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Is Google now just doing a continuous, rolling update?

I believe so.

         

rfgdxm1

2:39 am on Jun 24, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Given what is still going on now with the datacenters, I am going to propose the theory that Google has shifted from monthly updates to minor updates every day or 2. This is why Esmeralda seems to have no end. Esmeralda was the beginning of a brave new era of the constant update. Of course I might be wrong and just end up with egg all over my face after this post. ;)

I also notice it seems that Google has 2 banks of datacenters. Only one of the 2 does the partial update. Next partial update, the other bank of datacenters is used. Looks to me like -ex, -in, and -zu are involved this time. And, possibly -va. However, it could be that all of these are being rerouted all to one physical datacenter. Looking at traceroutes this may be the case.

rfgdxm1

2:07 pm on Jun 27, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Things have definitely stabilized on the datacenters. The question is whether they will stay this way for a while, or this is a temporary lull, and soon SERPs will start changing again? If we are now in an era of a continuous, rolling update, then I would expect that within the next week things will change. If we haven't gone to rolling updates, then Esmeralda is the longest and strangest update so far.

Olaf Bloemberg

2:16 pm on Jun 27, 2003 (gmt 0)

10+ Year Member



Actual developments are promising indeed. SERP consistency seems to appear between dc's and www. Could this be a sign that this -almost 2 weeks lasting- 'conventional' Esmeralda dance will be finished soon?

Zapatista

2:20 pm on Jun 27, 2003 (gmt 0)



I agree with rfgwhatchamacallit. New serps are stable across the board. But we take this with a grain of salt. So I dont count on nuttin. New pages, new mini-sites = 100 new pages for me by the end of the month.

Diversify. Diversify. Diversify your traffic sources.

skipfactor

2:20 pm on Jun 27, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



If we are now in an era of a continuous, rolling update, then I would expect that within the next week things will change.

Fredbot went deep early this morning, deepest since Esmeralda. Those shiny, new June 26th tags on my x-dearly departed index file have my interest.

kstprod

2:23 pm on Jun 27, 2003 (gmt 0)

10+ Year Member



I am seeing weird SERPS again. All 9 DC's are the same today for my important keyphrase, but are totally different from the ones from yesterday.

Yesterday finally returned to #22 but was stable on all DC's

Today dropped again to #47 but is stable on all DC's

This instability is so rediculous. Nothing has been done to change my site. The only thing I did, because it was recommended, was add more quality backlinks. Could adding more backlinks (higher PR's or same) cause a drop? Surely not, unless something is seriously messed up.

I am *this* close to giving up. I want to work on my pages, BUT god only knows if they will be #1 tomorrow or lost in oblivion.

drewls

2:37 pm on Jun 27, 2003 (gmt 0)

10+ Year Member



<<Drewls, you are not seeing mostly the same results on all 9 datacenters? >>

I'm seeing it jump around less from minute to minute, but I'm still seeing things change quite a bit. My index page is still out in 5 of the 9 datacenters. At midnight it was out of all of them. By 2am it was back at every one...now only in 4.

I don't know, maybe you're right...I'd just hope that it wouldn't settle down with us in only 4 datacenters. But I guess that's better than NO datacenters at all...

Total Paranoia

2:41 pm on Jun 27, 2003 (gmt 0)

10+ Year Member



drewls...

Is your market a competitive one? Is it prone to spam?

My theory is that it is taking a while longer for this to stabalise in competitive or spammy areas.

I saw the same as you for 8 days running but now my search terms are the same at each center and have been for 8 hours now.

drewls

2:48 pm on Jun 27, 2003 (gmt 0)

10+ Year Member



Competitive yes, but not really spammy. It's an industry where the few that do know how to optimize their ranking are too dependant on their businesses to risk getting booted out.

Through every one of these shakeups, we've come out back in the SERPS...but they take the whole week doing it and only leave us with the weekend, where we don't do much business. I guess I shouldn't complain. At least we're there sometimes...

Ltribe

3:35 pm on Jun 27, 2003 (gmt 0)

10+ Year Member



Not sure if I've missed something here. Comments on this and other forums suggest the dance is over, the serps are good, the spam is gone, and the missing index pages have returned.

My index page went AWOL 60 hours ago. If I search for the index page title, it shows up indented under the contact info page.

But it doesn't show up normally.

I'm hoping there are others in the same boat, and Google is striking up the band as I speak - to make another turn around the dance floor.

