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Keywords In Title Tag?

Will extra keywords hurt you?

         

bodybuilding

4:23 pm on May 5, 2003 (gmt 0)

10+ Year Member



I just realized that our main page title has this type of title:

"EDITED.com - The Future Of Bodybuilding! bodybuilding bodybuild body building"

Will this cause a problem or is this okay? I just wanted to be sure that different formats are found in search engines.

Thanks,
Ryan

BGumble

4:28 pm on May 5, 2003 (gmt 0)

10+ Year Member



>> "EDITED.com - The Future Of Bodybuilding! bodybuilding bodybuild body building"

I'm no expert, but I would go with:

"Bodybuilding - The Future of Bodybuilding @ Edited.com"

or

"Bodybuilding - Building your Body, Bodybuilding @ Edited.com"

or

"Bodybuilding - Gain muscle, lose fat: Bodybuilding @ Edited.com"

-Bodybuilding should be the first word in the title for maximum relevance.

-Having "Bodybuilding! bodybuilding" in your title probably doesn't do very well because there is no word between the repeat of the keyword.

-Use your meta-description and page to get the word variations in. I'd suspect the main use of the word has a much higher search rate than the secondary spellings, better to concentrate on that and use other parts of the page for the other forms.

-It should invite humans to click not just be stuffed with spider food.

SEO practioner

5:40 pm on May 5, 2003 (gmt 0)

10+ Year Member



I agree with you BGumble

jomaxx

5:49 pm on May 5, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Yeah, the original example definitely lacks a certain professionalism.

Including "bodybuild" is a waste of space. It might be worth working "body building" into the title if many people actually spell it as a 2-word phrase. In general my experience is that including the same word twice is only of slight benefit, if any.

bonanza

6:00 pm on May 5, 2003 (gmt 0)



Does having the important keyword first in the title give it that much more weight?

If you can't have the top spot, is there any merit to putting a catchy word (like your sitename if it's cool) in there first? It is more likely to catch the eye in a SERP that is loaded with very similar keyword-rich titles:

Bodybuilding...

Bodybuilding...

Coolsitename.com - bodybuilding...

Bodybuilding...

Bodybuilding...

I know it goes somewhat against conventional wisdom, but that's what I do. My competition that surrounds me literally have all the same keyword at the beginning of the title -- they look like the same site. I don't know if it improves my traffic because it's all I've tried, but it's definitely more visible in real life like the above example.

Of course if you can't get up that high without putting the important keyword first, this is moot. Thus my orignial question, does having the keyword first instead of second in your title make a difference?

JayC

6:29 pm on May 5, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Does having the important keyword first in the title give it that much more weight?

It seems to right now, more so than a few months ago. But you make a very valid point -- no technique should be used without taking into account the effect in your particular situation, and that means looking at what your competition does and how you can best counter that.