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Sometimes the changes in SERP's totally baffle me because of the sheer magnitude of the swings involving pages/sites that have not changed at all.
I'm talking about primary search terms that used to get a page 2 result now being on page 35 and page 1 becoming page 29. This is not some shuffle because of link changes, PR shuffles etc... it's as though the site has fallen off a cliff.
This is about the third time I have experienced this and if history repeats itself, the results will bounce back. It's as though Google morphs into an entirely beast beast playing by a completely new set of standards.
I feel like a little schoolboy who was getting pats on the head last week for good work, only to get a swift kick in the ar** this week for the same work.
Makes for very mixed and confusing signals.
It's obviously frustrating to those who see their sites vanish temporarily, but can't really tell if a new tweak improves the overall quality unless you push it out to the masses.
The days of bullet-proof listings that never fluctuate are long gone.