Confusing.

drewls

3:40 pm on Jun 27, 2003 (gmt 0)

10+ Year Member



<<Not sure if I've missed something here. Comments on this and other forums suggest the dance is over, the serps are good, the spam is gone, and the missing index pages have returned. >>

You've definately missed something. (all the posts in this thread, perhaps?) :)

1)Google is still making changes.
2)Serps are better, but not what anyone would call good.
3)Spam sure as hell ain't gone.
4)Some index pages have returned. Some haven't.

That's basically what's being said throughout this thread and the others.

manilla

4:11 pm on Jun 27, 2003 (gmt 0)

10+ Year Member



Incomplete is the key word here.

Post Dominic
Type in a search term trying to find one of our sites and you see the serp result showing the right title and description for the site, but try to find the site using www.widgets.co.uk, and you see an older title and description.

Next, click on the directory to see what Google got from DMOZ and the description is months old, however in the last week its got up to date info.

What will happen tomorrow?
Old DMOZ data? - possibly
#5 in serps - possibly
#70 in serps = possibly

The whole thing is still incomplete, but is it getting better?

drewls

11:17 pm on Jun 27, 2003 (gmt 0)

10+ Year Member



What do those things have to do with any of this?

What I see is the guys at the Plex having a heck of a time figuring out how the hell to deal with all the data being fresh data. They are trying to teach the system how to know what to drop after a couple of days and what not to. Hence, our dropped index pages, and this supereverflux that's going on.

ScottE

1:44 am on Jun 28, 2003 (gmt 0)



To me it looks like they are either doing a constant update or the search just keeps dropping back to a different data center. My search terms are highly targeted. One minute I will be #3 of 1.3MM and 15 minutes later I am #15. I update the site at least 3 times per week and the cache is old one minute and 15 minutes it is current - then it goes back to the old cache. I also have another highly ranked site and it simply went away for a month or so. Now it's been back for the past 5 days - although it keeps jogging around also.

I don't think we will see a resolution to this anytime soon. Maybe they are testing out new algorithims. I am lost just like everyone else.

pmac

2:04 am on Jun 28, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Welcome [webmasterworld.com] to WebmasterWorld ScottE!

dazzlindonna

10:14 am on Jun 28, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



What I am seeing in terms of a rolling update is more like a ball rolling back and forth. Here's what is happening to my site. Cached pages are rolling from old to new to old to new...

I just realized that this is why my sites are bouncing around on almost a daily basis. When Google is showing an old cached page of my site, my rankings drop dramatically. When they show the newer cached page, my rankings are good. Old, new, old, new, old, new...it changes every day or two. C'mon, when you get a new cache, dump the old one! How hard is that? I find it amazing that G is still having this problem after so much time has passed.

mfishy

11:49 am on Jun 28, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



The dance is certainly settling down. SERPS for many terms have been stable across all datacenters for over 24 hours. This is NOT to say that Google might not add in some filters or "ingredients" and shake things up again.

I tend to think the dance is over, though.

Even before Dominic, SERPS would flux quite a bit in between dances due to freshbot and everflux.
A true indication of whether Google will go to a "rolling update" will be if they adjust PR and backlinks before another "full update".

Should be an interesting time to say the least.

James_Dale

12:03 pm on Jun 28, 2003 (gmt 0)

10+ Year Member



I think 2 situations are present:

(1) I believe Google is ranking some sites based on the correct data for (spam free) backlinks and PR, but this data is not viewable (yet). It is not yet showing in the toolbar or in link:, even if it is, in fact, being applied.

(2) The state before new backlink data is applied, so Google can check for updates and apply on-the-fly filters. This would likely be to protect against spamdexing.

I also believe a larger percentage of backlinks from sites with tons of other outbound links are simply being discounted as part of this process.

rfgdxm1

1:26 pm on Jun 28, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



>Even before Dominic, SERPS would flux quite a bit in between dances due to freshbot and everflux.
A true indication of whether Google will go to a "rolling update" will be if they adjust PR and backlinks before another "full update".

