What effects how google displays me as a result?

...and blah blah blah i wanna be Blue widgets and blah blah blah

[humpingdan]

When anyone searches G you get

Title
TEXT LINE 1
TEXT LINE 2
Description - blue widgets
Catergory - Widgets
www.widgets.com

this is the basic output,
what i would like to know is that some websites get displayed in this layout and others get displayed slightly different, particlaurly within the TEXT LINE 1,2 some websites get a paragraph of text displayed which makes sense as in gramatically correct, but others get are shown as incomplete sentences or started in the middle of a sentance,

for instance
(ideal example)

Title
TEXT LINE 1 - The very best widgets you can find
TEXT LINE 2 - Buy online here now!
Description - blue widgets
Catergory - Widgets
www.widgets.com

(bad example)

Title
TEXT LINE 1 - ....and purple widgets also blue
TEXT LINE 2 - tel:...whats your looking for
Description - blue widgets
Catergory - Widgets
www.widgets.com

i hope ive made some sense and some one can help me decide how google comes up withits display and how its selects what to display!
:)

[gypsychild]

No idea as to how Google selects its display - presumably it delivers what it considers most relevant to the search query. Personally, I wouldn't be too worried about the display - from my experience, searchers don't tend to read, they just click.

[lasko]

Interesting post not sure I have ever heard anyone talk about it before.

I remember Google used to index them nicely but these days it just picks out the keywords highlights them and displays them in any order.

If you make a huge PDF file you might get a nicer listing (sorry still angry).

At least the description from Dmoz or Google directory should be completely displayed and not cut in half like some listings have.

[ritualcoffee]

Speaking for those text in results - has there been any study of user behavior on SERPS?

ie - what and how much do users read via descriptions?

[Shak]

fine tuning, and trial / error will get you the description that you desire :)

just keep making those tweaks ...

I wouldn't be too worried about the display - from my experience, searchers don't tend to read, they just click.

I disagree, on page 1, thats EXACTLY what its about!

Shak

[Web Footed Newbie]

Actually, here is a good post from the Content, Writing and Copyright forum right here at WebmasterWorld - I think this will answer your question!

[webmasterworld.com ]

Hope that helps, WFN :)

[gypsychild]

>I disagree, on page 1, thats EXACTLY what its about!

Is that exactly what it's about though? I agree you need to hook buyers in, but I'm saying that a highlighted search word/phrase does that perfectly well - I don't think people read the rest. I haven't studied behaviour on the normal results, but in AdWords I have - if a search word is highlighted, people tend to click through, irrespective of the relevance.

[humpingdan]

Many Many thanks to you all answered my questions perfectly and directed me towards some new ways of thinking!

Slight differences of opinion is good, keep it up experts!

Humpingdan