was "our algorithm is correct". If anyone could help me understand I would greatly appreciate it.

percentages

11:34 am on Sep 8, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



Google seems to like sub-domains just as much as top level domains from what I can tell.

It is a very difficult thing to judge as there are so many influencing factors. But on the whole my sub-domains are performing inline with my equivalent top level domains, I don't see any reason to quit that strategy.

Gus_R

1:22 pm on Sep 8, 2003 (gmt 0)

10+ Year Member



Perhaps we tend to build subdomains content as separate sections of site and therefore this behavior.
Only difference I can see is subdomains list separately from main domain in serps from same keywords, I don't know why.

killroy

1:28 pm on Sep 8, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Erm, of course you've checeked the PR of all those 1000s of incoming links, and are aware that a single PR7 link can outweight 10s of 1000s of <PR3 links...

SN

hutcheson

1:49 pm on Sep 8, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



>Surely Google should take some consideration of the total links to all sudomains.

I hear your moral viewpoint. But I have to tell you that Google does not share it.

Google doesn't do "domain rank". It just does page rank. Except for certain kinds of spam control (artificial link manipulation scams, or perhaps duplicate page detection) it ignores domain altogether.

killroy

1:50 pm on Sep 8, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Which of course means your one-domain competitors don'T have ANY advantage over your three domain site. Links will be links, and PR falls as the links, well, link.

SN

crisscross

2:08 pm on Sep 8, 2003 (gmt 0)

10+ Year Member



Kilroy:

Is there a simple way to check PR for thousands of links?

killroy

2:14 pm on Sep 8, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Nope, that was tounge in cheek. Waht I was trying to say is that since links differ qualitatively so greatly, link quantity is a poor determination of expectable ranking.

SN

crisscross

2:14 am on Sep 9, 2003 (gmt 0)

10+ Year Member



Thank you for you help. It seems I have to try to get better link quality now.

benc007

2:04 am on Sep 11, 2003 (gmt 0)

10+ Year Member



Killroy,

In your opinion, how many PR3-4 links is a single PR7 link worth?

plasma

3:21 am on Sep 11, 2003 (gmt 0)

10+ Year Member



In your opinion, how many PR3-4 links is a single PR7 link worth?

That depends on the total count of links on the PR7 page :)
It it's the only one, I'd say hundreds :)

Yidaki

6:36 am on Sep 11, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



crisscross, subdomains won't help you more than a standard site in means of backlinks / pr transfer to your main site. Each subdomain is treated as a independant webspace just like any other website. The subdomain part is actually the host name - so www.example.com is a different site than news.example.com. Therefor the backlinks to each subdomain don't get summed by google.

>The total for these links is 5530 links

This is irrelevant - you can't compare the total of backlins to different sites with backlinks to a single other site.

OTOH if your sub domains (canonicals) are well linked from outside and have a decent pr, linking them back to the main site (www.example.com) can help boosting the main site. This is no magic but the standard pr transfer like if you would link from www.anotherexample.com to www.example.com.

You should continue to hunt for more backlinks to each subdomain and use them to target their "subdomain topic" - like "Example News at news.example.com" etc. ...
Then keep the "mother site" www.example.com more general and target the "mother keywords" - the word Japan in your case. Link to this main site from the subdomains using the main keyword(s) Japan.

However, you should be carefull with your linking strategy between the subdomains and the main site. It could be worth to read at the forum Link Development [webmasterworld.com] - especially the discussions about canonicals [google.com] (subdomains) are interesting. And watch out for the posts of the former moderator paynt cause she's the canonical guru here at WebmasterWorld and posted a lot of good tips and ideas about subdomain linking.

btw: being # 32 for a 53,000,000 search is pretty good!

<added>
I see, you have a lot of content rich subdomains that are not yet listed at the dmoz. Since these are physically different sites, you could submit them to addditional categories at the dmoz ... i never had a problem to get subdomains listed. This increases pr / popularity of your subdomains which further increases the pr / popularity of your mother site (if interlinked).
</added>

Arnett

7:55 am on Sep 11, 2003 (gmt 0)

10+ Year Member



I have a subdomain

[widgets.com...]

ranks higher than

[subdomain.widgets.com...]

Probably the hypertext in the incoming links.

benc007

7:05 pm on Sep 15, 2003 (gmt 0)

10+ Year Member



Arnett,

Is the hypertext in the incoming links to your subdomain from pages within your own site?

benc007

7:07 pm on Sep 15, 2003 (gmt 0)

10+ Year Member



If I get PR7 pages to link to me and their content is totally irrelevant to my site, would this still help boost my PR and SERPS?

Yidaki

7:22 pm on Sep 15, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



>would this still help boost my PR and SERPS

general question - general answer: yes.