Not necessarily. Because of the way PR works, and has to be calculated iteratively, I don't think that PR can be done on the fly. This can be done only once a month or so. However, I wouldn't think this would be so big a deal. Google already has freshbot adding new pages without calculated PR on the fly. As for backlinks, inbound anchor text could be added in on the fly. It should be noted that if Google is doing rolling updates this wouldn't necessarily mean that they would show backlinks immediately as added. They might just update showing that every month or so. Besides, who other than nosy webmasters checking up on their site, and their competitors, use the link: command? And, even now Google only shows a limited subset of backlinks. Only those with a PR of 4 or better are shown currently.

troi21

3:07 pm on Jun 28, 2003 (gmt 0)

10+ Year Member



the dance can't be settling down. for my most important keyphrase, i may be number one on 3 of 7 datacenters at noon and 6 of 7 datacenters by evening. i am either number one or can't be found. It has been fluctuating like this for the past week and shows no signs of slowing for me anyway.

swampy webber

3:12 am on Jun 29, 2003 (gmt 0)

10+ Year Member



I hope the rolling update theory holds up. Freshie is pounding my site heavily tonight for pages that I desperately want included. Come and get it freshbot!

Also, has anyone else noticed the absence of frestags again? I know things are in flux but they seem to be gone more than they have been in the past few days? Or am I imagining it?

rfgdxm1

3:39 am on Jun 29, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Are these new pages swampy_webber? Freshie has always added those it finds, even before Esmeralda. I've found new pages in the SERPs within 2 days because freshbot found and spidered them. Freshtags come and go normally. Nothing terribly significant.

swampy webber

3:42 am on Jun 29, 2003 (gmt 0)

10+ Year Member



Actually, they are pages that were included in Esmeralda but without any description or cache. I mentioned this in another thread. I hope that it's actually going to include the content this time. It has grapped a few hundred pages so far.

born2drv

7:23 am on Jun 29, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Has anyone looked at www lately? I am seeing MAJOR SERP changes. This is unlink anything I've seen for the past month or so that has bounced around, it's totally different and live.

It looks like many of the backlinks have all been factored in and accounted for..... Hope it stays!

DerekH

8:30 am on Jun 29, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



swampy webber wrote
"I hope the rolling update theory holds up. Freshie is pounding my site heavily tonight for pages that I desperately want included. Come and get it freshbot! "

I'd hoped to make the following comment in a new thread, but it disappeared off to the moderators and that was the last I heard of it...

I've got a curious situation where all my site's pages are in Google's cache as at June 10th apart from the main index page (April 26th). The index page has a "what's new" that I change when I change other site pages, and I'm curious why this page alone isn't being updated. Any ideas.
DerekH

steveb

8:50 am on Jun 29, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I see some bouncing around, but definitely not a pagerank or backlink factoring in. Also no particular change on index/topical pages asserting themselves over minor pages. I believe this is just another "fresh" change.

<edit... ugh, here we go again, wholesale elimination of index/topical pages; resurrection of those all important "contact us" and "terms and condistions" pages... they need a plumber, the way this thing keeps backing up>

amazed

10:18 am on Jun 29, 2003 (gmt 0)

10+ Year Member



I am seeing something that looks like a reset to the state about a week ago? at least for my index page...
? still testing?

Marval

11:21 am on Jun 29, 2003 (gmt 0)

10+ Year Member



steveb...with you on that edited part...all of the sites got fresh tags and index pages went south and not to be found....kind of an unusual note is that the sites ranking up in the top 10 are sites we've never heard of and haven't been in the serps (in the top 30 anyway) recently? Noticed all of the established sites that have been towards the top for years are seeing the same thing. Those sites still hold the top positions in the directory ranking though

mfishy

11:22 am on Jun 29, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Geesh, looks like we reverted back top last week. I am now seeing the exact same SERPS on all the datacenters as last week.

Actually, everything seems to be shaking up a bit but in a weird way. Dominitis type stuff- with pages missing in some data centers AGAIN. It's very strange. Pages #1 in some datacenters and totally buried in others.

I stand corrected. The SERPS have not settled down.

troi21

12:10 pm on Jun 29, 2003 (gmt 0)

10+ Year Member



yeah, my site has disappeared again. just in time for Monday. the phone won't stop ringing.

rfgdxm1

3:01 pm on Jun 29, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I can confirm that there has been another major shift in the SERPs. They definitely haven't settled down. In the case of my sites, some *huge* jumps. Like one site moving on the most important SERP for me from #61 or so to #3?! Google likes me today. I won't expect this to last, though. I'm going to take this as more evidence for the continuous, rolling update theory. If it isn't that, then Esmeralda is the longest, strangest dance in Google history.
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